<ul><li>Click on Full Screen for better readability </li></ul><ul><li>Use the play button for auto-playback and audio </li...
eCommerce Portfolio Brief Overview and Samples
eCommerce <ul><li>Selling on today’s Internet requires business savvy and clarity of how your business will define success...
Value… <ul><li>Value has to be real as much as perceived to convert first time buyers (visitors) into repeat buyers </li><...
eComm Engage & Convert <ul><li>Drive deep engagement through well defined programs </li></ul><ul><li>Use Cross-sell / Up-s...
Common Traps <ul><li>Expecting that your target audience will understand what you understand about your business </li></ul...
<ul><li>www.expressume.com   </li></ul><ul><li>Re-skin existing application and give it a new look </li></ul><ul><ul><li>I...
White Sage Media <ul><li>www.whitesagemedia.com   </li></ul><ul><li>Company had a vision for selling self improvement prod...
<ul><li>www.wsmclient.com  (demo link) </li></ul><ul><li>Seminar company wanted a social network for alumni </li></ul><ul>...
<ul><li>www.annkoenig.com   </li></ul><ul><li>Product Innovation </li></ul><ul><ul><li>eArticles (new) </li></ul></ul><ul>...
Venture Port <ul><li>beta.ventureport.org   </li></ul><ul><li>Entrepreneur Social Network </li></ul><ul><ul><li>Bring high...
Symposium  Books <ul><li>Company has wholesale and retail businesses in books </li></ul><ul><ul><li>Build a retail system ...
For Sale By Owner Avenue <ul><li>www.fsboavenue.com </li></ul><ul><li>Business owners wanted an online marketing tool for ...
4 Steps 2  <ul><li>www.4steps2.com </li></ul><ul><li>Business is a consulting business and wanted to sell digital ebooks, ...
JECorp Services <ul><li>Strategic Planning </li></ul><ul><li>Architecture and Engineering </li></ul><ul><li>Programming, D...
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John Ernst Corporation - Ecommerce

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John Ernst Corporation eCommerce portfolio

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John Ernst Corporation - Ecommerce

