OMG - My Pancreas Just Texted

OMG –My PancreasJust TextedJohn PettengillKjell ReigstadLibby Groettum OMG – Your Pancreas Just Texted / Page 1

Hi, I’m JohnPhoto by Chris Acuna OMG – Your Pancreas Just Texted / Page 2

and I am not a doctorPhoto by flickr user trp0 OMG – Your Pancreas Just Texted / Page 3

I am not a hospital administratorPhoto by Dan McCullum OMG – Your Pancreas Just Texted / Page 4

I have never even seen an episode of Grey’s AnatomyPhoto by ABC & The Walt Disney Company OMG – Your Pancreas Just Texted / Page 5

but I am a diabeticPhoto by Sriram Bala OMG – Your Pancreas Just Texted / Page 6

but I am a diabetic along with 25.8 million other people in the U.S.Photo by Sriram Bala OMG – Your Pancreas Just Texted / Page 7

there are 2 types of diabetes type 1 diabetes requires injected medicationPhoto by Sriram Bala OMG – Your Pancreas Just Texted / Page 8

type 2 diabetes can be managed without medication most diabetics are type 2Photo by Sriram Bala OMG – Your Pancreas Just Texted / Page 9

I don’t want to make a big deal outta this...Photo by Pete Prodoehl OMG – Your Pancreas Just Texted / Page 10

I don’t want to make a big deal outta this... but we’re kinda expertsPhoto by Pete Prodoehl OMG – Your Pancreas Just Texted / Page 11

take this for examplePhoto by Ruben Swieringa OMG – Your Pancreas Just Texted / Page 12

you see this salad meatloaf potatoes breadPhoto by Ruben Swieringa OMG – Your Pancreas Just Texted / Page 13

we see this 8 carbs 15 carbs 45 carbs 25 carbsPhoto by Ruben Swieringa OMG – Your Pancreas Just Texted / Page 14

and this 8 carbs low glycemic index 15 carbs medium glycemic index 45 carbs 25 carbs high glycemic index high glycemic indexPhoto by Ruben Swieringa OMG – Your Pancreas Just Texted / Page 15

you see dinner salad meatloaf potatoes breadPhoto by Ruben Swieringa OMG – Your Pancreas Just Texted / Page 16

we see disease 8 carbs low glycemic index 15 carbs medium glycemic index 45 carbs 25 carbs high glycemic index high glycemic indexPhoto by Ruben Swieringa OMG – Your Pancreas Just Texted / Page 17

we understand how blood sugar should vary over a dayPhoto by flickr user MissTessmacher OMG – Your Pancreas Just Texted / Page 18

and we know why lab values like an A1c are importantPhoto by Lynn Schnitzer OMG – Your Pancreas Just Texted / Page 19

so we’re not doctorsPhoto by Pete Prodoehl OMG – Your Pancreas Just Texted / Page 20

so we’re not doctors but we’re kinda expertsPhoto by Pete Prodoehl OMG – Your Pancreas Just Texted / Page 21

some of us are bigger experts than othersPhoto by Jonny Wikins OMG – Your Pancreas Just Texted / Page 22

67% of diabetics in the US aren’t managing their blood sugars Source : Adults in the US above A1C goal of 6.5%, “State of Diabetes in America.” AACE, 2005Photo by Joe Shlabotnik OMG – Your Pancreas Just Texted / Page 23

that leads to a shorter life and unpleasant complicationsPhoto by Joe Shlabotnik OMG – Your Pancreas Just Texted / Page 24

we could blame it on themPhoto by Jonny Wikins OMG – Your Pancreas Just Texted / Page 25

we could blame it on them we could say they’re lazy or aren’t tryingPhoto by Jonny Wikins OMG – Your Pancreas Just Texted / Page 26

we could blame it on all 17 million who are having problemsPhoto by Jonny Wikins OMG – Your Pancreas Just Texted / Page 27

but that’s too many people having problemsPhoto by Joe Shlabotnik OMG – Your Pancreas Just Texted / Page 28

but that’s too many people having problems something is wrongPhoto by Joe Shlabotnik OMG – Your Pancreas Just Texted / Page 29

this is Don Norman he wrote The Design of Everyday ThingsPhoto by Peter Belanger OMG – Your Pancreas Just Texted / Page 30

