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       Introduction to Social Media & Fundraising
        Audio is only available by calling this number:   Sponso...
Using ReadyTalk
      • Chat & raise hand
      • Mute = *6,
        Unmute = *7
      • If you lose your
        internet...
You are being recorded…

      • This seminar will be available on the
        TechSoup website along with past webinar
  ...
talks!

        Introduction to Social Media & Fundraising
        Facilitator:     Kami Griffiths, TechSoup     Sponsored...
Today’s Speakers




             Kami Griffiths                 John Haydon        Chris Garrett
                  TechSo...
What we’ll cover

      • Before you go online
      • The big picture
      • Three fundraising models for $$$
          ...
Before you go
                  online

     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260...
Before you go online

                 Creating a conversation
                       on the issue
                       ...
Before you go online

      • Oxfam’s fundraising result shrunk by
           50% even though their membership
           ...
Before you go online
      • FYI - video is one of the most powerful
        ways to start this conversation.




     Int...
Before you go online
      • Another great example – from Girleffect.org




     Introduction to Social Media & Fundraisi...
The Big Picture...

     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 633939...
... and how it all ties together




Thursday, July 9, 2009                   13
Three fundraising models - $$$


      •Perpetual
      •Events / Wishlist
      •Grassroots
     Introduction to Social M...
Perpetual or
                        “static”
                      fundraising
     Introduction to Social Media & Fundra...
Three fundraising models - Perpetual
   • Perpetual or “static” fundraising model allows anyone
     to donate whenever th...
Event or
                          “wishlist”
                         fundraising
     Introduction to Social Media & Fun...
Three fundraising models - Events
      • Events / Wish lists are tied to a specific need
        or event.



           ...
Three fundraising models - Events
      • Events / Wish lists are tied to a specific need
        or event.




     Intro...
Three fundraising models - Events
      • Events or Wish lists enable donors to feel more
        directly involved with t...
Grassroots or
          “engagement”
            fundraising
     Introduction to Social Media & Fundraising
     Conferen...
Three fundraising models - Grassroots
     • Grassroots approach involves leveraging your
       cultists for fundraising....
Three fundraising models - Grassroots
      • Grassroots approach involves leveraging your
        cultists for fundraisin...
Fans to Fundraisers




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 63...
Social Media Journey

      Take your audience on a journey


                                                          Ad...
Finding fundraisers within your fanbase




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-...
Mobilizing your fanbase for fundraising




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-...
More resources
            Resources:

     Rednose Day: http://www.rednoseday.com/do_something

     Engaging “inactive” ...
talks!

        Questions?
        Submit your questions using the chat box.

Thursday, July 9, 2009                      ...
Continue the Discussion…

      • Additional questions can be answered
        by posting in the Web Building Forum:
     ...
Get the Most Out of TechSoup

      • At TechSoup, you’ll find a range of
        technology services to help your nonprof...
Upcoming webinars

      • Using Mobile Technologies for
        Outreach and Education
            – Thursday, July 16, 1...
Thank you to our Webinar Sponsor!




                ReadyTalk offers dedicated product demos for
                TechSou...
talks!

           Thank you!                   Please complete the post event survey!

                         Kami Grif...
Upcoming SlideShare
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Introduction to Social Media & Fundraising - a Techsoup.Org Webinar

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Are you interested in learning how your organization can use social media to raise money? Maybe you’re skeptical about whether this is something you should spend your time on? Perhaps this is a fad that will be gone next year, just in time to learn another new tool. Attend this webinar and learn more about social media and how other organizations are using Facebook, Twitter, and blogging to not only raise awareness of their organization, but to raise money.

Kami Griffiths will interview John Haydon and Chris Garrett to hear several examples of how nonprofits and libraries have benefited from integrating social media into their communications and fundraising plans. Discover how these tools can help you identify supporters and turn them into funders.

