Your SlideShare is downloading. ×
So You Want to Grow Your SaaS Product Line (A Few Product Management Portfolio Notes)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

So You Want to Grow Your SaaS Product Line (A Few Product Management Portfolio Notes)

513
views

Published on

So You Want to Grow Your SaaS Product Line (A Few Product Management Portfolio Notes). …

So You Want to Grow Your SaaS Product Line (A Few Product Management Portfolio Notes).
Consider:
-Where to grow
-What should be your product strategy (Ansoff Matrix)
-How to assess a product portfolio direction
-How to discern if there is an opportunity
-What are your product success metrics
-How to make some tough product portfolio trade-off decisions


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
513
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. So You Want to Grow Your SaaS Product Line (A Few Product Management / Product Strategy Notes) John Gibbon @johngibbon In/johngibbon
  • 2. Where to Grow? Customer Size Products Services Channel Industries Geographies
  • 3. Product Strategy: Ansoff Matrix Current Products Future Products Current Markets Market Penetration Product Development Future Markets Market Development Suicide Leap
  • 4. Assessing a Product Portfolio Direction •  Problem? – Opportunity • Where should we go? •  Solution – Unique offering, breakthrough? – Why you? Competition? •  Business Model – How make money? – What money need? – Team? (Build? Market? Sell?) • Why will we be successful there? • How do we get there?
  • 5. Is There an Opportunity? • Customer Pain? – Sufficient Pain to Buy? – Top Problem of Economic Buyer? • Big Enough Market? – Market Growing? Changing? Total Market > Total Addressable Market > Your Share
  • 6. Product Success Metrics • Revenue • Market Share • Competitive Differentiation • New Users • Increased Usage • Increased NPS
  • 7. .. But it’s Rarely a Green Field You’ll Have to Make Some Tough Decisions
  • 8. Market Growth Rate Boston Consulting Group Growth Share Matrix 20%18%16%14%12%10%8%6%4%2%- 0% Stars 5 4 Invest Question marks 3 ?? ?2 Accelerate a Few Harvest Divest Most Dogs Cash cows 1 8 7 6 Liquidate 10x 4x 2x 1.5x 1x .5x .4x .3x .2x .1x Relative Market Share
  • 9. Product Portfolio Trade-offs • New Product vs. Mature Product • New Market vs. Existing Market • Short Term vs. Long Term Revenue • Usage vs. Revenue • Client A vs. Client B • Research vs. Development • High Risk vs. Low Risk Strategic Balance Trade Offs