talks!
Introduction to Social Media & Fundraising
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Conference Call: 866-740-1260
Access Code: 6339392
Thursday, July 9, 2009 1

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Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 2

You are being recorded…
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Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 3

talks!
Introduction to Social Media & Fundraising
Facilitator: Kami Griffiths, TechSoup Sponsored by
Presenters: John Haydon, Chris Garrett
Thursday, July 9, 2009 4

Today’s Speakers
Kami Griffiths John Haydon Chris Garrett
TechSoup johnhaydon.com chrisg.com
Volunteer:
Becky Wiegand, TechSoup
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 5

What we’ll cover
• Before you go online
• The big picture
• Three fundraising models for $$$
– Campaigns
– Events
– Grassroots
• Turning fans into fundraisers
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 6

Before you go
online
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 7

Before you go online
Creating a conversation
on the issue
vs.
Talking about your
nonprofit
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 8

Before you go online
• Oxfam’s fundraising result shrunk by
50% even though their membership
grew 50%.
• Everything changed when they
started focusing on how 100 people
went hungry in 2008.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 9

Before you go online
• FYI - video is one of the most powerful
ways to start this conversation.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 10

Before you go online
• Another great example – from Girleffect.org
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 11

The Big Picture...
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 12

... and how it all ties together
Thursday, July 9, 2009 13

Three fundraising models - $$$
•Perpetual
•Events / Wishlist
•Grassroots
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 14

Perpetual or
“static”
fundraising
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 15

Three fundraising models - Perpetual
• Perpetual or “static” fundraising model allows anyone
to donate whenever they like - on their terms.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 16

Event or
“wishlist”
fundraising
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 17

Three fundraising models - Events
• Events / Wish lists are tied to a specific need
or event.
$14,500 in
24 hours for
Strength.Org
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 18

Three fundraising models - Events
• Events / Wish lists are tied to a specific need
or event.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 19

Three fundraising models - Events
• Events or Wish lists enable donors to feel more
directly involved with the impact of their donations.
Buy a hug
for $10 and
have it
“sent” to a
specific
area of
need.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 20

Grassroots or
“engagement”
fundraising
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 21

Three fundraising models - Grassroots
• Grassroots approach involves leveraging your
cultists for fundraising.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 22

Three fundraising models - Grassroots
• Grassroots approach involves leveraging your
cultists for fundraising.
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 23

Fans to Fundraisers
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 24

Social Media Journey
Take your audience on a journey
Advocate
“Converted”
Subscriber
Return Visitor
Visitor
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 25

Finding fundraisers within your fanbase
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 26

Mobilizing your fanbase for fundraising
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 27

More resources
Resources:
Rednose Day: http://www.rednoseday.com/do_something
Engaging “inactive” supporters online: http://blog.givezooks.com/?p=82
Case study by Beth Kanter: http://widgetfundraising.wikispaces.com/
Rednose Day: http://www.rednoseday.com/about_rnd
Facebook Groups and Pages – Features, Benefits And Killer Tips: http://johnhaydon.com/
2009/04/facebook-groups-pages-tips/
15 tips for fundraising on Twitter: http://www.diaryofareluctantblogger.com/2009/06/small-
pebbles-make-big-waves-15-tips.html
Nonprofit Technology Resource: http://www.nonprofittech.com/event/question/
10 Tips for Asking Bloggers to Write About Your Cause: http://havefundogood.blogspot.com/
2007/12/10-tips-for-asking-bloggers-to-write.html
Social by Social: Handbook launched!: http://www.socialbrite.org/2009/07/08/social-by-social-
handbook-launched/
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 28

talks!
Questions?
Submit your questions using the chat box.
Thursday, July 9, 2009 29

Continue the Discussion…
• Additional questions can be answered
by posting in the Web Building Forum:
– tinyurl.com/
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 30

Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of
technology services to help your nonprofit:
– Read helpful articles in our Learning Center
– Request donated software, hardware, and online
services
– Join our community forums to learn from your
colleagues
– Browse upcoming events and conferences
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 31

Upcoming webinars
• Using Mobile Technologies for
Outreach and Education
– Thursday, July 16, 10am Pacific
• Meet Microsoft SharePoint
– Wednesday, July 22, 11am Pacific
Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 32

Thank you to our Webinar Sponsor!
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Introduction to Social Media & Fundraising
Conference Call: 866-740-1260 Access Code: 6339392
Thursday, July 9, 2009 33

talks!
Thank you! Please complete the post event survey!
Kami Griffiths, kami@techsoup.org, 415-633-9392
Thursday, July 9, 2009 34