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John Ernst Corporation - Ecommerce

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John Ernst Corporation eCommerce portfolio

John Ernst Corporation eCommerce portfolio

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John Ernst Corporation - Ecommerce John Ernst Corporation - Ecommerce Presentation Transcript

    • Click on Full Screen for better readability
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  • eCommerce Portfolio Brief Overview and Samples
  • eCommerce
    • Selling on today’s Internet requires business savvy and clarity of how your business will define success
    • Converting visitors into buyers is the name of the game
    • Understanding the audience that will buy your product and then speaking to that audience is critical
    • Planning for scalability and growth to avoid costly rebuilds will be important for long-term success
  • Value…
    • Value has to be real as much as perceived to convert first time buyers (visitors) into repeat buyers
    • Ongoing value that generates return visits is critical for sustainability and growth
    • Creating something beyond the trendy flavor of the day is a collaborative effort between your business and your technology/marketing partner
  • eComm Engage & Convert
    • Drive deep engagement through well defined programs
    • Use Cross-sell / Up-sell communication
    • Offer membership promotions, benefits and other offers
    • Create widget based technology into social media environments
    • Offer tools that buyers can use to indicate, boast and share their participation in your business
    • Include controls that make your area easy to use, navigate and find things in your site
    • Measure activity and plan adjustments
  • Common Traps
    • Expecting that your target audience will understand what you understand about your business
    • Thinking that Widgets, Gizmos, Gadgets will generate traffic and sales
    • Assuming that the job is complete once the software is developed
    • Creating awareness is done virally and can be obtained with little effort or cost
    • Just because you build it does not mean that they will come
    • We find that building an eCommerce site is not about what technology you are using but rather how are you using technology
    • www.expressume.com
    • Re-skin existing application and give it a new look
      • Improve the hiring process for hiring managers
      • Help Candidates get recognized sooner
    • Used innovative technology to solve common problems in existing business process for this market.
      • Created active professional profile with time controlled tracking
      • Repository for candidate references to submit video, audio or text testimonials
      • Live video conferencing tools
    • Developed new company name, brand and product for this business
    • Client since 2007
    • This product is now an Enterprise Solution for future 500 companies
    Expressume
  • White Sage Media
    • www.whitesagemedia.com
    • Company had a vision for selling self improvement products online.
      • Video downloads
      • Audio downloads
      • eBooks
    • Provide “preview” feature for all types of products
    • Build a platform that can list digital products for purchase and then transfer to a personal online library.
    • Synchronize purchased products in the online library with iTunes and iPods
    • Affiliate program for experts with sales tracking and commission reporting
    • Promotional email launch and more
    • Client since 2007
    • www.wsmclient.com (demo link)
    • Seminar company wanted a social network for alumni
      • Networking tools for members such as email, instant messenger with live video and audio, photo gallery, dating, business and custom-made collaboration tools (mastermind)
    • Designed and innovated tools for members, singles and business areas.
    • Implemented and managed email platform
    • Consulted and participated in prelaunch registrations and education for early adopters
      • Created several HTML email promotional elements
      • Implemented email auto responders for new registrations
    • Client since 2004
    PSI Seminars
    • www.annkoenig.com
    • Product Innovation
      • eArticles (new)
      • Audio (instructional)
      • Video (instructional)
      • Retail
    • Affiliate Program
      • Share revenue with other retailers and consultants
    • Auto Ship
      • Convenience to customers
      • Tools that build residual revenue
    • Brand Identity
    • Client since 2004
    Ann Koenig Skincare
  • Venture Port
    • beta.ventureport.org
    • Entrepreneur Social Network
      • Bring highly relevant resources to a specific audience
      • Offer forums, blogs, events postings, profiles as collaborative tools
    • Consultation on architecture, social tools, go to market strategies and tactics
    • Design, layout to match color and branding of already in use identity elements
    • Client since 2006
  • Symposium Books
    • Company has wholesale and retail businesses in books
      • Build a retail system that can list, sell and drop ship non-inventory books
      • Build a wholesale system that has bulk purchasing tools for retailers making buying quick and easy
      • Each system has an order and inventory management dashboard that gives administrators full control.
    • Consult and innovate to develop symposium widget that would drive viral traffic
    • Client since 2006
  • For Sale By Owner Avenue
    • www.fsboavenue.com
    • Business owners wanted an online marketing tool for mortgage business
      • Build a listing tool for home sellers to list their homes for free
      • Use online property to cross sell mortgage products
    • System allows home sellers to create multiple listings, upload pictures, set status, pricing and more
    • Buyers will be notified when homes that meet their search criteria are listed as new via email.
    • Mortgage agents and brokers are able to advertise and promote system by being listed agent when referring home sellers to system.
    • 1 year project
  • 4 Steps 2
    • www.4steps2.com
    • Business is a consulting business and wanted to sell digital ebooks, audio and webinar products online.
    • Innovate on how to sell and manage digital inventory.
    • Build a system that automatically delivers digital product to buyers with tight fraud protection.
    • Customized and integrated shopping cart system to meet the objectives of the business and types of products the business has to sell.
    • Developed stronger elements for brand identity and clearer messaging of overall business
    • 1 year project
  • JECorp Services
    • Strategic Planning
    • Architecture and Engineering
    • Programming, Design and Implementation
    • Innovation, Ideation in the use of Technology
    • Communication, messaging and bring to market strategies
    • Brand identity, strategies and tactics consultation