JOHNGERZEMA.COM
TWITTER/@JOHNGERZEMA
2   Copyright 2010, John Gerzema/Young & Rubicam
WE EXAMINED 18 YEARS OF DATA FROM
BRAND ASSET VALUATOR®




WORLD’S LARGEST      50,000 BRANDS         QUARTERLY U.S. PANE...
TO SUPPLEMENT OUR DATA, WE TRAVELED
ACROSS AMERICA




4                                     Copyright 2010, John Gerzema/...
WE ARE MOVING FROM MINDLESS
TO MINDFUL CONSUMPTION




5                             Copyright 2010, John Gerzema/Young & ...
THE SPEND SHIFT IS THE MAJORITY OF AMERICA




THE SPEND SHIFT IS
A CONSUMER LED
MOVEMENT TO
PROMOTE VALUES
              ...
THE SPEND SHIFT SUGGESTS WE’RE
MORE ALIKE THAN DIFFERENT




7                                Copyright 2010, John Gerzema...
SPEND SHIFTERS THROUGHOUT THE WORLD




    Source: BrandAsset ® Valuator’ international values segmentation
8   — 4-C’s (...
FOR 80% OF AMERICANS, THIS IS A RECESSION
LIKE NO OTHER




9                                       Copyright 2010, John G...
TRUST DECLINE ACROSS INDUSTRIES 2005 TO 2010




10                                     Copyright 2010, John Gerzema/Young...
NEW PRIORITIES IN EXPECTATIONS FOR
COMPANIES AND BRANDS




11                                   Copyright 2010, John Gerz...
THE ROLE OF CONSUMERISM IN THE
AMERICAN DREAM IS CHANGING



             “I FIND THE MORE I HAVE THE
                    ...
AND THE ECONOMIC PAIN HAS LEAD US TO
RECONSIDER OUR VALUES AND OUR PRIORITIES



            “MONEY IS THE BEST MEASURE
  ...
OUR SHIFTING CONCEPTS OF NECESSITY


                              SHIFTING CONCEPTS OF NECESSITY
                  50



...
PEOPLE WERE ADJUSTING THEIR LIFESTYLES EVEN
BEFORE THE CRISIS HIT




15                                    Copyright 2010...
THIS IS NOT A “NEW NORMAL,” BUT A RETURN
TO NORMAL




16   Source: Board of Governors of the Federal Reserve System   Cop...
SPEND SHIFT NO. 1
THE NEW AMERICAN FRONTIER




     OPTIMISM    RESILIENCY   OPPORTUNITY




17                          ...
PEOPLE ARE MORE HOPEFUL AND OPPORTUNISTIC



           “SINCE THE RECESSION I’M ACTUALLY
           MORE CAPABLE OF START...
AND MANY ARE MOVING FROM INDUSTRIAL TO
INDUSTRIOUS THINKING


             “THERE IS A GREATER OPPORTUNITY
        FOR IND...
CHARLES SOREL
     OWNER/RACONTEUR:
     LE PETIT ZINC
     DETROIT



20        Copyright 2010, John Gerzema/Young & Rubi...
TORYA BLANCHARD
OWNER:
GOOD GIRLS GO TO PARIS
DETROIT




21                       Copyright 2010, John Gerzema/Young & Ru...
PATRICK CROUCH
     PROGRAM MANAGER:
     EARTHWORKS FARMS
     DETROIT




22         Copyright 2010, John Gerzema/Young ...
PAUL SAVAGE
CEO/RENEWABLE
ENERGY PUSHER:
NEXTEK POWER SYSTEMS
DETROIT


 23                    Copyright 2010, John Gerzem...
24   Copyright 2010, John Gerzema/Young & Rubicam
25   Copyright 2010, John Gerzema/Young & Rubicam
26   Copyright 2010, John Gerzema/Young & Rubicam
27   Copyright 2010, John Gerzema/Young & Rubicam
28   Copyright 2010, John Gerzema/Young & Rubicam
29   Copyright 2010, John Gerzema/Young & Rubicam
SPEND SHIFT NO. 2
DON'T FENCE ME IN




     RETOOLING      EDUCATION   BETTERMENT




30                                 ...
PEOPLE ARE MORE SELF-RELIANT AND RESOURCEFUL



         “SINCE THE RECESSION I AM INTERESTED IN
         LEARNING NEW SKI...
PEOPLE ARE IN-SOURCING AS WELL AS “UN-CONSUMING”



