5 ways to use facebook apps for your next campaign

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5 ways to use facebook apps for your next campaign

  1. 1. 5 WAYS TO USE FACEBOOK APPS FOR YOUR NEXT CAMPAIGN
  2. 2. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) What we’ll discuss in the next 15 minutes: 1) Building your email list with“list magnets” 2) Curating content with photo contests 3) Going beyond likes, comments and shares 4) Going deeper with quizes 5) Peer-to-peer fundraising apps 5Ways to Use Facebook Apps forYour Next Campaign
  3. 3. #1: Building your email list with“list magnets” 5Ways to Use Facebook Apps forYour Next Campaign WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Use Static HTML - iframe tabs, which allows you to create tabs in three ways:
  4. 4. 5Ways to Use Facebook Apps forYour Next Campaign WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Use Static HTML - iframe tabs, which allows you to create tabs in three ways: 1) Can use it to add code. #1: Building your email list with“list magnets”
  5. 5. 5Ways to Use Facebook Apps forYour Next Campaign WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Use Static HTML - iframe tabs, which allows you to create tabs in three ways: 1) Can use it to add code. 2) Upload images (815px wide) #1: Building your email list with“list magnets”
  6. 6. 5Ways to Use Facebook Apps forYour Next Campaign WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Use Static HTML - iframe tabs, which allows you to create tabs in three ways: 1) Can use it to add code. 2) Upload images (815px wide) 3) Or create an iFrame #1: Building your email list with“list magnets”
  7. 7. MadewithShortStack #2: Curating content with photo contests WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 5Ways to Use Facebook Apps forYour Next Campaign ShortStack and TabSite are recommended: 1) Allow for voting and ranking 2) Integrates with MailChimp 3) All entries can be downloaded 4) URLs are mobile-friendly
  8. 8. #2: Curating content with photo contests WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 5Ways to Use Facebook Apps forYour Next Campaign ShortStack and TabSite are recommended: 1) Allow for voting and ranking 2) Integrates with MailChimp 3) All entries can be downloaded 4) URLs are mobile-friendly MadewithShortStack
  9. 9. #2: Curating content with photo contests WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 5Ways to Use Facebook Apps forYour Next Campaign ShortStack and TabSite are recommended: 1) Allow for voting and ranking 2) Integrates with MailChimp 3) All entries can be downloaded 4) URLs are mobile-friendly MadewithShortStack
  10. 10. #2: Curating content with photo contests WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) ShortStack and TabSite are recommended: 1) Allow for vomplex contest rules 2) Integrates with MailChimp 3) All entries can be downloaded 4) URLs are mobile-friendly 5Ways to Use Facebook Apps forYour Next Campaign Liking a Page cannot be a condition of entry in any Facebook contest. OK: “Enter for a chance to win this cool surfboard. Like our page to get started!” User likes the page to see the contest form. NOT OK: “Enter for a chance to win this cool surfboard. Like our page to enter...” User likes page and you’re fired.
  11. 11. #2: Curating content with photo contests WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) ShortStack and TabSite also support Instagram and Pinterest to show off the winning photos. 5Ways to Use Facebook Apps forYour Next Campaign MadewithTabSite
  12. 12. #3: Using an incentive for email acqusition WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) ShortStack and TabSite both offer this feature. •Giveaways •Sponsor coupons •Sweepstakes 5Ways to Use Facebook Apps forYour Next Campaign MadewithTabSite
  13. 13. #4: Going beyond likes, comments and shares WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) ActionSprout allows you to use a variety of Facebook actions within the News Feed. • Actions include: “Stand With”, “Stop”, “Support”, “Join” and more. • Includes email autoresponder feature. • Focus is on posts, not tabs. 5Ways to Use Facebook Apps forYour Next Campaign Made with ActionSprout
  14. 14. ActionSprout allows you to use a variety of Facebook actions within the News Feed. • Actions include: “Stand With”, “Stop”, “Support”, “Join” and more. • Includes email autoresponder feature. • Focus is on posts, not tabs. #4: Going beyond likes, comments and shares WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 5Ways to Use Facebook Apps forYour Next Campaign Made with ActionSprout
  15. 15. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 5Ways to Use Facebook Apps forYour Next Campaign #5: Going deeper with quizzes AgoraPulse is a Facebook Page management tool that includes a quiz feature. MadewithAgoraPulse
  16. 16. AgoraPulse is a Facebook Page management tool that includes a quiz feature. • Build and segment email lists. #5: Going deeper with quizzes WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 5Ways to Use Facebook Apps forYour Next Campaign
  17. 17. #5: Going deeper with quizzes WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 5Ways to Use Facebook Apps forYour Next Campaign AgoraPulse is a Facebook Page management tool that includes a quiz feature. • Build and segment email lists. • Excellent for education and awareness. • Identify “super-fans”.
  18. 18. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) http://info.artez.com/facebook-whitepaper 5Ways to Use Facebook Apps forYour Next Campaign • 14% of web traffic to all donation and fundraising pages on our platform is now coming from Facebook alone. • In an average peer-to-peer campaign, 15-18% of donations are referred from Facebook. • Participants who connect their accounts to Facebook will raise 40% more than those who do not. • Women are more likely than men to connect to a fundraising application (“app”) on Facebook. Peer-to-Peer Fundraising Apps
  19. 19. • Razoo • Rallybound • StayClassy • CauseVox • CrowdRise • FirstGiving • Friends Asking Friends (Blackbaud) • TeamRaiser (Blackbaud) WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) http://www.idealware.org/FGTOnlineDistributedFundraising.php 5Ways to Use Facebook Apps forYour Next Campaign Peer-to-Peer Fundraising Apps
  20. 20. Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA Creator: The Nonprofit Facebook Bootcamp Instructor: Marketing Profs University and Charityhowto Author: Facebook Marketing for Dummies, 3rd and 4th Editions Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup, GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood. Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo,

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