“When people have trouble with something, it isn’t their fault—it’s the fault of the design.” Donald A. NormanPhoto by Peter Belanger OMG – Your Pancreas Just Texted / Page 31

the system has a problem and it’s time to fix itPhoto by Joe Shlabotnik OMG – Your Pancreas Just Texted / Page 32

133 million adults in the US have at least one chronic disease Source : Centers for Disease Control and Prevention. Chronic Disease Overview page. Available at: http://www.cdc.gov/nccdphp/overview.htm. Accessed January 10, 2011Photo by Joe Shlabotnik OMG – Your Pancreas Just Texted / Page 33

each year chronic disease costs the U.S. 1.3 billion Source : “The Economic Burden of Chronic Disease on The United States.” Milken Institute, October 2007.Photo by David Beyer OMG – Your Pancreas Just Texted / Page 34

and each year chronic disease is responsible for 7 out of 10 deaths Source : Kung HC, Hoyert DL, Xu JQ, Murphy SL. Deaths: Final Data for 2005. National Vital Statistics Reports, 2008. http://www.cdc.gov/nchs/data/nvsr/nvsr56/nvsr56_10.pdfPhoto by D Sharon Pruitt OMG – Your Pancreas Just Texted / Page 35

can technology help us manage chronic disease?Photo by Jay Reed OMG – Your Pancreas Just Texted / Page 36

can technology help us manage chronic disease? something has toPhoto by Jay Reed OMG – Your Pancreas Just Texted / Page 37

1/the problem2/how to fix it3/an example4/the wrap up OMG – Your Pancreas Just Texted / Page 38

doctors like to talk about thisPhoto by Kevin Walsh OMG – Your Pancreas Just Texted / Page 39

about how thisPhoto by Abhishek Jacob OMG – Your Pancreas Just Texted / Page 40

is affected by thatPhoto by Aki Hanninen OMG – Your Pancreas Just Texted / Page 41

in 21 minute segments we talk about our health Source : “Primary Care Visit Duration and Quality.” Archives of Internal Medicine. 2009;169(20):1866-1872.Photo by Judy Baxter OMG – Your Pancreas Just Texted / Page 42

but the rest of the time we’re on our ownPhoto by flickr user Susan NYC OMG – Your Pancreas Just Texted / Page 43

choosing whether or not to order a sugary drinkPhoto by Phil Gyford OMG – Your Pancreas Just Texted / Page 44

or eat any of the bread served with dinnerPhoto by Alan Chan OMG – Your Pancreas Just Texted / Page 45

doctors aren’t there for any of thatPhoto by flickr user larique OMG – Your Pancreas Just Texted / Page 46

i’m not saying that doctors aren’t importantPhoto by flickr user larique OMG – Your Pancreas Just Texted / Page 47

doctors fill a vital role, they diagnose and prescribePhoto by Tulane Publications OMG – Your Pancreas Just Texted / Page 48

doctors fill a vital role, they diagnose and prescribe but that isn’t enoughPhoto by Tulane Publications OMG – Your Pancreas Just Texted / Page 49

patients aren’t happy, and aren’t doing wellPhoto by Jonny Wikins OMG – Your Pancreas Just Texted / Page 50

patients aren’t happy, and aren’t doing well remember the 67% that’s having troublePhoto by Jonny Wikins OMG – Your Pancreas Just Texted / Page 51

31% of diabetic 45 – 54 year olds in the US are dissatisfied with their medication regimen Source : Satisfaction with medication regimen, “Diabetics: Attitudes and Behaviors – US.” Mintel, May 2010. Base : Internet users aged 18+ who have diabetes by gender and age. .Photo by flickr user webgrl OMG – Your Pancreas Just Texted / Page 52

