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27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
27 ways to increase engagement on your facebook page
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27 ways to increase engagement on your facebook page

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This a deck from a webinar I did with Network for Good on May 1st 2012.

This a deck from a webinar I did with Network for Good on May 1st 2012.

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  1. 27 Ways To Increase Engagement On Your Facebook Page 27 Ways To Increase Engagement On Your Facebook Page
  2. 27 Ways To Increase Engagement On Your Facebook PageWhat we’ll be talking about today... • The three most important pillars of your content strategy • Three shocking facts about every Facebook Page • Edgerank defined and why you should care • The best times during the day to post content • How to post links in a Page story • How to use photos to spark engagement • How to use questions to spark conversations • And more...
  3. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategy
  4. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategyYour brand is the essential feeling peopleget from their interactions with you.brand
  5. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategyYour brand is the essential feeling peopleget from their interactions with you.Articulate and refine, refine and articulate! 1brand
  6. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategyYour Audience is the various differentpeople you reach (or are trying to reach).brand Audience
  7. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategyYour Audience is the various differentpeople you reach (or are trying to reach).Articulate and refine, refine and articulate! 2brand Audience
  8. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategyYour Message is the two-way discussionyou have with your audience.brand Audience Message
  9. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategyYour Message is the two-way discussionyou have with your audience.Listen, Articulate, refine, repeat. 3brand Audience Message
  10. 27 Ways To Increase Engagement On Your Facebook PageThe three most important pillars ofyour content strategy Brand Audience Message
  11. 27 Ways To Increase Engagement On Your Facebook PageKnow the shocking truth aboutyour page
  12. 27 Ways To Increase Engagement On Your Facebook PageKnow the shocking truth aboutyour page(1) Non-fans can comment on your Page updates 4
  13. 27 Ways To Increase Engagement On Your Facebook PageKnow the shocking truth aboutyour page(1) Non-fans can comment on your Page updates(2) 84% of your fans dont get your content in their newsfeed! 5
  14. 27 Ways To Increase Engagement On Your Facebook PageKnow the shocking truth aboutyour page(1) Non-fans can comment on your Page updates(2) 84% of your fans dont get your content in their newsfeed!(3) Less than 5% of your Facebook Page fans visit your Facebook Page! 6
  15. 27 Ways To Increase Engagement On Your Facebook PageKnow the shocking truth aboutyour page(1) Non-fans can comment on your Page updates(2) 84% of your fans dont get your content in their newsfeed!(3) Less than 5% of your Facebook Page fans visit your Facebook Page!
  16. 27 Ways To Increase Engagement On Your Facebook PageUnderstand how edgerank works
  17. 27 Ways To Increase Engagement On Your Facebook PageUnderstand how edgerank works Edgerank is Facebook’s algorithm that determines whether a specific Page storywill appear in the Newfeed of a specific fan. It ranks your content, not your Facebook Page. 7
  18. 27 Ways To Increase Engagement On Your Facebook PageUnderstand how edgerank works 7
  19. 27 Ways To Increase Engagement On Your Facebook PageUnderstand how edgerank worksThree factors that determine Edgerank:(1)Relationship between user and story(2)How people talk about that story(3)How recent the story was published 7
  20. 27 Ways To Increase Engagement On Your Facebook PageMake sure your admin settings areoptimized for engagement Let the love in! 8
  21. 27 Ways To Increase Engagement On Your Facebook PageMake sure your admin settings areoptimized for engagementPosting ability - Allowing users to post increases exposure for your org through virality.Post visibility – If your org has a thriving community of customers, displaying this section onyour Page will help amplify your communitys voice on your Facebook Page simply becausewhat they post on your Page will have more visibility.Tagging Ability – This creates viral exposure when people tag their friendsModeration and Profanity Blocklists - This helps mitigate any possible negative effectsfrom openning up posting abilities. 8
  22. 27 Ways To Increase Engagement On Your Facebook PageMake sure your admin settings areoptimized for engagement 8