           “THESE DAYS, I FEEL MORE IN CONTROL
        WHEN I DO THING...
LESLIE HALLECK
FOUNDER:
NORTH HAVEN FARMS
DALLAS




33                  Copyright 2010, John Gerzema/Young & Rubicam
MIRIAM RODRIGUEZ
     LIBRARIAN:
     PUBLIC LIBRARY
     DALLAS



34         Copyright 2010, John Gerzema/Young & Rubicam
PHIL TORRONE & LIMOR FRIED
FOUNDERS:
ADAFRUIT INDUSTRIES
NEW YORK CITY



 35                          Copyright 2010, Joh...
ROB KALIN
     FOUNDER:
     ETSY
     BROOKLYN




36         Copyright 2010, John Gerzema/Young & Rubicam
37   Copyright 2010, John Gerzema/Young & Rubicam
38   Copyright 2010, John Gerzema/Young & Rubicam
39   Copyright 2010, John Gerzema/Young & Rubicam
40   Copyright 2010, John Gerzema/Young & Rubicam
41   Copyright 2010, John Gerzema/Young & Rubicam
42   Copyright 2010, John Gerzema/Young & Rubicam
43   Copyright 2010, John Gerzema/Young & Rubicam
44   Copyright 2010, John Gerzema/Young & Rubicam
SPEND SHIFT NO. 3
THE BADGE OF AWESOMENESS




     NIMBLENESS   ADAPTABILITY   THRIFT




45                             ...
PEOPLE EQUATE HAPPINESS AND FREEDOM
WITH NEEDING LESS


         “SINCE THE RECESSION, I REALIZE HOW MANY
       POSSESSIO...
FIXED COSTS AND OVERHEAD ARE “THE ENEMY”



            “SINCE THE RECESSION I REALIZE I AM
       HAPPIER WITH A SIMPLER,...
MAURA McCARTHY
     CO-FOUNDER:
     BLU HOMES
     WALTHAM, MA




48        Copyright 2010, John Gerzema/Young & Rubicam
RUSS STANLEY
VP TICKET SALES:
SF GIANTS
SAN FRANCISCO



 49                Copyright 2010, John Gerzema/Young & Rubicam
50   Copyright 2010, John Gerzema/Young & Rubicam
51   Copyright 2010, John Gerzema/Young & Rubicam
52   Copyright 2010, John Gerzema/Young & Rubicam
53   Copyright 2010, John Gerzema/Young & Rubicam
54   Copyright 2010, John Gerzema/Young & Rubicam
55   Copyright 2010, John Gerzema/Young & Rubicam
56   Copyright 2010, John Gerzema/Young & Rubicam
57   Copyright 2010, John Gerzema/Young & Rubicam
SPEND SHIFT NO. 4
BLOCK PARTY CAPITALISM




     CHARACTER   AUTHENTICITY   LOCALITY




58                              ...
PEOPLE ARE SEEKING OUT THE LOCAL
AND THE ARTISANAL


            “I AM WILLING TO PAY A PREMIUM FOR
         PRODUCTS/SERV...
WHILE MANY INCREASINGLY TURN AWAY
FROM BRAND NAMES



            “I PREFER TO BUY NAME BRANDS.”



                      ...
LYNN JURICH
     CO-FOUNDER &
     PRESIDENT:
     SUN RUN INC.
     SAN FRANCISCO




61         Copyright 2010, John Ger...
TOM LEVIN
OWNER: TOM’S TOYS
AND A SUPPORTER
OF BERKSHARES CURRENCY
GREAT BARRINGTON, MA


 62                      Copyrig...
JON NORTON
CITY MANAGER AND
RECYCLEBANK ENTHUSIAST
EVERETT, MA




 63                      Copyright 2010, John Gerzema/Y...
64   Copyright 2010, John Gerzema/Young & Rubicam
65   Copyright 2010, John Gerzema/Young & Rubicam
66   Copyright 2010, John Gerzema/Young & Rubicam
67   Copyright 2010, John Gerzema/Young & Rubicam
68   Copyright 2010, John Gerzema/Young & Rubicam
69   Copyright 2010, John Gerzema/Young & Rubicam
70   Copyright 2010, John Gerzema/Young & Rubicam
SPEND SHIFT NO. 5
AN ARMY OF DAVIDS




