HOW TO USE FACEBOOK TIMELINE CONTESTS TO BOOST ENGAGEMENT RATES
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
What we’ll discuss in the ...
WHAT ARE TIMELINE CONTESTS?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeli...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeli...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeli...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeli...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeli...
WHAT ARE THE BENEFITS?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeli...
HOW DO THEY WORK?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to u...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeli...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeli...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeli...
HOW DO I GET STARTED?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How ...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeli...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeli...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
How to use Facebook timeli...
?
How to use Facebook timeline contests to boost engagement rates
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO G...
Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA
Creator: The Nonprofit Facebook ...
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How to Boost Facebook Page Engagement With Timeline Contests

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A short presentation I did for my weekly mini-webinars. Learn more and sign up here:

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Transcript of "How to Boost Facebook Page Engagement With Timeline Contests"

  1. 1. HOW TO USE FACEBOOK TIMELINE CONTESTS TO BOOST ENGAGEMENT RATES
  2. 2. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) What we’ll discuss in the next 15 minutes: 1) What are timeline contests? 2) What are the benefits? 3) How do they work? 4) Q&A How to use Facebook timeline contests to boost engagement rates
  3. 3. WHAT ARE TIMELINE CONTESTS? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates
  4. 4. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates Facebook timeline contests allow you to run a simple Facebook contest with a Page update, instead of a page app.
  5. 5. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates
  6. 6. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates
  7. 7. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates
  8. 8. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates https://www.facebook.com/business/news/page-promotions-terms/
  9. 9. WHAT ARE THE BENEFITS? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates
  10. 10. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates Benefits: • Free • Easy • Improve news feed exposure • Increase engagement • Increase fan loyalty
  11. 11. HOW DO THEY WORK? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates
  12. 12. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates You can reward fans and visitors for: • Posting on your Page (including photos) • Private messaging your page • Liking a page post • Commenting on a page post (including comments with photos) • Accumulating likes on their posts or comments (including comments with photos) http://www.johnhaydon.com/2014/03/18/facebook-timeline-contests/
  13. 13. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates You can’t: • Ask users to tag themselves in a photo they are not pictured in • Ask users to share a post • Ask users to post something on theirs or their friends’timelines. http://www.johnhaydon.com/2014/03/18/facebook-timeline-contests/
  14. 14. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates http://contest.agorapulse.com/
  15. 15. HOW DO I GET STARTED? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates
  16. 16. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates Try these timeline contests: 1. Like the post to enter 2. Comment on the post to enter 3. Answer a question correctly to enter 4. Caption this photo to enter 5. Post a photo to be entered
  17. 17. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates Three tips for timeline contests: • Be clear about your goals. If you want more post engagement, then timeline contests are the way to go. But if you’re looking to acquire emails, a page app is what you’ll need to use. • Don’t go overboard with the prize. Keep the value of your prize to $50 or less. • Make sure the prize is relevant to your nonprofit’s mission. For example, a dog shelter could offer dog treats, toys or other accessories.
  18. 18. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) How to use Facebook timeline contests to boost engagement rates Don’t forget to share the results and thank your fans!
  19. 19. ? How to use Facebook timeline contests to boost engagement rates WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
  20. 20. Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA Creator: The Nonprofit Facebook Bootcamp Instructor: Marketing Profs University and Charityhowto Author: Facebook Marketing for Dummies, 3rd and 4th Editions Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup, GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood. Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo, WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
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