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Building an onlinemarketplace forinvestment managementAsheesh Advani, CEO
Rise of MarketplacesTravel             Travelocity, Expedia, AirBnBEducation          SkillShare, TutorSpree           Rea...
Vision                   Self-Directed  Full Service                          Marketplace                    BrokerageNo E...
Investment Talent on CovestorStrong performance by managerson platformMore of our managers consistently beattheir benchmar...
How It Works                                                              Front End                                       ...
•c
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Content StrategyContent Creation   Content Distribution   Lead Capture
Content Example 1: MarketWatch  Model managers provide unique  content curated by Covestor with  links back.              ...
Content Example 2:Yahoo MarketPulse                     Link to Manager Profile page                     Cost of acquisiti...
Conversion InitiativesEmail Marketing        +       Videos & Webinars         +   Sales   Awareness   Consideration      ...
Virtual Conference: March 20-21•   Covestor-created conference    leveraging state-of-the-art    technology•   Mimicking l...
Thank YouAsheesh AdvaniCEO, Covestorasheesh@covestor.com                       http://www.covestor.com/NextInvest         ...
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Ad club feb 2012 -for public sharing

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Transcript of "Ad club feb 2012 -for public sharing"

  1. 1. Building an onlinemarketplace forinvestment managementAsheesh Advani, CEO
  2. 2. Rise of MarketplacesTravel Travelocity, Expedia, AirBnBEducation SkillShare, TutorSpree Reasons for SuccessRetail Crafts Ebay, Etsy Pricing TransparencyWork Elance, Crowdspring Hidden Jewels (“Long Tail”)Innovation Kickstarter Quality Filters & Curation Investment in Brand/TrustMortgage Lending LendingTree “Power Sellers & Buyers”Consumer Lending LendingClub Social integrationInsurance Comparison MarketInvesting Covestor
  3. 3. Vision Self-Directed Full Service Marketplace BrokerageNo Empowerment Total Empowerment Total Empowerment + Minimum Effort Maximum Effort Minimum Effort
  4. 4. Investment Talent on CovestorStrong performance by managerson platformMore of our managers consistently beattheir benchmark (e.g. S&P, Russell, etc.)than portfolio managers in the mutualfund industry by a factor of 3XCovestor’s most popular managers (top10, by number of subscriptions) beat theS&P by 14% over 1 year time horizon
  5. 5. How It Works Front End Search and selection of managers Clients Performance reporting Managers No lock-up Marketplace: ManagersControl assets in brokerage acct set own fees and Low minimum investment strategy Can switch managers anytime orders reports client’s broker manager’s broker account account filtered, repl trades Broker icated Broker trades Platform Verifies manager performance. Routes and filters trades, reconciles funds. Manages compliance, fees and reporting
  6. 6. •c
  7. 7. 7
  8. 8. Content StrategyContent Creation Content Distribution Lead Capture
  9. 9. Content Example 1: MarketWatch Model managers provide unique content curated by Covestor with links back. 9
  10. 10. Content Example 2:Yahoo MarketPulse Link to Manager Profile page Cost of acquisition = $0
  11. 11. Conversion InitiativesEmail Marketing + Videos & Webinars + Sales Awareness Consideration Trial Purchase Loyalty 11
  12. 12. Virtual Conference: March 20-21• Covestor-created conference leveraging state-of-the-art technology• Mimicking look and feel of a traditional conference, without travel time and expense• Building awareness of our model managers• Bringing key business development partners who want access to virtual booths http://covestor.com/NextInvest
  13. 13. Thank YouAsheesh AdvaniCEO, Covestorasheesh@covestor.com http://www.covestor.com/NextInvest March 20-21, 2012 Registration is free
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