     COMMUNITY   COOPERATION   AMPLIFICATION




71                               ...
A GROWING TREND TOWARD
“COOPERATIVE CONSUMERISM”


          “I BELIEVE MY FRIENDS AND I CAN CHANGE
        BEHAVIOR BY SU...
ALTHOUGH PEOPLE FEEL LESS RICH, THEY ARE “VOTING”
WITH THEIR PURSESTRINGS


            “I MAKE A POINT TO BUY BRANDS FROM...
ANDREW MASON
FOUNDER:
GROUPON
CHICAGO




74             Copyright 2010, John Gerzema/Young & Rubicam
SCOTT MONTY &
BOB THIBODEAU
HEAD OF SOCIAL MEDIA
FORD MOTOR CO. &
OWNER OF FAMILY DEALERSHIP
DETROIT




75               ...
76   Copyright 2010, John Gerzema/Young & Rubicam
77   Copyright 2010, John Gerzema/Young & Rubicam
78   Copyright 2010, John Gerzema/Young & Rubicam
79   Copyright 2010, John Gerzema/Young & Rubicam
80   Copyright 2010, John Gerzema/Young & Rubicam
81   Copyright 2010, John Gerzema/Young & Rubicam
82   Copyright 2010, John Gerzema/Young & Rubicam
83   Copyright 2010, John Gerzema/Young & Rubicam
WE ARE MOVING FROM A CREDIT TO
     A DEBIT SOCIETY




     32                               Copyright 2010, John Gerzema...
THERE ARE NO LONGER CONSUMERS,
ONLY CUSTOMERS




85   Photo from Thomas Hawk      Copyright 2010, John Gerzema/Young & Ru...
AMERICA IS AN EMERGING MARKET FOR
VALUES-LED INNOVATION




86                                  Copyright 2010, John Gerze...
JOHNGERZEMA.COM
     TWITTER: @JOHNGERZEMA




87                Copyright 2010, John Gerzema/Young & Rubicam
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Spend Shift inc500

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Explores a movement in society where the majority of American consumers are embracing both value and values