  1. 1. <ul><li>Click on Full Screen for better readability </li></ul><ul><li>Use the play button for auto-playback and audio </li></ul><ul><li>Use forward buttons to advance manually </li></ul>
  2. 2. eCommerce Portfolio Brief Overview and Samples
  3. 3. eCommerce <ul><li>Selling on today’s Internet requires business savvy and clarity of how your business will define success </li></ul><ul><li>Converting visitors into buyers is the name of the game </li></ul><ul><li>Understanding the audience that will buy your product and then speaking to that audience is critical </li></ul><ul><li>Planning for scalability and growth to avoid costly rebuilds will be important for long-term success </li></ul>
  4. 4. Value… <ul><li>Value has to be real as much as perceived to convert first time buyers (visitors) into repeat buyers </li></ul><ul><li>Ongoing value that generates return visits is critical for sustainability and growth </li></ul><ul><li>Creating something beyond the trendy flavor of the day is a collaborative effort between your business and your technology/marketing partner </li></ul>
  5. 5. eComm Engage & Convert <ul><li>Drive deep engagement through well defined programs </li></ul><ul><li>Use Cross-sell / Up-sell communication </li></ul><ul><li>Offer membership promotions, benefits and other offers </li></ul><ul><li>Create widget based technology into social media environments </li></ul><ul><li>Offer tools that buyers can use to indicate, boast and share their participation in your business </li></ul><ul><li>Include controls that make your area easy to use, navigate and find things in your site </li></ul><ul><li>Measure activity and plan adjustments </li></ul>
  6. 6. Common Traps <ul><li>Expecting that your target audience will understand what you understand about your business </li></ul><ul><li>Thinking that Widgets, Gizmos, Gadgets will generate traffic and sales </li></ul><ul><li>Assuming that the job is complete once the software is developed </li></ul><ul><li>Creating awareness is done virally and can be obtained with little effort or cost </li></ul><ul><li>Just because you build it does not mean that they will come </li></ul><ul><li>We find that building an eCommerce site is not about what technology you are using but rather how are you using technology </li></ul>
  7. 7. <ul><li>www.expressume.com </li></ul><ul><li>Re-skin existing application and give it a new look </li></ul><ul><ul><li>Improve the hiring process for hiring managers </li></ul></ul><ul><ul><li>Help Candidates get recognized sooner </li></ul></ul><ul><li>Used innovative technology to solve common problems in existing business process for this market. </li></ul><ul><ul><li>Created active professional profile with time controlled tracking </li></ul></ul><ul><ul><li>Repository for candidate references to submit video, audio or text testimonials </li></ul></ul><ul><ul><li>Live video conferencing tools </li></ul></ul><ul><li>Developed new company name, brand and product for this business </li></ul><ul><li>Client since 2007 </li></ul><ul><li>This product is now an Enterprise Solution for future 500 companies </li></ul>Expressume
  8. 8. White Sage Media <ul><li>www.whitesagemedia.com </li></ul><ul><li>Company had a vision for selling self improvement products online. </li></ul><ul><ul><li>Video downloads </li></ul></ul><ul><ul><li>Audio downloads </li></ul></ul><ul><ul><li>eBooks </li></ul></ul><ul><li>Provide “preview” feature for all types of products </li></ul><ul><li>Build a platform that can list digital products for purchase and then transfer to a personal online library. </li></ul><ul><li>Synchronize purchased products in the online library with iTunes and iPods </li></ul><ul><li>Affiliate program for experts with sales tracking and commission reporting </li></ul><ul><li>Promotional email launch and more </li></ul><ul><li>Client since 2007 </li></ul>
  9. 9. <ul><li>www.wsmclient.com (demo link) </li></ul><ul><li>Seminar company wanted a social network for alumni </li></ul><ul><ul><li>Networking tools for members such as email, instant messenger with live video and audio, photo gallery, dating, business and custom-made collaboration tools (mastermind) </li></ul></ul><ul><li>Designed and innovated tools for members, singles and business areas. </li></ul><ul><li>Implemented and managed email platform </li></ul><ul><li>Consulted and participated in prelaunch registrations and education for early adopters </li></ul><ul><ul><li>Created several HTML email promotional elements </li></ul></ul><ul><ul><li>Implemented email auto responders for new registrations </li></ul></ul><ul><li>Client since 2004 </li></ul>PSI Seminars
  10. 10. <ul><li>www.annkoenig.com </li></ul><ul><li>Product Innovation </li></ul><ul><ul><li>eArticles (new) </li></ul></ul><ul><ul><li>Audio (instructional) </li></ul></ul><ul><ul><li>Video (instructional) </li></ul></ul><ul><ul><li>Retail </li></ul></ul><ul><li>Affiliate Program </li></ul><ul><ul><li>Share revenue with other retailers and consultants </li></ul></ul><ul><li>Auto Ship </li></ul><ul><ul><li>Convenience to customers </li></ul></ul><ul><ul><li>Tools that build residual revenue </li></ul></ul><ul><li>Brand Identity </li></ul><ul><li>Client since 2004 </li></ul>Ann Koenig Skincare
  11. 11. Venture Port <ul><li>beta.ventureport.org </li></ul><ul><li>Entrepreneur Social Network </li></ul><ul><ul><li>Bring highly relevant resources to a specific audience </li></ul></ul><ul><ul><li>Offer forums, blogs, events postings, profiles as collaborative tools </li></ul></ul><ul><li>Consultation on architecture, social tools, go to market strategies and tactics </li></ul><ul><li>Design, layout to match color and branding of already in use identity elements </li></ul><ul><li>Client since 2006 </li></ul>
  12. 12. Symposium Books <ul><li>Company has wholesale and retail businesses in books </li></ul><ul><ul><li>Build a retail system that can list, sell and drop ship non-inventory books </li></ul></ul><ul><ul><li>Build a wholesale system that has bulk purchasing tools for retailers making buying quick and easy </li></ul></ul><ul><ul><li>Each system has an order and inventory management dashboard that gives administrators full control. </li></ul></ul><ul><li>Consult and innovate to develop symposium widget that would drive viral traffic </li></ul><ul><li>Client since 2006 </li></ul>
  13. 13. For Sale By Owner Avenue <ul><li>www.fsboavenue.com </li></ul><ul><li>Business owners wanted an online marketing tool for mortgage business </li></ul><ul><ul><li>Build a listing tool for home sellers to list their homes for free </li></ul></ul><ul><ul><li>Use online property to cross sell mortgage products </li></ul></ul><ul><li>System allows home sellers to create multiple listings, upload pictures, set status, pricing and more </li></ul><ul><li>Buyers will be notified when homes that meet their search criteria are listed as new via email. </li></ul><ul><li>Mortgage agents and brokers are able to advertise and promote system by being listed agent when referring home sellers to system. </li></ul><ul><li>1 year project </li></ul>
  14. 14. 4 Steps 2 <ul><li>www.4steps2.com </li></ul><ul><li>Business is a consulting business and wanted to sell digital ebooks, audio and webinar products online. </li></ul><ul><li>Innovate on how to sell and manage digital inventory. </li></ul><ul><li>Build a system that automatically delivers digital product to buyers with tight fraud protection. </li></ul><ul><li>Customized and integrated shopping cart system to meet the objectives of the business and types of products the business has to sell. </li></ul><ul><li>Developed stronger elements for brand identity and clearer messaging of overall business </li></ul><ul><li>1 year project </li></ul>
  15. 15. JECorp Services <ul><li>Strategic Planning </li></ul><ul><li>Architecture and Engineering </li></ul><ul><li>Programming, Design and Implementation </li></ul><ul><li>Innovation, Ideation in the use of Technology </li></ul><ul><li>Communication, messaging and bring to market strategies </li></ul><ul><li>Brand identity, strategies and tactics consultation </li></ul>

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