57% of diabetic 45 – 54 year olds in the US are dissatisfied with their diet or eating plan Source : Satisfaction with diet/eating plan, “Diabetics: Attitudes and Behaviors – US.” Mintel, May 2010. Base : Internet users aged 18+ who have diabetes by gender and age. .Photo by Wally Hartshorn OMG – Your Pancreas Just Texted / Page 53

64% of diabetic 45 – 54 year olds in the US are dissatisfied with their exercise schedule Source : Satisfaction with exercise schedule, “Diabetics: Attitudes and Behaviors – US.” Mintel, May 2010. Base : Internet users aged 18+ who have diabetes by gender and age.Photo by flickr user yuan2003 OMG – Your Pancreas Just Texted / Page 54

57% 64% 31%Photo by Till Westermayer OMG – Your Pancreas Just Texted / Page 55

it’s the two things doctors can’t write prescriptions for... that patients are having problems withPhoto by Chris Riebschlager OMG – Your Pancreas Just Texted / Page 56

turns out that saying “Eat better and exercise” isn’t workingPhoto by Tulane Publications OMG – Your Pancreas Just Texted / Page 57

and I don’t think we ever thought it wouldPhoto by Tulane Publications OMG – Your Pancreas Just Texted / Page 58

but it’s those 2 things that are most effective preventing diabetesPhoto by Chris Riebschlager OMG – Your Pancreas Just Texted / Page 59

58% reduction for those using diet & exercise diet and exercise reduce the chance of developing type 2 Source : DPP, February 2002. Base : Overweight adults with impaired glucose tolerance.Photo by flickr user webgrl OMG – Your Pancreas Just Texted / Page 60

58% reduction for those using diet & exercise diet and exercise reduce the chance of developing type 2 Source : DPP, February 2002. Base : Overweight adults with impaired glucose tolerance. 31% reduction for those taking medicationPhoto by flickr user webgrl OMG – Your Pancreas Just Texted / Page 61

the system isn’t supporting those lifestyle changesPhoto by Seattle Municipal Archives OMG – Your Pancreas Just Texted / Page 62

patients need to be educatedPhoto by Ruth Rogers OMG – Your Pancreas Just Texted / Page 63

doctors have tried a few different thingsPhoto by Tulane Publications OMG – Your Pancreas Just Texted / Page 64

1/5 physicians use group visits to educate their patients Source : “Expectations Outpace Reality: Physicians’ use of care management tools for patients with chronic conditions.” Center for Studying Health System Change, December 2009.Photo by Andrew Forgrave OMG – Your Pancreas Just Texted / Page 65

1/2 physicians use nonphysician educators Source : “Expectations Outpace Reality: Physicians’ use of care management tools for patients with chronic conditions.” Center for Studying Health System Change, December 2009.Photo by flickr user CarynNL OMG – Your Pancreas Just Texted / Page 66

3/4 physicians hand out pamphlets Source : “Expectations Outpace Reality: Physicians’ use of care management tools for patients with chronic conditions.” Center for Studying Health System Change, December 2009.Photo by Justin O’Neill OMG – Your Pancreas Just Texted / Page 67

3/4 physicians hand out pamphlets Source : “Expectations Outpace Reality: Physicians’ use of care management tools for patients with chronic conditions.” Center for Studying Health System Change, December 2009. patients do not need pamphletsPhoto by Justin O’Neill OMG – Your Pancreas Just Texted / Page 68

patients need something motivating and personablePhoto by Pewari Naan OMG – Your Pancreas Just Texted / Page 69

they need something easy to expand to people everywherePhoto by Tim Moreillon OMG – Your Pancreas Just Texted / Page 70

patients need each otherPhoto by flickr user Sheryl’s Boys OMG – Your Pancreas Just Texted / Page 71

okay, so web 2.0 to save the dayPhoto by Hans Põldoja OMG – Your Pancreas Just Texted / Page 73

okay, so web 2.0 to save the day againPhoto by Hans Põldoja OMG – Your Pancreas Just Texted / Page 74

