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7 WAYS
STORYTELLING
TO RAISE MORE MONEY WITH
Storytelling isn't just for
bedtime
Storytelling herds
elephants
Storytelling herds
elephants
The limbic brain
loves a good
story!
TIP #1: Talk about a real person
TIP #1: Talk about a real person
TIP #2: Make it bold
TIP #3: Use adjectives and verbs
TIP #4: Include a beginning, a
middle, and an end.
Classic Story Arc
TIP #4: Include a beginning, a
middle, and an end.
TIP #4: Include a beginning, a
middle, and an end.
Introducing
our hero.
Who has a
huge obstacle!
But you can
help him win!
TIP #5: Talk about the money
Why do you need money?
How much do you need?
When do you need it by?
TIP #5: Talk about the money
FUNDING GAP: THE AMOUNT OF MONEY
NEEDED THAT YOU DON'T HAVE.
TIP #5: Talk about the money
FUNDING GAP: THE AMOUNT OF MONEY
NEEDED THAT YOU DON'T HAVE.
TIP #6: Tell them what their
money will do
TIP #6: Tell them what their
money will do
TIP #7: Invite them to become
part of the story
TIP #7: Invite them to become
part of the story
Who is John Haydon?
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Simple Ways to Raise More Money with Storytelling

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Transcript of "Simple Ways to Raise More Money with Storytelling"

  1. 1. 7 WAYS STORYTELLING TO RAISE MORE MONEY WITH
  2. 2. Storytelling isn't just for bedtime
  3. 3. Storytelling herds elephants
  4. 4. Storytelling herds elephants The limbic brain loves a good story!
  5. 5. TIP #1: Talk about a real person
  6. 6. TIP #1: Talk about a real person
  7. 7. TIP #2: Make it bold
  8. 8. TIP #3: Use adjectives and verbs
  9. 9. TIP #4: Include a beginning, a middle, and an end. Classic Story Arc
  10. 10. TIP #4: Include a beginning, a middle, and an end.
  11. 11. TIP #4: Include a beginning, a middle, and an end. Introducing our hero. Who has a huge obstacle! But you can help him win!
  12. 12. TIP #5: Talk about the money Why do you need money? How much do you need? When do you need it by?
  13. 13. TIP #5: Talk about the money FUNDING GAP: THE AMOUNT OF MONEY NEEDED THAT YOU DON'T HAVE.
  14. 14. TIP #5: Talk about the money FUNDING GAP: THE AMOUNT OF MONEY NEEDED THAT YOU DON'T HAVE.
  15. 15. TIP #6: Tell them what their money will do
  16. 16. TIP #6: Tell them what their money will do
  17. 17. TIP #7: Invite them to become part of the story
  18. 18. TIP #7: Invite them to become part of the story
  19. 19. Who is John Haydon?
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