Marketing case services marketing 16-12-2010

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  • Good morning everyone I’m very happy to have this opportunity to meet you all here and to share my thesis with you today . My Thesis title is “xxxxxxxxxxxxxxxxxxx “. I have made a summary to present this to you and I hope that you will have some benefit from this insight. an IP of China Europe Growth Foundation 2010
  • Marketing case services marketing 16-12-2010

    1. 1. Services marketingInternational environment WelcomeConnecting People, Markets and Cultures
    2. 2. Introduction• 100% China – Europe Business Development • Annie Zheng Yi: ex-Unilever (China) • John de Weerdt: ex P&G• Advice and implementation • Strategy | Marketing | PR & Communication • Find, evaluate and manage distributors • Cross cultural workshops • (Out) sourcing•Strategic alliances • Haoke (Shanghai) • Hi-China (Beijing) Connecting People, Markets and Cultures
    3. 3. ObjectiveProvide insight in:•Our strategies to generate business•Our new initiative Connecting People, Markets and Cultures
    4. 4. Agenda1. Introduction2. Internationalization3. China4. Barriers5. How to overcome barriers6. New initiative7. Discussion + Q&A Connecting People, Markets and Cultures
    5. 5. Internationalization (1)Growing internationalizationThe world’s economy is becoming more and more integrated.•Trade•Foreign Direct Investment•Transfer of knowledge and technologyThe business enviroment for European companies is changing Connecting People, Markets and Cultures
    6. 6. Internationalization (2)Increased competitive pressure•Dutch and European competitors•International competitors • Western • New economic powers (e.g. China)  Expand your business to key markets (internationalize) Connecting People, Markets and Cultures
    7. 7. China (1)• The new economic super power of the 21st century• Fast growing economy• Large labor pool The factory of the world• 1.3 bn consumers  The market of the world China has become a key market Connecting People, Markets and Cultures
    8. 8. China (2) Top 10 economies of the world Country GDP * 1 United States $ 14,580,000,000,000 2 China $ 7,800,000,000,000 3 Japan $ 4,487,000,000,000 4 India $ 3,319,000,000,000 5 Germany $ 2,863,000,000,000 6 United Kingdom $ 2,279,000,000,000 7 Russia $ 2,225,000,000,000 8 France $ 2,097,000,000,000 9 Brazil $ 2,030,000,000,00010 Italy $ 1,801,000,000,000 Perspective 1 World $ 70,650,000,000,000 2 European Union $ 14,960,000,000,000 * Source: CIA World Fact Book Purchasing power parity 2008 estimate Connecting People, Markets and Cultures
    9. 9. China (3) Opportunities •Reduce the cost price by (out) sourcing in China •Expand sales and marketing activities to China •Produce and sell •City marketing •Trade •Tourism •Students •Investment Inbound & outbound opportunities Connecting People, Markets and Cultures
    10. 10. Connecting People, Market sand Cultures
    11. 11. Barriers to international business • Economic • Political • Legal • Technical • Competitive • Social • Language • Cultural Connecting People, Markets and Cultures
    12. 12. How to overcome barriers PMC Connect Connecting People, Markets and Cultures
    13. 13. Connecting People, Markets and Cultures
    14. 14. Media coverage Report Connecting People, Markets and Cultures
    15. 15. How to overcome barriers China NetwerkGuanxi.nu PMC Connect Connecting People, Markets and Cultures
    16. 16. Inspire & inform•Forum•E-newsletter•Linkedin•In the picture•Members-only Guanxi.nu video
    17. 17. How to overcome barriers China NetwerkGuanxi.nu PMC Connect MING Translations Connecting People, Markets and Cultures
    18. 18. Language & Culture
    19. 19. E-Newsletter•Segmented•PropositionsWebsite•Content•Links
    20. 20. How to overcome barriers China- Europe China Growth Netwerk FoundationGuanxi.nu PMC Connect MING Translations Connecting People, Markets and Cultures
    21. 21. China-Europe Growth FoundationReasons•From the hart (MVO)•New way of generating business for PMC•Building relationship with existing customersTarget group (Primary)International Chinese students and young professionalsMissionImprove the employability + support further careerdevelopmentStrategy•Connect target group and international organisations.•Work closely with companies, institutes and universities
    22. 22. Role of industrial policy on the Chinese Student perspectiveOpportunity Automobile Industry October 20, 2010• China is booming• International career development = attractive• International experience = point of distinction WelcomeChallenge• Severe competition on Chinese Job market• The talent pool is getting bigger, and non-stop 29
    23. 23. Partners•Universities •Attract students •Customers satisfaction•International organisations •Access to China •Reduce the barriers •Loyal employees •High potentials•(Local) governments •Attract Chinese students •Attract Chinese investments •Ambassadors http://www.youtube.com/watch?v=VCuJbO7s1Fw
    24. 24. ActivitiesOn-line•Vacancies + Internships•CV data bank•Activities China-Europe Growth FoundationOff-line Website•Training/workshops•Meet & Greets•Network eventsRUG as test•Embedded•Office on site
    25. 25. First results
    26. 26. How to overcome barriers China- Europe China Growth Netwerk FoundationGuanxi.nu PMC Connect MING ?? Translations Connecting People, Markets and Cultures
    27. 27. Q&ADiscussion•On-line versus off-line•How to engage target groups

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