Facebook Analytics Power Point Export From @AgoraPulse

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AgoraPulse just saved you time preparing for that marketing meeting... http://agorapulse.com

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  • 1. Inbound Zombie - New media for nonprofits Facebook statistics report For  the  period:  Last  30  days
  • 2. Key  Metrics 16,957 +105 59% 234K Total fans Fan reached Impressions 120 421 259 1.2K Posts 2 New fans Comments Shares Likes
  • 3. Fan  Growth 16,957 +155 Total fans Fan added -50 +105 Fan removed Net fan growth 15 11 8 Fans removed Fans added 4 0 -4 -8 6-Feb7-Feb8-Feb9-Feb 10-Feb 11-Feb 12-Feb 13-Feb 14-Feb 15-Feb 16-Feb 17-Feb 18-Feb 19-Feb 20-Feb 21-Feb 22-Feb 23-Feb 24-Feb 25-Feb 26-Feb 27-Feb 28-Feb 1-Mar 2-Mar 3 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days
  • 4. Fan  Source Fan source Other 31% recommended_pages 7% external_connect Fan source 19% page_profile 43% 0% 4 13% 25% Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days 38% 50%
  • 5. Fan  Reach 10,040 15,923 53,612 Organic reach Viral reach Paid reach 59% 94% 316% of fanbase of fanbase of fanbase 20000 15000 Paid reach Viral reach Organic reach 10000 5000 5 ar ar 1M 2M b b 28 27 -F e b Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days -F e b 26 -F e b 25 -F e b 24 -F e b 23 -F e b 22 -F e b 21 -F e b 20 -F e b 19 -F e b 18 -F e b 17 -F e b 16 -F e b 15 -F e b 14 -F e b 13 -F e b -F e 12 11 -F e b b 10 -F e b 9Fe b 8Fe 7Fe 6Fe b 0
  • 6. Page  visits 16 631 Daily visitors Page views 40 53 30 35 20 18 10 0 0 6Fe b 7Fe b 8Fe b 9Fe 10 b -F e 12 b -F e 13 b -F e 14 b -F e 15 b -F e 16 b -F e 17 b -F e 18 b -F e 19 b -F e 20 b -F e 22 b -F e 23 b -F e 24 b -F e 25 b -F e 26 b -F e 27 b -F e 28 b -F e 1- b M a 2- r M ar 70 6 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days Daily page views Unique daily page views
  • 7. Page  tabs  visits Page tabs visits Other 3% photos_stream 2% profile Tab visits 3% LeadPages 5% info 7% timeline 79% 0% 7 20% 40% Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days 60% 80%
  • 8. Fan  demographic  (gender  &  age) 54% 46% Male + Female 15% 8% 0% 14% 0% -8% -8% 11% 10% -9% 4% -6% 5% -3% 1% -1% Female Male -26% -15% -23% -30% 13-17 8 18-24 25-34 35-44 45-54 55-64 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days 65+
  • 9. Fan  demographic  (languages  &  countries) Top countries Top languages Brazil 333 Portuguese (Brazil) 308 Australia 344 French (France) 355 Turkey 369 Arabic (Argentina) 377 # of fans United Kingdom 583 Turkish (Turkey) 392 Canada 667 Spanish (Laos) 620 India 692 English (United Kingdom) 7305 United States 0 2 9 # of fans 0 00 4 0 00 6 0 00 8 1334 English (United States) 0 00 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days 11904 0 0 0 0 0 75 750 125 500 3 1 1
  • 10. Community  management  &  moderaAon 0 0 Response rate Posts approved Comments approved 50% Average response time Comments 0% 2h05 100% Approved Removed WaiAng  for  approval Posts 0% 0% 10 100% 25% 50% 75% Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days 100%
  • 11. Page  &  Fan  acAvity 116 Fan activity 11 Posts Comments 4 Page activity 53 368 259 1.2K Posts Comments Shares Likes Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days
  • 12. Best  posts Organic  reach Fan  reach Engagement No  comma  =  soggy  toast. SHARE  IF  you're  a  grammar  nerd! 7.51% 7.22% 23.99% ***YES  or  NO:  Do  you  use  WordPress  for  your  website? 7.32% 6.5% 4.11% POLL#  -­‐>  Have  you  ever  marked  a  Facebook  update  as   spammy,  unwanted  or  abusive? 6.85% 6.66% 3.54% 6.43% 6.06% 2.0% #POLL  -­‐>  What's  your  favorite  app  for  ediAng  photos  on   your  smart  phone? 5.16% 4.78% 2.74% QUICK  POLL  on  scheduling  social  media  updates: 5.07% 4.62% 3.01% POST A  )  Yes B  )  Ye... What's  your  favorite  Beatles  song? A  )  Smart  and  Strategic B  )  Icky  and  Impersonal... 12 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days
  • 13. Worst  posts Organic  reach Fan  reach Engagement 0.9% 0.68% 3.95% 1.05% 0.79% 3.37% Another  excellent  example  of  newsjacking  the  newsfeed   during  the  #Oscars! 1.1% 0.94% 3.76% How  are  you  segmenAng  your  e-­‐mails  subscribers? 1.1% 0.78% 9.63% 1.15% 0.84% 5.64% 1.21% 0.83% 6.67% POST Did  you  know  that  about  15%  of  nonprofits  don't  have  a   Facebook  Page? Happy  ValenAne's  day!  8^D Today's  email  newslemer  includes:  "How  to  Discover  Ideal   Donor  Traits  With  Facebook" Not  subs... This  is  a  tamoo.   More  here:  hmp://www.viraloot.com/amazing-­‐3-­‐d-­‐tamoos/ 13 Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days
  • 14. Best  Ame  to  post 2000 1567 1517 1500 # of posts Reach Engagement 1045 1000 900 689 500 419 14 0 0 0 12am - 3am 0 0 0 0 3am - 6am 20 43 6am - 9am 34 36 9am - 12pm 18 45 12pm - 3pm 125 123 23 3pm - 6pm 15 6pm - 9pm Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days 5 37 9pm - 12am
  • 15. Best  day  to  post 2000 1539 1500 1234 1105 947 1000 935 815 550 500 24 41 16 31 19 52 19 85 143 19 0 Monday 15 Tuesday Wednesday Thursday Friday 7 81 Saturday Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days 11 41 Sunday # of posts Reach Engagement
  • 16. Best  type  to  post 1500 1204 1201 1125 # of posts Reach Engagement 699 750 619 375 120 28 23 33 29 51 0 Status 16 Link 37 3 Photo Inbound  Zombie  -­‐  New  media  for  nonprofits  –  Last  30  days Video