Photo by B Zedan OMG – Your Pancreas Just Texted / Page 75

it’s not much of a stretch for these patientsPhoto by Paul Downey OMG – Your Pancreas Just Texted / Page 76

83% of internet users with a chronic disease have looked online for health information Source : Health Information is a Popular Pursuit Online, “Health Topics.” Pew Internet, February 2011. Base : U.S. internet users aged 18+Photo by Paul Downey OMG – Your Pancreas Just Texted / Page 77

57% of e-patients with a chronic disease are looking at user- generated health information Source : Use of Internet to gather Health Information, “Chronic Disease and the Internet.” Pew Internet, March 2010. Base : U.S. internet users aged 18+Photo by Paul Downey OMG – Your Pancreas Just Texted / Page 78

there are some pretty inspiring examplesPhoto by Paul Downey OMG – Your Pancreas Just Texted / Page 79

people are sharing informationhttp://en.wheelmap.org/ OMG – Your Pancreas Just Texted / Page 80

http://en.wheelmap.org/ OMG – Your Pancreas Just Texted / Page 81

and making it available everywhereWheelmap iPhone App OMG – Your Pancreas Just Texted / Page 82

Wheelmap iPhone App OMG – Your Pancreas Just Texted / Page 83

they’re also comparing resultshttp://curetogether.com/migraine/causes/ OMG – Your Pancreas Just Texted / Page 84

http://curetogether.com/migraine/causes/ OMG – Your Pancreas Just Texted / Page 85

there are a lot of tools for diabetics tooPhoto by Jeff Vogt OMG – Your Pancreas Just Texted / Page 86

most of them seem to focus on charts and graphsiPhone Apps : Diabetes Diary, Blood Sugar Diabetes Control OMG – Your Pancreas Just Texted / Page 87

testing blood sugar and monitoring food intake is importantiPhone Apps : Diabetes Manager, BGluMon OMG – Your Pancreas Just Texted / Page 88

but the charts and graphs we end up with aren’tiPhone Apps : Diabetes Plus, Easy Diabetes OMG – Your Pancreas Just Texted / Page 89

patients end up focusing on numbersiPhone Apps : Vree For Diabetes, UTS Diabetes OMG – Your Pancreas Just Texted / Page 90

and not on the behaviors that create those numbersiPhone Apps : Bant, Glucose Charter OMG – Your Pancreas Just Texted / Page 91

these siloed tools are missing an even bigger pointiPhone Apps : Diamedic, Glucose Buddy OMG – Your Pancreas Just Texted / Page 92

Photo by Steven Yeh OMG – Your Pancreas Just Texted / Page 93

Photo by Marieke Kuijjer OMG – Your Pancreas Just Texted / Page 94

you get the ideaPhoto by flickr user BenSpark OMG – Your Pancreas Just Texted / Page 95

they’re missing other peoplePhoto by flickr user Sheryl’s Boys OMG – Your Pancreas Just Texted / Page 96

being surrounded by a culture of self-care is the best way to changePhoto by flickr user Sheryl’s Boys OMG – Your Pancreas Just Texted / Page 97

that’s what makes Weight Watchers workPhoto by Brian Rutledge OMG – Your Pancreas Just Texted / Page 98

and Alcoholics AnonymousPhoto by Marius Watz OMG – Your Pancreas Just Texted / Page 99

these programs don’t just work, they work better Source : “Weight loss with self-help compared with a structured commercial program: a randomized trial.” New York Obesity Research Center, 2003. http://www.ncbi.nlm.nih.gov/pubmed/12684357Photo by flickr user SuperFantastic OMG – Your Pancreas Just Texted / Page 100

it’s hard to reinvent your life and habitsPhoto by Jonny Wikins OMG – Your Pancreas Just Texted / Page 101

it’s hard to reinvent your life and habits especially when it feels like no one else isPhoto by Jonny Wikins OMG – Your Pancreas Just Texted / Page 102

having supporters doesn’t just make change easierPhoto by flickr user SuperFantastic OMG – Your Pancreas Just Texted / Page 103

