Slide share for Dad 2.0

1. Tools and Strategies for Keyword
Research
By John Kinnear

2. Why keywords matter.
• People go to search engines to ask questions and find answers.
• You want people who find you through search to actually find what
they are looking for.

3. Four quick steps
• Identify themes in your piece
• Use tools to identify common keyword phrases and queries around
those themes
• Pick keywords that a) have the most traffic and b) best fit your piece
• Integrate those phrases into your piece without hurting the integrity
of the work.

4. Identify themes in your piece

5. Resources for picking keywords.
• Google autofill
• www.keywordtool.io
• www.soovle.com
• Google Keyword Planner

6. Pick Keywords
• What makes sense?
• What terminology are people using?
• What has traffic?

7. Places to put keywords.
• Title of your piece (H1)
• Subtitles (H2, H3, etc)
• Meta Description (What shows up in search)
• Title Tags (Shows up in tabs on browser.)

8. Let’s try one…
Who has a blog post they are thinking about writing?
Identify themes
Use Keyword tools