In the Loop

Slide 1: Trust & “In the Loop” John Wilson, Folio Partners “Backing Great Ideas with Money & Management”

Slide 2: Who am I Male, married, 2 kids,  38yrs Partner at Private Equity Firm  Career spent in capital markets  Harmonise tech & business  Passion is finding problems for solutions  www.greatapps.blogspot.com  john.wilson@foliopartners.com 

Slide 3: Agenda Trust  Online Services v the “Enterprise”  “In the Loop” 

Slide 4: Trust Who will you share your details with?  Who will you transact with?  Who will you trust your personal data to?  Whose recommendations do you believe?  Will you still love me tomorrow? 

Slide 5: Online services v the Enterprise

Slide 6: State of play for online services Online service for this purpose means  Delivered via the internet  By third party  Any solution or service  General acceptance it will be mainstream for business  and consumers at some point in the future BUT Online services have made limited impact in the  corporate world to date Main take-up has been SMEs and consumer  Some renegade take-up in corporates e.g. Salesforce 

Slide 7: Why have online services failed in the corporate market Fear  Reliability  Connectivity  Provider  Security  Accountability  Service provider  Decision maker [bleeding edge]  Control over service provider  Interoperability  “Lock in”  Awareness  Priority 

Slide 8: Opportunity Gartner blah blah blah …… Big opportunity  Benefits offered to the corporates  Financial  People, Licences, hardware, space  Service features & upgrades  Accessibility & Disaster Recovery  Access to specialists  Services can be niche [“Long Tail”!!] 

Slide 9: SO? “What” or “Who” will provide the  tipping point?

Slide 10: “In the Loop”

Slide 11: “In the Loop” Who do we trust  Family  Friends  Colleagues  “Brands” [companies & people]  Venture Capitalists  Recommendations from these people carry most  weight, to varying degrees of reliance

Slide 12: What is “In the Loop”? In the Loop exists as a concept and  aims to provides a mechanism to discover new things, passively recommended by those we trust It utilises collective intelligence to  identify commonalities amongst our “circle of trust”

Slide 13: “In the Loop” Me My “Circle of Trust”

Slide 14: In the Loop Examples of potential applications  OPML feeds  Linked in  Networking events [mashup, london geek, web Wednesday,  beermat, Toptable restaurants + Pubs  Books  Music  Websites  ……….  Could operate on a disclosed or undisclosed basis 

Slide 15: My questions Can it be done?  What does it need to work? 