1. MAKER IS THE NEW TUNER:
THE NEXT CAR CULTURE
HACKER IS THE
NEW TUNER:
WILL MAKER CULTURE
SAVE CAR CULTURE?
Presented by:
John Dohrmann Director of CRM,Team One Advertising
Rob Edwards Director of Creative Technology, Team One Advertising
2. MAKER IS THE NEW TUNER:
THE NEXT CAR CULTURE
Carl Iwasaki/Time & Life Pictures — Getty Images
As used in the June 29, 2013, New York Times
“The End of Car Culture”
by Elizabeth Rosenthal
IT STARTED WITH HOT RODDERS.
3. MAKER IS THE NEW TUNER:
THE NEXT CAR CULTURE
G1WALLZ.COM
IT RESURGED IN THE 90s WITH TUNERS.
(AND KIND OF GOT OUT OF HAND IN THE EARLY 2000s.)
4. MAKER IS THE NEW TUNER:
THE NEXT CAR CULTURE
CARS USED TO BE
THAT THING THAT
LET PEOPLE
CONNECT WITH
GROUPS OF
FRIENDS.
5. MAKER IS THE NEW TUNER:
THE NEXT CAR CULTURE
NOW IT’S:
Yes, MySpace is
actually the fourth
most popular social
site for teens.
-Pew Internet,
May 21, 2013
6. MAKER IS THE NEW TUNER:
THE NEXT CAR CULTURE
CARS USED TO BE
ONE OF THE MOST
FASCINATING PIECES
OF TECHNOLOGY
FOR TEENS.
7. MAKER IS THE NEW TUNER:
THE NEXT CAR CULTURE
NOW IT’S:
8. MAKER IS THE NEW TUNER:
THE NEXT CAR CULTURE
THERE WAS ALSO
THAT WHOLE
RECESSION THING.
AND THE ENVIRONMENT.
AND OVERCROWDING.
AND THE FLIGHT TO CITY CENTERS.
AND NEW LICENSE REQUIREMENTS.
AND LOCAVORISM.
AND...
9. MAKER IS THE NEW TUNER:
THE NEXT CAR CULTURE
18-YEAR-OLDS WITH
A DRIVERS LICENSE:
1983:80%
2010:61%Source: Michael Sivak and Brandon Schoettle, University of Michigan
10. MAKER IS THE NEW TUNER:
THE NEXT CAR CULTURE
BUT,COULD WE BE
ON THEVERGE OF A
CHANGE?
11. MAKER IS THE NEW TUNER:
THE NEXT CAR CULTURE
HACKING SHOWED
US HOW TO DO
MORE WITH LESS.
