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It's Time for a Moment of Truth - Getting Beyond the Status Quo of Customer Interactions

by John Merritt on Nov 27, 2011

  • 183K views

A key part of customer interaction relies on the most important and impacting part of any interaction, the moment of truth. Unlike traditional uses of the term, the moment of truth is a critical or dec...

A key part of customer interaction relies on the most important and impacting part of any interaction, the moment of truth. Unlike traditional uses of the term, the moment of truth is a critical or decisive time on which much depends; a crucial moment. This one moment, usually depicted by the experience the prospect or customer is expecting to get out of a product or service is the focus of this presentation.

Shifting from the traditional view of moment of truth, this deck focuses on how customer interactions are created from 2 key pieces to make customer experiences. Read how the 5 powerful elements and the two key pieces come together to form today's moment of truth for prospects and customers.

Looking for more information about moments of truth or customer engagement in general? Why don't you connect with me on twitter: @johnemerritt to keep up with the latest information and new presentations coming.

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customer service engage customer moment of truth customer experience customer service experience moment of engagement engagement strategies customer relationship customer engagement customer interactions customer marketing good-presentation example

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It’s Time for a Moment of Truth - Getting Beyond the Status Quo of Customer Interactions — Presentation Transcript