  23. 27 Ways To Increase Engagement On Your Facebook PageKnow the best time of day to post
  24. 27 Ways To Increase Engagement On Your Facebook PageKnow the best time of day to postBuddymedia found a20% higher rate ofengagement for theseposts published in themornings and evenings. 9
  25. 27 Ways To Increase Engagement On Your Facebook PageKnow the best time of day to postConfirm this with yourPage Insights. 9
  26. 27 Ways To Increase Engagement On Your Facebook PageKnow the best time of day to postConfirm this with yourPage Insights. 9
  27. 27 Ways To Increase Engagement On Your Facebook PageKnow your Page’s RecommendedDaily Posting Frequency 10
  28. 27 Ways To Increase Engagement On Your Facebook PageKnow your optimum dailyfrequency 4-6 posts per dayConfirm this with yourPage Insights. 10
  29. 27 Ways To Increase Engagement On Your Facebook PageGreat! We know what time of day,and how often to post.
  30. 27 Ways To Increase Engagement On Your Facebook PageGreat! We know what time of day,and how often to post.But what should we post?
  31. 27 Ways To Increase Engagement On Your Facebook Pagethe best way to post links
  32. 27 Ways To Increase Engagement On Your Facebook Pagethe best way to post links http://bit.ly/ClickatYourOwnRiskDon’t shorten URLs! 11
  33. 27 Ways To Increase Engagement On Your Facebook Pagethe best way to post linksIf you need to scheduleposts, use PostPlanner 11
  34. 27 Ways To Increase Engagement On Your Facebook Pagethe best way to post linksMake sure the article stands out!Edit the title, description and preview picture 12
  35. 27 Ways To Increase Engagement On Your Facebook Pagethe best way to post linksMake sure the article stands out!Edit the title, description and preview picture 12
  36. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagement
  37. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagementMake sure that they’re at least 846 x 403pixels (iPhone photos are 1936 x 2592). 13
  38. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagementUse Reddit and Digg 14
  39. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagementMakes photos viral 15
  40. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagementAnd don’t forget cover photosfor your fans! 16
  41. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagementGame Edgerank by posting photos fromblog posts instead of just posting a link. 17
  42. 27 Ways To Increase Engagement On Your Facebook Pageuse photos to spark engagementPost images on Pinterest that link back toyour Facebook photos 18
  43. 27 Ways To Increase Engagement On Your Facebook PageWhat about pinning and highlighting?
  44. 27 Ways To Increase Engagement On Your Facebook PagePinning and HighlightingPin your top stories from theprevious week 19
  45. 27 Ways To Increase Engagement On Your Facebook PagePinning and HighlightingHighlight stories with photos to breakup the visual spacing of your Timeline 20
  46. 27 Ways To Increase Engagement On Your Facebook PagePinning and HighlightingWhen you highlight, reposition photos 21
  47. 27 Ways To Increase Engagement On Your Facebook PageOk... What about just regular textupdates?
  48. 27 Ways To Increase Engagement On Your Facebook PagePost short updatesLess than 80 characters is best 22
  49. 27 Ways To Increase Engagement On Your Facebook PagePost QuestionsComment rate more than doubles! 23
  50. 27 Ways To Increase Engagement On Your Facebook PageUse updates as simple poll questionsThis gives your fans the freedomon commenting! 24
  51. 27 Ways To Increase Engagement On Your Facebook PageTry using Unusual Characters orBolding at the beginningThis creates a purple cow 25
  52. 27 Ways To Increase Engagement On Your Facebook PageShare posts from other PagesThis is a great way to nuturepeer relationships! 26
  53. 27 Ways To Increase Engagement On Your Facebook PageShare posts from other PagesMake this easy to manage byliking other Pages as a Page 26
  54. 27 Ways To Increase Engagement On Your Facebook PageUse InsightsAlways confirm your gut 27
  55. 27 Ways To Increase Engagement On Your Facebook PageWow...I learned a lot today...
  56. 27 Ways To Increase Engagement On Your Facebook Page Who is John Haydon?Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MACo-Founder of SocialBrite and 501 Mission PlaceSpeaker: Nonprofit Technology Conference, BlogWorld, TechSoup, NetworkForGood and more...Author: Facebook Marketing for DummiesClients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, ShrinersHospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, Healthy Babies Project,Scholastic, TechSoup, MarketingProfs, WaterAid America, University of MassachusettsSubscribe to John’s blog for free and get three articles each week delivered to your inbox!

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