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Before The Moment of Intent:  Utilizing Content to Shape The Buyer's Journey
 

Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journey

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Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a ...

Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.

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    Before The Moment of Intent:  Utilizing Content to Shape The Buyer's Journey Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journey Presentation Transcript