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Spend Shift inc500

  1. 1. JOHNGERZEMA.COM TWITTER/@JOHNGERZEMA
  2. 2. 2 Copyright 2010, John Gerzema/Young & Rubicam
  3. 3. WE EXAMINED 18 YEARS OF DATA FROM BRAND ASSET VALUATOR® WORLD’S LARGEST 50,000 BRANDS QUARTERLY U.S. PANEL DATABASE OF BRANDS OF 16,000 275 STUDIES RESPONDENTS OVER 800,000 CONSUMERS ACROSS 51 COUNTRIES $ 130 MILLON INVESTED 3 Copyright 2010, John Gerzema/Young & Rubicam
  4. 4. TO SUPPLEMENT OUR DATA, WE TRAVELED ACROSS AMERICA 4 Copyright 2010, John Gerzema/Young & Rubicam
  5. 5. WE ARE MOVING FROM MINDLESS TO MINDFUL CONSUMPTION 5 Copyright 2010, John Gerzema/Young & Rubicam
  6. 6. THE SPEND SHIFT IS THE MAJORITY OF AMERICA THE SPEND SHIFT IS A CONSUMER LED MOVEMENT TO PROMOTE VALUES 54.5% THROUGH THE POWER OF CONSUMPTION 113.4 MILLION PEOPLE 6 Total US population estimate age 22+ / 208 million people Another 26.6% exhibit similar beliefs and behaviors (55.4 Million people) Copyright 2010, John Gerzema/Young & Rubicam
  7. 7. THE SPEND SHIFT SUGGESTS WE’RE MORE ALIKE THAN DIFFERENT 7 Copyright 2010, John Gerzema/Young & Rubicam
  8. 8. SPEND SHIFTERS THROUGHOUT THE WORLD Source: BrandAsset ® Valuator’ international values segmentation 8 — 4-C’s (Cross-Cultural-Consumer-Characterization) Copyright 2010, John Gerzema/Young & Rubicam
  9. 9. FOR 80% OF AMERICANS, THIS IS A RECESSION LIKE NO OTHER 9 Copyright 2010, John Gerzema/Young & Rubicam
  10. 10. TRUST DECLINE ACROSS INDUSTRIES 2005 TO 2010 10 Copyright 2010, John Gerzema/Young & Rubicam
  11. 11. NEW PRIORITIES IN EXPECTATIONS FOR COMPANIES AND BRANDS 11 Copyright 2010, John Gerzema/Young & Rubicam
  12. 12. THE ROLE OF CONSUMERISM IN THE AMERICAN DREAM IS CHANGING “I FIND THE MORE I HAVE THE MORE I WANT.” DISAGREE 12 Copyright 2010, John Gerzema/Young & Rubicam
  13. 13. AND THE ECONOMIC PAIN HAS LEAD US TO RECONSIDER OUR VALUES AND OUR PRIORITIES “MONEY IS THE BEST MEASURE OF SUCCESS.” 77.9% 87.5% DISAGREE 13 Copyright 2010, John Gerzema/Young & Rubicam
  14. 14. OUR SHIFTING CONCEPTS OF NECESSITY SHIFTING CONCEPTS OF NECESSITY 50 40 PREFERENCE (WANT) PERCENTAGE 30 20 USAGE (NEED) 10 0 1993 1997 2001 2005 2008 2009 14 Copyright 2010, John Gerzema/Young & Rubicam
  15. 15. PEOPLE WERE ADJUSTING THEIR LIFESTYLES EVEN BEFORE THE CRISIS HIT 15 Copyright 2010, John Gerzema/Young & Rubicam
  16. 16. THIS IS NOT A “NEW NORMAL,” BUT A RETURN TO NORMAL 16 Source: Board of Governors of the Federal Reserve System Copyright 2010, John Gerzema/Young & Rubicam
  17. 17. SPEND SHIFT NO. 1 THE NEW AMERICAN FRONTIER OPTIMISM RESILIENCY OPPORTUNITY 17 Copyright 2010, John Gerzema/Young & Rubicam
  18. 18. PEOPLE ARE MORE HOPEFUL AND OPPORTUNISTIC “SINCE THE RECESSION I’M ACTUALLY MORE CAPABLE OF STARTING MY OWN BUSINESS.” 48.0% 60.0% AGREE 18 Copyright 2010, John Gerzema/Young & Rubicam
  19. 19. AND MANY ARE MOVING FROM INDUSTRIAL TO INDUSTRIOUS THINKING “THERE IS A GREATER OPPORTUNITY FOR INDIVIDUAL BUSINESSES TO COMPETE WITH LARGE COMPANIES THAN THERE USED TO BE.” 39.0% 53.0% AGREE 19 Copyright 2010, John Gerzema/Young & Rubicam
  20. 20. CHARLES SOREL OWNER/RACONTEUR: LE PETIT ZINC DETROIT 20 Copyright 2010, John Gerzema/Young & Rubicam
  21. 21. TORYA BLANCHARD OWNER: GOOD GIRLS GO TO PARIS DETROIT 21 Copyright 2010, John Gerzema/Young & Rubicam
