11 Things You Need To Know About Social Media
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11 Things You Need To Know About Social Media

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A presentation for a local NPO foundation.

A presentation for a local NPO foundation.

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11 Things You Need To Know About Social Media 11 Things You Need To Know About Social Media Presentation Transcript

  • 11 Things You Need to Know About Social Media A primer for newbies
  • 1. Social Media Is Not The Point.Your mission IS!
  • 2. Social media will not fix your organization if it’s broken
  • 3. What you have to say matters,but what your constituants have to say matters more
  • 4. Facebook andTwitter are not free emails lists
  • 5. If you can’t see thetarget, hitting it will be a matter of chance
  • 6. ROI = Yes
  • 7. Loyalty can’t be automated
  • 8. It’s always better when they say it
  • 9. Everything yourmom said was right
  • 10. Shut the laptop and go outside
  • 11. Everyone is just as confused as you are
  • Who is John Haydon? Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA Co-Founder of SocialBrite and 501 Mission Place Speaker: Nonprofit Technology Conference, BlogWorld, TechSoup, Net workForGood and more... Author: Facebook Marketing for Dummies Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, Healthy Babies Project, Scholastic, TechSoup, MarketingProfs, WaterAid America, University of Massachusetts