Trowbridge Presentation 19 May
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Trowbridge Presentation 19 May



Presentation from B2b event on 19th May by John Drinkwater at Civic centre, Trowbridge

Presentation from B2b event on 19th May by John Drinkwater at Civic centre, Trowbridge



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    Trowbridge Presentation 19 May Trowbridge Presentation 19 May Presentation Transcript

    • Marketing on the Internet. Understanding your customers By John Drinkwater
    • From Trowbridge B2B Event 19 th May 2009 Civic Hall, Trowbridge Organisers: Trowbridge Chamber Of Commerce.
    • John Drinkwater
      • Founder of JD Projects
      • Internet Marketing for ten years
      • Adobe Coldfusion Developer for six years.
      • Previously developer for HP Palmtops
      • Worked with a number of US startups including LivePerson,
    • Where do your meet customers?
      • Face to face selling
        • Shop, Meetings, Shows
      • Selling by telephone
      • Web Site
        • Are you ignoring them?
        • Do they find the right information?
        • How would you even know?
    • What is your site for?
      • Sales Page
      • Product Brochure
      • Further information
      • Everybody said I needed one
      • What are the goals or aims for the site
    • