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Hellotree Roadshow

Hellotree Roadshow



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Hellotree Hellotree Presentation Transcript

  • CONFIDENTIAL Do not copy. Do not distribute.
  • Introduction: What is Hellotree.com?
    • A new kind of collaborative family tree and social network.
    • Watch your family tree grow across geographies and generations.
    • Stay in touch with family and share photos and messages.
  • Technology: Flash Animated Family Tree View slide
  • Technology: Viral Features Accelerate Growth
    • Email invitations draw new family members to join who in turn invite others and so on.
    • Email alerts sent to notify members of new photos/messages keep family members returning.
    • Flash widgets deployed on the opensocial platform can reach millions of new members.
    View slide
  • Business Model
    • Advertising - brands targeting families.
    • Services - genealogy reports, dna ancestry kits, photo and tree printing, gifts etc (use 3rd parties).
    • Target Market - Focus on China (India, Latin America)
    • Why? Family oriented cultures with members dispersed across many countries. Large and untapped markets for family tree and family networking services.
  • Competition
    • North America - fairly crowded with established players and new innovators growing quickly.
    • Ancestry.com MyHeritage.com Geni.com
    • China – no established players. Open market with unknown potential.
    • India, Latin America – some established players but no innovators and much room for growth.
    ( profitable on 150 million yearly revenue )
  • Team
    • Software Engineer @ CGI Group, Litefeeds , Webpost
    • BSc CompSci/Engineering
    • John Goodall
    • Richard Feng
    “ How come my Facebook friends know more about my life than my family? ” “ How can I stay in touch with Chinese relatives living all over the world? ”
    • Co-founder mobile start-up Litefeeds.com
    • Software Engineer @ Webpost , QuantumDot , Macys
    • BSc CompSci/Physics
  • Status and Goals
    • Currently over 10,000 activated tree users and over 100,000 total tree nodes created.  Site has been live for 5 months with no ad spending or marketing.
    • Goals
    • Internationalize – Chinese, Spanish, Portuguese, Hindi
    • Widgetize – deploy on open social in China, India, Latin America
    • Mobilize – very simple mobile hooks. SMS alerts and photos.
    • Features – expand with a focus on increasing viral/sticky features.
    • Partner – with 3 rd party services and local cross-promotion sites.
  • Contact
    • Visit us at www.hellotree.com
    • Contact:
    • John Goodall
    • Vancouver BC Canada
    • [email_address]
    • Mobile: 778-229-1821