Trust & “In the Loop” John Wilson, Folio Partners “ Backing Great Ideas with Money & Management”

Who am I Male, married, 2 kids, 38yrs Partner at Private Equity Firm Career spent in capital markets Harmonise tech & business Passion is finding problems for solutions www.greatapps.blogspot.com [email_address]

Male, married, 2 kids, 38yrs

Partner at Private Equity Firm

Career spent in capital markets

Harmonise tech & business

Passion is finding problems for solutions

www.greatapps.blogspot.com

[email_address]

Agenda Trust Online Services v the “Enterprise” “ In the Loop”

Trust

Online Services v the “Enterprise”

“ In the Loop”

Trust Who will you share your details with? Who will you transact with? Who will you trust your personal data to? Whose recommendations do you believe? Will you still love me tomorrow?

Who will you share your details with?

Who will you transact with?

Who will you trust your personal data to?

Whose recommendations do you believe?

Will you still love me tomorrow?

Online services v the Enterprise

State of play for online services Online service for this purpose means Delivered via the internet By third party Any solution or service General acceptance it will be mainstream for business and consumers at some point in the future BUT Online services have made limited impact in the corporate world to date Main take-up has been SMEs and consumer Some renegade take-up in corporates e.g. Salesforce

Online service for this purpose means

Delivered via the internet

By third party

Any solution or service

General acceptance it will be mainstream for business and consumers at some point in the future

BUT Online services have made limited impact in the corporate world to date

Main take-up has been SMEs and consumer

Some renegade take-up in corporates e.g. Salesforce

Why have online services failed in the corporate market Fear Reliability Connectivity Provider Security Accountability Service provider Decision maker [bleeding edge] Control over service provider Interoperability “ Lock in” Awareness Priority

Fear

Reliability

Connectivity

Provider

Security

Accountability

Service provider

Decision maker [bleeding edge]

Control over service provider

Interoperability

“ Lock in”

Awareness

Priority

Opportunity Gartner blah blah blah …… Big opportunity Benefits offered to the corporates Financial People, Licences, hardware, space Service features & upgrades Accessibility & Disaster Recovery Access to specialists Services can be niche [“Long Tail”!!]

Gartner blah blah blah …… Big opportunity

Benefits offered to the corporates

Financial

People, Licences, hardware, space

Service features & upgrades

Accessibility & Disaster Recovery

Access to specialists

Services can be niche [“Long Tail”!!]

SO? “ What” or “Who” will provide the tipping point?

“ What” or “Who” will provide the tipping point?

“ In the Loop”

“ In the Loop” Who do we trust Family Friends Colleagues “ Brands” [companies & people] Venture Capitalists Recommendations from these people carry most weight, to varying degrees of reliance

Who do we trust

Family

Friends

Colleagues

“ Brands” [companies & people]

Venture Capitalists

Recommendations from these people carry most weight, to varying degrees of reliance

What is “In the Loop”? In the Loop exists as a concept and aims to provides a mechanism to discover new things, passively recommended by those we trust It utilises collective intelligence to identify commonalities amongst our “circle of trust”

In the Loop exists as a concept and aims to provides a mechanism to discover new things, passively recommended by those we trust

It utilises collective intelligence to identify commonalities amongst our “circle of trust”

“ In the Loop” Me My “Circle of Trust”

In the Loop Examples of potential applications OPML feeds Linked in Networking events [mashup, london geek, web Wednesday, beermat, Toptable restaurants + Pubs Books Music Websites ……… . Could operate on a disclosed or undisclosed basis

Examples of potential applications

OPML feeds

Linked in

Networking events [mashup, london geek, web Wednesday, beermat,

Toptable restaurants + Pubs

Books

Music

Websites

……… .

Could operate on a disclosed or undisclosed basis

My questions Can it be done? What does it need to work?

Can it be done?

What does it need to work?