  22. 22. PATRICK CROUCH PROGRAM MANAGER: EARTHWORKS FARMS DETROIT 22 Copyright 2010, John Gerzema/Young & Rubicam
  23. 23. PAUL SAVAGE CEO/RENEWABLE ENERGY PUSHER: NEXTEK POWER SYSTEMS DETROIT 23 Copyright 2010, John Gerzema/Young & Rubicam
  24. 24. 24 Copyright 2010, John Gerzema/Young & Rubicam
  25. 25. 25 Copyright 2010, John Gerzema/Young & Rubicam
  26. 26. 26 Copyright 2010, John Gerzema/Young & Rubicam
  27. 27. 27 Copyright 2010, John Gerzema/Young & Rubicam
  28. 28. 28 Copyright 2010, John Gerzema/Young & Rubicam
  29. 29. 29 Copyright 2010, John Gerzema/Young & Rubicam
  30. 30. SPEND SHIFT NO. 2 DON'T FENCE ME IN RETOOLING EDUCATION BETTERMENT 30 Copyright 2010, John Gerzema/Young & Rubicam
  31. 31. PEOPLE ARE MORE SELF-RELIANT AND RESOURCEFUL “SINCE THE RECESSION I AM INTERESTED IN LEARNING NEW SKILLS, SO I CAN DO MORE MYSELF AND RELY LESS ON OTHERS.” 64.7% 80.3% AGREE 31 Copyright 2010, John Gerzema/Young & Rubicam
  32. 32. PEOPLE ARE IN-SOURCING AS WELL AS “UN-CONSUMING” “THESE DAYS, I FEEL MORE IN CONTROL WHEN I DO THINGS MYSELF INSTEAD OF RELYING ON OTHERS TO DO THEM FOR ME.” 84.1% 92.5% AGREE 32 Copyright 2010, John Gerzema/Young & Rubicam
  33. 33. LESLIE HALLECK FOUNDER: NORTH HAVEN FARMS DALLAS 33 Copyright 2010, John Gerzema/Young & Rubicam
  34. 34. MIRIAM RODRIGUEZ LIBRARIAN: PUBLIC LIBRARY DALLAS 34 Copyright 2010, John Gerzema/Young & Rubicam
  35. 35. PHIL TORRONE & LIMOR FRIED FOUNDERS: ADAFRUIT INDUSTRIES NEW YORK CITY 35 Copyright 2010, John Gerzema/Young & Rubicam
  36. 36. ROB KALIN FOUNDER: ETSY BROOKLYN 36 Copyright 2010, John Gerzema/Young & Rubicam
  37. 37. 37 Copyright 2010, John Gerzema/Young & Rubicam
  38. 38. 38 Copyright 2010, John Gerzema/Young & Rubicam
  39. 39. 39 Copyright 2010, John Gerzema/Young & Rubicam
  40. 40. 40 Copyright 2010, John Gerzema/Young & Rubicam
  41. 41. 41 Copyright 2010, John Gerzema/Young & Rubicam
  42. 42. 42 Copyright 2010, John Gerzema/Young & Rubicam
  43. 43. 43 Copyright 2010, John Gerzema/Young & Rubicam
  44. 44. 44 Copyright 2010, John Gerzema/Young & Rubicam
  45. 45. SPEND SHIFT NO. 3 THE BADGE OF AWESOMENESS NIMBLENESS ADAPTABILITY THRIFT 45 Copyright 2010, John Gerzema/Young & Rubicam
  46. 46. PEOPLE EQUATE HAPPINESS AND FREEDOM WITH NEEDING LESS “SINCE THE RECESSION, I REALIZE HOW MANY POSSESSIONS I HAVE DOES NOT HAVE MUCH TO DO WITH HOW HAPPY I AM.” 64.7% 80.3% AGREE 46 Copyright 2010, John Gerzema/Young & Rubicam
  47. 47. FIXED COSTS AND OVERHEAD ARE “THE ENEMY” “SINCE THE RECESSION I REALIZE I AM HAPPIER WITH A SIMPLER, MORE DOWN-TO-EARTH LIFESTYLE.” 64.8% 77.4% AGREE 47 Copyright 2010, John Gerzema/Young & Rubicam
  48. 48. MAURA McCARTHY CO-FOUNDER: BLU HOMES WALTHAM, MA 48 Copyright 2010, John Gerzema/Young & Rubicam
  49. 49. RUSS STANLEY VP TICKET SALES: SF GIANTS SAN FRANCISCO 49 Copyright 2010, John Gerzema/Young & Rubicam
  50. 50. 50 Copyright 2010, John Gerzema/Young & Rubicam
  51. 51. 51 Copyright 2010, John Gerzema/Young & Rubicam
  52. 52. 52 Copyright 2010, John Gerzema/Young & Rubicam
  53. 53. 53 Copyright 2010, John Gerzema/Young & Rubicam
  54. 54. 54 Copyright 2010, John Gerzema/Young & Rubicam
  55. 55. 55 Copyright 2010, John Gerzema/Young & Rubicam