This webinar is for people who are beginning to explore social media and have questions on how to get started.

https://cc.readytalk.com/cc/schedule/display.do?udc=iqy4hh8ybtxm

Published in: Business, News & Politics
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Transcript of "Introduction to Social Media & Fundraising - a Techsoup.Org Webinar"

  1. 1. talks! Introduction to Social Media & Fundraising Audio is only available by calling this number: Sponsored by Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 1
  2. 2. Using ReadyTalk • Chat & raise hand • Mute = *6, Unmute = *7 • If you lose your internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 2
  3. 3. You are being recorded… • This seminar will be available on the TechSoup website along with past webinar presentations: – www.techsoup.org/go/webinars • You will receive a link to this presentation, material and links. • After the webinar, you can ask follow-up questions in the Web Building Forum: – tinyurl.com/ Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 3
  4. 4. talks! Introduction to Social Media & Fundraising Facilitator: Kami Griffiths, TechSoup Sponsored by Presenters: John Haydon, Chris Garrett Thursday, July 9, 2009 4
  5. 5. Today’s Speakers Kami Griffiths John Haydon Chris Garrett TechSoup johnhaydon.com chrisg.com Volunteer: Becky Wiegand, TechSoup Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 5
  6. 6. What we’ll cover • Before you go online • The big picture • Three fundraising models for $$$ – Campaigns – Events – Grassroots • Turning fans into fundraisers Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 6
  7. 7. Before you go online Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 7
  8. 8. Before you go online Creating a conversation on the issue vs. Talking about your nonprofit Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 8
  9. 9. Before you go online • Oxfam’s fundraising result shrunk by 50% even though their membership grew 50%. • Everything changed when they started focusing on how 100 people went hungry in 2008. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 9
  10. 10. Before you go online • FYI - video is one of the most powerful ways to start this conversation. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 10
  11. 11. Before you go online • Another great example – from Girleffect.org Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 11
  12. 12. The Big Picture... Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 12
  13. 13. ... and how it all ties together Thursday, July 9, 2009 13
  14. 14. Three fundraising models - $$$ •Perpetual •Events / Wishlist •Grassroots Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 14
  15. 15. Perpetual or “static” fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 15
  16. 16. Three fundraising models - Perpetual • Perpetual or “static” fundraising model allows anyone to donate whenever they like - on their terms. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 16
  17. 17. Event or “wishlist” fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 17
  18. 18. Three fundraising models - Events • Events / Wish lists are tied to a specific need or event. $14,500 in 24 hours for Strength.Org Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 18
  19. 19. Three fundraising models - Events • Events / Wish lists are tied to a specific need or event. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 19
  20. 20. Three fundraising models - Events • Events or Wish lists enable donors to feel more directly involved with the impact of their donations. Buy a hug for $10 and have it “sent” to a specific area of need. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 20
  21. 21. Grassroots or “engagement” fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 21
  22. 22. Three fundraising models - Grassroots • Grassroots approach involves leveraging your cultists for fundraising. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 22
  23. 23. Three fundraising models - Grassroots • Grassroots approach involves leveraging your cultists for fundraising. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 23
  24. 24. Fans to Fundraisers Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 24
  25. 25. Social Media Journey Take your audience on a journey Advocate “Converted” Subscriber Return Visitor Visitor Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 25
  26. 26. Finding fundraisers within your fanbase Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 26
  27. 27. Mobilizing your fanbase for fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 27
  28. 28. More resources Resources: Rednose Day: http://www.rednoseday.com/do_something Engaging “inactive” supporters online: http://blog.givezooks.com/?p=82 Case study by Beth Kanter: http://widgetfundraising.wikispaces.com/ Rednose Day: http://www.rednoseday.com/about_rnd Facebook Groups and Pages – Features, Benefits And Killer Tips: http://johnhaydon.com/ 2009/04/facebook-groups-pages-tips/ 15 tips for fundraising on Twitter: http://www.diaryofareluctantblogger.com/2009/06/small- pebbles-make-big-waves-15-tips.html Nonprofit Technology Resource: http://www.nonprofittech.com/event/question/ 10 Tips for Asking Bloggers to Write About Your Cause: http://havefundogood.blogspot.com/ 2007/12/10-tips-for-asking-bloggers-to-write.html Social by Social: Handbook launched!: http://www.socialbrite.org/2009/07/08/social-by-social- handbook-launched/ Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 28
  29. 29. talks! Questions? Submit your questions using the chat box. Thursday, July 9, 2009 29
  30. 30. Continue the Discussion… • Additional questions can be answered by posting in the Web Building Forum: – tinyurl.com/ Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 30
  31. 31. Get the Most Out of TechSoup • At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 31
  32. 32. Upcoming webinars • Using Mobile Technologies for Outreach and Education – Thursday, July 16, 10am Pacific • Meet Microsoft SharePoint – Wednesday, July 22, 11am Pacific Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 32
  33. 33. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week: Monday   1:00 pm Mountain Standard Time (MST) Wednesday   9:00 am MST Thursday   1:00 pm MST Friday   9:00 am MST For more information: pages.readytalk.com/ techsoup.html Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 33
  34. 34. talks! Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392 Thursday, July 9, 2009 34
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