50% lower chance to have another heart attack if you have close friends *Proven only for the year after first heart attack Source : “Heart attack survivors half as likely to suffer further attacks if they have love and friends.” Medical News Today, April 2004. http://www.medicalnewstoday.com/articles/7280.php Base : Adults who had a heart attack within a year of the studyPhoto by flickr user SuperFantastic OMG – Your Pancreas Just Texted / Page 104

diabetics have tried to form their own communitiesPhoto by flickr user Sheryl’s Boys OMG – Your Pancreas Just Texted / Page 105

on places like twitterhttp://twitter.com/#search?q=%23bgnow OMG – Your Pancreas Just Texted / Page 106

http://twitter.com/#search?q=%23bgnow OMG – Your Pancreas Just Texted / Page 107

and on forumshttp://juvenation.org/forums/TopicsActive.aspx OMG – Your Pancreas Just Texted / Page 108

http://juvenation.org/forums/TopicsActive.aspx OMG – Your Pancreas Just Texted / Page 109

http://www.tudiabetes.org/forum/category/listByTitle OMG – Your Pancreas Just Texted / Page 110

patients are validating each otherhttp://www.tudiabetes.org/forum/category/listByTitle OMG – Your Pancreas Just Texted / Page 111

user forums also have a lot of helpful infohttp://www.tudiabetes.org/forum/category/listByTitle OMG – Your Pancreas Just Texted / Page 112

it’s where you learn what to do about thisPhoto by Emilie Hardman OMG – Your Pancreas Just Texted / Page 113

and how to find room for a glucose tester on thatPhoto by flickr user mayhem OMG – Your Pancreas Just Texted / Page 114

but it’s a little bit like the wild wild westhttp://www.tudiabetes.org/forum/category/listByTitle OMG – Your Pancreas Just Texted / Page 115

patients have to sift through to find meaningful contenthttp://www.tudiabetes.org/forum/category/listByTitle OMG – Your Pancreas Just Texted / Page 116

http://www.tudiabetes.org/forum/category/listByTitle OMG – Your Pancreas Just Texted / Page 117

8% of internet users with a chronic disease participate in online support groups or forums Source : Use of Online Support Groups, “Chronic Disease and the Internet.” Pew Internet, March 2010. Base : U.S. internet users aged 18+http://www.tudiabetes.org/forum/category/listByTitle OMG – Your Pancreas Just Texted / Page 118

8% of internet users with a chronic disease participate in online support groups or forums Source : Use of Online Support Groups, “Chronic Disease and the Internet.” Pew Internet, March 2010. Base : U.S. internet users aged 18+ we can do better than thathttp://www.tudiabetes.org/forum/category/listByTitle OMG – Your Pancreas Just Texted / Page 119

we need to remake the tools that manage diabetesPhoto by Jeff Vogt OMG – Your Pancreas Just Texted / Page 120

if diabetes is being managed wellPhoto by Lynn Schnitzer OMG – Your Pancreas Just Texted / Page 122

if diabetes is being managed well it needs to be managed all day longPhoto by Lynn Schnitzer OMG – Your Pancreas Just Texted / Page 123

it also has to be managed foreverPhoto by Lynn Schnitzer OMG – Your Pancreas Just Texted / Page 124

well, as many of you know, forever is a long timePhoto by Diane Hammond OMG – Your Pancreas Just Texted / Page 125

95% of blogs have been abandoned Source : http://www.nytimes.com/2009/06/07/fashion/07blogs.htmlhttp://pasta.blogspot.com/ OMG – Your Pancreas Just Texted / Page 126

