John Jacobs Presentation

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John Jacobs Presentation

  1. 1. THE AD CLUB FINANCE EVENT 2.06.2012Re-Establishing Trust in Times of Financial UncertaintyJOHN L. JACOBSCHIEF MARKETING OFFICER AND EXECUTIVE VICE PRESIDENT
  2. 2. THE AD CLUB FINANCE EVENT 2.06.2012RE-ESTABLISHING TRUSTin Times of Financial Uncertainty
  3. 3. THE AD CLUB FINANCE EVENT 2.06.2012REBUILDING TRUST & CREDIBILITYis the Result of Action and Deed, NOT Words
  4. 4. THE AD CLUB FINANCE EVENT 2.06.2012SAY IT… DO IT… REPEAT… REPEAT… REPEAT…
  5. 5. THE AD CLUB FINANCE EVENT 2.06.2012THE GOLDEN RULEOF COMMUNICATION “Communicate onto others as they wish to be communicated to”
  6. 6. THE AD CLUB FINANCE EVENT 2.06.2012OVERCOMMUNICATE
  7. 7. THE AD CLUB FINANCE EVENT 2.06.2012ENVIRONMENTINTERMEDIATE INTIMATE CUSTOMER
  8. 8. THE AD CLUB FINANCE EVENT 2.06.2012MARKET VOLATILITY
  9. 9. THE AD CLUB FINANCE EVENT 2.06.2012GLOBAL ECONOMY
  10. 10. THE AD CLUB FINANCE EVENT 2.06.2012
  11. 11. THE AD CLUB FINANCE EVENT 2.06.2012ACCESS TO CAPITAL
  12. 12. THE AD CLUB FINANCE EVENT 2.06.2012MARKET STRUCTURE
  13. 13. THE AD CLUB FINANCE EVENT 2.06.2012BEWARE OFUNINTENDEDCONSEQUENCES

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