5 NEW FACEBOOK BOOSTED POSTS FEATURES
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUT...
WHAT ARE BOOSTED POSTS?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
Bo...
WHAT ARE BOOSTED POSTS?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5 ...
WHAT ARE BOOSTED POSTS?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5 ...
WHICH APPROACH HAS
MORE ACCURACY?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
#1: Target by location,
ge...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
#2: Target
Interest
5 New ...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
#3: Save
audiences
5 New F...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
#4: Change
run dates
5 New...
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
#5: Use advanced
Facebook ...
Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA!
Creator: The Nonprofit Facebook...
Upcoming SlideShare
Loading in...5
×

5 New Facebook Boosted Post Features

1,272

Published on

A short presentation I did for my weekly mini-webinars. Learn more and sign up here:

http://www.johnhaydon.com/subscribe/

Published in: Marketing, Technology, Business
1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,272
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
14
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

5 New Facebook Boosted Post Features

  1. 1. 5 NEW FACEBOOK BOOSTED POSTS FEATURES WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
  2. 2. WHAT ARE BOOSTED POSTS? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Boosted Posts are a Facebook product that increases reach for specific Facebook Page updates. ! Clicking the “Boost” button in a Page update let’s you decide how many people you want to reach and how much you want spend. ! It’s important to understand that you're not buying engagement - you’re buying reach. ! Hold that thought… 5 New Facebook Boosted Post Features
  3. 3. WHAT ARE BOOSTED POSTS? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 5 New Facebook Boosted Post Features Until recently, the ability to target specific Facebook users was not available in Boosted Posts (formerly Promoted Posts). ! In effect, Boosting a post was like firing a shotgun. And like Elmer Fudd shooting at Bugs Bunny, you will not hit your intended target. ! Until recently…
  4. 4. WHAT ARE BOOSTED POSTS? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 5 New Facebook Boosted Post Features Now, with Boosted Posts, you can choose targeting options for location, gender and age.
 ! Interests have also been added, allowing you to target people based Pages they like, keywords and closely related topics, apps they use, and any ads they’ve clicked.
 ! Now Boosting a post is like hitting the target with a bow and arrow.
  5. 5. WHICH APPROACH HAS MORE ACCURACY?
  6. 6. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #1: Target by location, gender and age 5 New Facebook Boosted Post Features
  7. 7. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #2: Target Interest 5 New Facebook Boosted Post Features
  8. 8. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #3: Save audiences 5 New Facebook Boosted Post Features
  9. 9. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #4: Change run dates 5 New Facebook Boosted Post Features
  10. 10. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #5: Use advanced Facebook Ad features 5 New Facebook Boosted Post Features
  11. 11. Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA! Creator: The Nonprofit Facebook Bootcamp! Instructor: Marketing Profs University and Charityhowto! Author: Facebook Marketing for Dummies! Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup, GrantSpace, Chronicle of Philanthropy, Nonprofit Webinars, NetworkForGood.! Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo,
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×