Source : http://www.nytimes.com/2009/06/07/fashion/07blogs.htmlhttp://pasta.blogspot.com/ OMG – Your Pancreas Just Texted / Page 127

65% of this audience has already broken their new years resolutionsPhoto by Amodiovalerio Verde OMG – Your Pancreas Just Texted / Page 128

65% of this audience has already broken their new years resolutions i made that one up but it sounds totally believablePhoto by Amodiovalerio Verde OMG – Your Pancreas Just Texted / Page 129

people have trouble managing foreverPhoto by flickr user abrinsky OMG – Your Pancreas Just Texted / Page 130

that’s why we have phrases like one day at a timePhoto by Rosa Say OMG – Your Pancreas Just Texted / Page 131

that’s why we have phrases like one day at a time again, like Weight Watchers or AAPhoto by Rosa Say OMG – Your Pancreas Just Texted / Page 132

and take it step by stepPhoto by ‘Step by Step’, Intro Credits of the Television Show OMG – Your Pancreas Just Texted / Page 133

management has to be broken into steps to workPhoto by flickr user dincsi OMG – Your Pancreas Just Texted / Page 134

some colleagues and I have made some first stepsPhoto by flickr user dincsi OMG – Your Pancreas Just Texted / Page 135

we realized three key thingsPhoto by flickr user dincsi OMG – Your Pancreas Just Texted / Page 136

we realized three key things patients are isolatedPhoto by flickr user dincsi OMG – Your Pancreas Just Texted / Page 137

we realized three key things patients are the current isolated solutions are clinicalPhoto by flickr user dincsi OMG – Your Pancreas Just Texted / Page 138

we realized three key things patients are the current forever is isolated solutions really hard are clinicalPhoto by flickr user dincsi OMG – Your Pancreas Just Texted / Page 139

we’ve created a concept that attempts to address these problems patients are the current forever is isolated solutions really hard are clinicalPhoto by flickr user dincsi OMG – Your Pancreas Just Texted / Page 140

your doctor can’t come with you, but your phone can create a “new normal” with a community invested in better self-careDesign by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 141

our categories are based upon the things that people already talk aboutDesign by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 142

you’re presented with faces, not with numbers focused on behavior moving forward, not looking backDesign by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 143

a micro-network, full of people in similar situationsDesign by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 144

commiseration is an important part of dealing with diabetes users prompted to share the situation behind the sugarsDesign by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 145

users can gather support to help them get back on trackDesign by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 146

achievable goals offer more rewards more frequentlyDesign by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 147

provides ideas and encourages snackingDesign by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 148

allows users to find the small changes that can fit in their lives now, today managing diabetes forever is too hard, managing it today we can doDesign by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 149

users are reminded that they’re never doing this alone updating is quickDesign by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 150

celebrate the small victories that lead to better management days aren’t open ended, a user can be “done”Design by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 151

the emotion is what motivates updates, but the data is still importantDesign by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 152

quickly compare a week’s blood sugar average with activityDesign by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 153

mini-goals ground conversations in what daily life is really likeDesign by Kjell Reigstad OMG – Your Pancreas Just Texted / Page 154

it’s just an idea, a stepPhoto by flickr user dincsi OMG – Your Pancreas Just Texted / Page 155

it’s just an idea, a step but that’s how you start difficult thingsPhoto by flickr user dincsi OMG – Your Pancreas Just Texted / Page 156

we mostly talked about type 2 diabetics todayPhoto by Adrian Black OMG – Your Pancreas Just Texted / Page 158

we mostly talked about type 2 diabetics today they need more tools, better toolsPhoto by Adrian Black OMG – Your Pancreas Just Texted / Page 159

but there are patients with heart disease tooPhoto by flickr user illicit_monkey OMG – Your Pancreas Just Texted / Page 160

but there are patients with heart disease too and Crohn’sPhoto by flickr user illicit_monkey and Bryan Costin OMG – Your Pancreas Just Texted / Page 161

but there are patients with heart disease too and Crohn’s and arthritisPhoto by flickr user illicit_monkey, Bryan Costin and Henry M. Diaz OMG – Your Pancreas Just Texted / Page 162

but there are patients with heart disease too and Crohn’s and arthritis and MSPhoto by flickr user illicit_monkey, Bryan Costin, Henry M. Diaz and flickr user theqspeaks OMG – Your Pancreas Just Texted / Page 163

