Mark Rothenberg

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No need to force-fit that sponsorship opportunity to your brand. This presentation will address the process that industry-leading, marketing-savvy corporations are using to craft the right affiliations and experiences for their brands and will include a Louis Vuitton case study that illustrates the concept.

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  • Slide Two, Just Havas logo
  • We don’t suggest that you use this slide as a) it’s not very attractive visually and b) most clients won’t pay attention. What clients want to know is why you are the best placed person/agency to do the job for them. This you will convince them of when you share a range of global and local case studies and when you’ve told them at the beginning “we understand your challenges and we believe we have some solutions to help you with them”. Use this only as a reference for you to throw into conversation. Of course if you do want to present this that’s fine.
  • Selling of sport would be stadium naming, sponsorship, US Olympic Committee, NFL, Selling Through Sport would be athlete endorsement, sports media buy, team sponsorship, stadium naming
  • Selling of sport would be stadium naming, sponsorship, US Olympic Committee, NFL, Selling Through Sport would be athlete endorsement, sports media buy, team sponsorship, stadium naming
  • Add slide after: How does the industry currently work? Sports sponsorship industry
  • Use the woman
  • Sponsorship Checklist: Best, Better, Poor
  • Mark Rothenberg

    1. 1. DON’T ANSWER THAT PHONE
    2. 2. Our Services EXPERIENTIAL PR & CONTENT RESEARCH & CONSULTING SPONSORSHIP ACTIVATIONMEASUREMENT PARTNERSHIP SOCIAL MEDIA
    3. 3. Our Services Experiential  Live events Consulting/Research/  Grassroots programs  Hospitality Measurement Content/PR  POS animations  Media partnerships  Street Marketing Benchmarks and Competitor  Branded TV progr.  Product Sampling Analysis  Cross media  Internal incentives Press Reviews strategies  Creative OOH Sport and Entertainment Market  Product pl.  Guerilla Marketing Intelligence Sponsorship Brand Objectives  Brand TV channels  Radio programming Analysis Social Media Sponsor Return Projections  Web channels  Community Return on Sponsorship Investment  Media relations Management Sponsorship Suitability Analysis  Editorial content  Viral Marketing Sponsor Visibility Analysis  Celebrities  Advergaming Event Effectiveness Analysis endorsement  Mobile Marketing Sponsor Identification  E-influence  Seeding  Lobbying  Blogger relations  Live measurement  Design
    4. 4. We work with great brands and institutionsall over the world
    5. 5. What is Sports Marketing? Selling of Sport…or Through Sport DF Green Britain day, London UK 2010
    6. 6. Selling of Sport Stadium Naming Sponsorship US Olympic Committee National Football League
    7. 7. Selling Through Sport Athlete Endorsement Sports Media Buy Team Sponsorship Stadium Naming
    8. 8. DON’T ANSWER THAT PHONE WHY?
    9. 9. How does the sports sponsorship industry currently work?
    10. 10. Sponsorship Sellers Agents Properties Media Agencies Person With Phone Parent of Athlete
    11. 11. BUYER Proposals
    12. 12. Not to worry…We have a screener/template! Sponsorship Checklist Best Better Poor Cost/ROI Geography Target Audience Seasonality Media Culture and Positioning
    13. 13. BUT…You will only see what comes to you!!!
    14. 14. Recommended Processes• Objectives• Strategies Advertising Sponsorship Experiential Promotion Social P.R.
    15. 15. Recommended Processes SponsorshipNeed to:• Engage• Support Demographics/Target• Support Promotion• Have Hospitality• Support Creative• Be Efficient, ROI, KPI’s
    16. 16. Shopping List
    17. 17. SearchIEGSports Marketing Consulting AgenciesSports Biz JournalEvent GuidesLeaguesThe Pile on your Desk
    18. 18. Ranking of …•Existing portfolio of sponsorships•Potential addition or replacement
    19. 19. ACTDON’T JUST RE-ACT
    20. 20. Case Study

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