Executive SummaryI believe my integrity and values at the foundation of all I do, paired with the my uniqueleadership roles within recognized global brands along with my entrepreneurial backgroundand spirit – are what make me different from any other marketer in the marketplace today.I am a very unique marketing leader who prides himself in working with the utmost ofintegrity and professionalism. I am a very big believer in doing impactful work that is neverordinary and makes a difference in the marketplace and society. My professional backgroundis very unique, consisting of a rare mix of entrepreneurial experience and high level in-housepositions marketing for lifestyle consumer brands in entertainment, fashion, automotive andtechnology while reporting to C-Level executives. I am an experienced marketing executivewith over 17 years in international marketing and I have significant experience growingrevenue while maintaining brand integrity. I possess both client side and agency experience.My background in marketing has involved managing budgets and P&L in the seven and eight-figure ranges and managing teams of 20+ employees, contractors and agency partners.
Experience OverviewARWE Agency, Huntington Beach, CA. 7/2010 – PresentChief Marketing Officer, Partner, Co-FounderPacific Sunwear Anaheim, CA. 7/2009 –7/2010Head of Digital MarketingMASHPACK Costa Mesa, CA. 12/2008 –7/2009Vice President of Marketing and Strategy, PartnerAmerican Apparel Los Angeles, CA. 9/2006 –12/2008Global Online Marketing DirectorMeguiar’s Irvine, CA. 3/2005 –9/2006Marketing Director, Media DivisionStandard Issue Costa Mesa, CA 3/2004 –5/2005Co-founder, Co-ownerBoost Mobile Irvine, CA. 10/2002 –2/2004Senior Marketing Manager, Digital and Grass RootsVespa Motorscooters, Piaggio & C Spa, Rancho Dominguez, CA. 8/2001 –10/2002Marketing Director
Experience OverviewBuyNow.com Aliso Viejo, CA. 1/2001 –7/2001Director, Marketing ServicesAutobytel.com Irvine, CA. 6/1999 –1/2001Director, Online Marketing and Product ManagementIngram Micro Santa Ana, CA. 10/1998 –6/1999Marketing ManagerDIRECTV Los Angeles, CA. 6/1994 –7/1998 Marketing Manager, Affiliate Partners Program Planning and Acquisition Supervisor
Strategy and Brand DevelopmentAmerican ApparelGrew global direct sales 200%. Developed dozens of strategic global campaignssupporting the brand and driving sales with multi-channel marketing innovative toolsand CRM.Vespa MotorscootersDeveloped national brand campaign and dealer marketing to support “sell through”growth goal of 15%.Boost ResearchLead brand research initiatives involving qualitative focus groups around the country.WoodfinnLead a re-brand of this First American Insurance technology spinoff in the real estatevaluation space.Also launched all new marketing materials and a website under a compressedtimeline of 4 weeks.
Partnerships and PRBoost Mobile and Quiksilver RoxyCollaborative marketing effort for the Boost Mobile Roxy phone involving partnershipmarketing efforts and PR media pickups. Garnered over 10 million no cost impressions.Meguiar’s and DUB PublishingArranged custom programming for SEMA show, hiring talent and setting up interviewsand celebrity appearances.Negotiated custom content collaboration and advertising exchanges.Meguiar’s and Disney PixarWorked with Pixar on content collaborations for the release of the movie “Cars”.Meguiar’s Celebrity MarketingServed as occasional on-air personalityCelebrity interviews included: Run DMC, Metallica, Kasey Khane and others.
Global Customer Acquisition and Multi-ChannelAmerican ApparelGrew the American Apparel email database over 100%.Implemented global in-store acquisition tools to gather information and performtracking.Grew social profile “followers” through fresh relevant content and exclusive VIPoffers. Facebook grew from 150k to over 500k.Vespa RetailContributed to expansion of U.S. retail presence with the opening of several newdealer franchises.Exceeded goals of product sell-in and increased sell-through via increased demandgeneration brought on by roll out of national brand campaign and updated dealermarketing materials.
LeadershipI have hired and lead several top caliber agencies and retained top quality talent toachieve results and develop ground breaking work. Such renowned agencies includeGrey, Team One, Juxt Interactive, DNA StudioI enjoy collaborating with cross functional stake holders and surrounding myself withsmart functional experts, gathering inputs and then boldly leading with actionabledecisions.I consider myself a thought leader who is creative and innovative and continuallyseeking to grow by immersing myself in new knowledge tools and learning from otherthought leaders. I don’t consider myself at all constrained by “traditional” thinking andapproaches. I have been invited to share this thought leadership and speak publicly aswell as write articles.I have several experiences working with creative founders actively involved in thebusiness such as American Apparel, Boost Mobile and Meguiar’s.EndorsementBest boss Ive ever had, John not only listens, hes very open and considers new optionsand decisions with the even hand of Solomon. It was a pleasure working with him forover a year at American Apparel. I like John.”Lisa Kim, Web Community Analyst, American Apparel reported to John at AmericanApparel.
Market SpecializationInfluencers and TastemakersAggressively grew direct sales revenue amongst discriminating marketsnavigating the cynical clientele to reach them with effective messaging inthe appropriate touch points and venues. Worked with taste-makingbrands: American Apparel, Boost Mobile, Vespa Motorscooters, Volcom.Entrepreneur & Start-UpsConceived, launched and operated acclaimed and first of it’s kindpurveyor of high quality art and architecture books, stationary, paperproducts and other curated merchandise in Orange County, CA.Launched digital marketing agency acquiring nearly a dozen new clientsand becoming profitable in the first year.Digital, Social, E-CommerceGrew American Apparel and rolled out 3 new global markets.Early social pioneer with blog content development and custom socialprofile set up, updates, active listening and reputation management.
Award Winning Integrated Campaign In-store costume builder online contest page mobile app email
Social Contest – American ApparelOverviewThe Halloween season is a surprisingly active for American Apparel, as many of their basic apparel items canbe combined to create unique costumes. The goal was to develop a campaign that showcased some of thecostume possibilities using American Apparel items and encourage customers to participate in makingand buying their own costumes, in hopes of increasing seasonal sales.Strategy• Create a costume builder allowing online customers to be inspired by putting together outfits.• Encourage user generated content through posting of costume photos and voting.Successes• Increased online store visits by over 100% (year over year) and over 40% from the previous month.• Received 1,000 costume photos during a two-week period• Increased average daily sales 15% during contest