45% of the U.S. population lives with at least one chronic disease Source : Center for Studying Health System Change, 2009.Photo by Joe Shlabotnik OMG – Your Pancreas Just Texted / Page 164

45% of the U.S. population lives with at least one chronic disease Source : Center for Studying Health System Change, 2009. nearly 1 in 2 peoplePhoto by Joe Shlabotnik OMG – Your Pancreas Just Texted / Page 165

we need to create new solutions, new toolsPhoto by Jeff Vogt OMG – Your Pancreas Just Texted / Page 166

the way things worked relied on appointment based carePhoto by flickr user Susan NYC OMG – Your Pancreas Just Texted / Page 167

but chronic diseases require a lot morePhoto by flickr user Susan NYC OMG – Your Pancreas Just Texted / Page 168

but chronic diseases require a lot more patients have to manage their disease every dayPhoto by flickr user Susan NYC OMG – Your Pancreas Just Texted / Page 169

so patients need a tool that is with them every dayPhoto by Farid Iqbal Ibrahim OMG – Your Pancreas Just Texted / Page 170

so patients need a tool that is with them every day every momentPhoto by Farid Iqbal Ibrahim OMG – Your Pancreas Just Texted / Page 171

mobile phones are already therePhoto by Wade Morgen OMG – Your Pancreas Just Texted / Page 172

mobile phones are already there and more people use them to go online each yearPhoto by Wade Morgen OMG – Your Pancreas Just Texted / Page 173

13% more are online with their phones than last year Source : Mobile Access 2010, “The use of non-voice data applications has grown significantly over the last year” Pew Internet, July 2010. Base : Cell Phone Owners http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspxPhoto by Joe Shlabotnik OMG – Your Pancreas Just Texted / Page 174

we could continue to deliver care three or four times a yearPhoto by flickr user Susan NYC OMG – Your Pancreas Just Texted / Page 175

or, we could offer it continuously and convenientlyPhoto by Wade Morgen OMG – Your Pancreas Just Texted / Page 176

let’s make mobile health solutions a priorityPhoto by flickr user Sheryl’s Boys OMG – Your Pancreas Just Texted / Page 177

problems The current model There is a clinical of care doesn’t emphasis on disease support patients and numbers, who must manage rather than on chronic disease daily. lifestyle and patients. Stigma or isolation forces patients to attempt behavioral changes on their own. OMG – Your Pancreas Just Texted / Page 178

fixes Add ontop of Facilitate the appointment based discussions patients care a continuous are already having. ‘soft touch’ using (Just make doing it mobile. easier.) Recording behavior Place the emphasis and medication is a on bite-sized, lot more interesting daily goals to help if it’s social, rooted maintain patient in emotion. engagement. OMG – Your Pancreas Just Texted / Page 179

Kjell Reigstad Libby Groettum Kim Cortese Michael Harper Bryan Hamilton Elliott Trice Katy ThorbahnPhoto by Jeramey Jannene OMG – Your Pancreas Just Texted / Page 180

OMG – My Pancreas Just Texted John Pettengill, Kjell Reigstad, Libby Groettum RazorfishPhoto by Ethan Lofton OMG – Your Pancreas Just Texted / Page 181

http://lanyrd.com	24
http://m.andric.us	2
http://paper.li	1
http://lanyrd.dev	1

OMG - My Pancreas Just Texted

by John Pettengill on Mar 12, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 28

Statistics

OMG - My Pancreas Just Texted — Presentation Transcript