  56. 56. 56 Copyright 2010, John Gerzema/Young & Rubicam
  57. 57. 57 Copyright 2010, John Gerzema/Young & Rubicam
  58. 58. SPEND SHIFT NO. 4 BLOCK PARTY CAPITALISM CHARACTER AUTHENTICITY LOCALITY 58 Copyright 2010, John Gerzema/Young & Rubicam
  59. 59. PEOPLE ARE SEEKING OUT THE LOCAL AND THE ARTISANAL “I AM WILLING TO PAY A PREMIUM FOR PRODUCTS/SERVICES FROM COMPANIES THAT CONTRIBUTE TO MY LOCAL COMMUNITY.” 64.7% 70.0% AGREE 59 Copyright 2010, John Gerzema/Young & Rubicam
  60. 60. WHILE MANY INCREASINGLY TURN AWAY FROM BRAND NAMES “I PREFER TO BUY NAME BRANDS.” 61.6% 55.6% AGREE 60 Copyright 2010, John Gerzema/Young & Rubicam
  61. 61. LYNN JURICH CO-FOUNDER & PRESIDENT: SUN RUN INC. SAN FRANCISCO 61 Copyright 2010, John Gerzema/Young & Rubicam
  62. 62. TOM LEVIN OWNER: TOM’S TOYS AND A SUPPORTER OF BERKSHARES CURRENCY GREAT BARRINGTON, MA 62 Copyright 2010, John Gerzema/Young & Rubicam
  63. 63. JON NORTON CITY MANAGER AND RECYCLEBANK ENTHUSIAST EVERETT, MA 63 Copyright 2010, John Gerzema/Young & Rubicam
  64. 64. 64 Copyright 2010, John Gerzema/Young & Rubicam
  65. 65. 65 Copyright 2010, John Gerzema/Young & Rubicam
  66. 66. 66 Copyright 2010, John Gerzema/Young & Rubicam
  67. 67. 67 Copyright 2010, John Gerzema/Young & Rubicam
  68. 68. 68 Copyright 2010, John Gerzema/Young & Rubicam
  69. 69. 69 Copyright 2010, John Gerzema/Young & Rubicam
  70. 70. 70 Copyright 2010, John Gerzema/Young & Rubicam
  71. 71. SPEND SHIFT NO. 5 AN ARMY OF DAVIDS COMMUNITY COOPERATION AMPLIFICATION 71 Copyright 2010, John Gerzema/Young & Rubicam
  72. 72. A GROWING TREND TOWARD “COOPERATIVE CONSUMERISM” “I BELIEVE MY FRIENDS AND I CAN CHANGE BEHAVIOR BY SUPPORTING COMPANIES THAT DO THE RIGHT THING.” 65.5% 69.0% AGREE 72 Copyright 2010, John Gerzema/Young & Rubicam
  73. 73. ALTHOUGH PEOPLE FEEL LESS RICH, THEY ARE “VOTING” WITH THEIR PURSESTRINGS “I MAKE A POINT TO BUY BRANDS FROM COMPANIES WHOSE VALUES ARE SIMILAR TO MY OWN.” 70.9% 75.0% AGREE 73 Copyright 2010, John Gerzema/Young & Rubicam
  74. 74. ANDREW MASON FOUNDER: GROUPON CHICAGO 74 Copyright 2010, John Gerzema/Young & Rubicam
  75. 75. SCOTT MONTY & BOB THIBODEAU HEAD OF SOCIAL MEDIA FORD MOTOR CO. & OWNER OF FAMILY DEALERSHIP DETROIT 75 Copyright 2010, John Gerzema/Young & Rubicam
  76. 76. 76 Copyright 2010, John Gerzema/Young & Rubicam
  77. 77. 77 Copyright 2010, John Gerzema/Young & Rubicam
  78. 78. 78 Copyright 2010, John Gerzema/Young & Rubicam
  79. 79. 79 Copyright 2010, John Gerzema/Young & Rubicam
  80. 80. 80 Copyright 2010, John Gerzema/Young & Rubicam
  81. 81. 81 Copyright 2010, John Gerzema/Young & Rubicam
  82. 82. 82 Copyright 2010, John Gerzema/Young & Rubicam
  83. 83. 83 Copyright 2010, John Gerzema/Young & Rubicam
  84. 84. WE ARE MOVING FROM A CREDIT TO A DEBIT SOCIETY 32 Copyright 2010, John Gerzema/Young & Rubicam 39 39 Copyright John Gerzema/Young & Rubicam
  85. 85. THERE ARE NO LONGER CONSUMERS, ONLY CUSTOMERS 85 Photo from Thomas Hawk Copyright 2010, John Gerzema/Young & Rubicam
  86. 86. AMERICA IS AN EMERGING MARKET FOR VALUES-LED INNOVATION 86 Copyright 2010, John Gerzema/Young & Rubicam
  87. 87. JOHNGERZEMA.COM TWITTER: @JOHNGERZEMA 87 Copyright 2010, John Gerzema/Young & Rubicam

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