A key part of customer interaction relies on the most important and impacting part of any interaction, the moment of truth. Unlike traditional uses of the term, the moment of truth is a critical or decisive time on which much depends; a crucial moment. This one moment, usually depicted by the experience the prospect or customer is expecting to get out of a product or service is the focus of this presentation.
Shifting from the traditional view of moment of truth, this deck focuses on how customer interactions are created from 2 key pieces to make customer experiences. Read how the 5 powerful elements and the two key pieces come together to form today's moment of truth for prospects and customers.
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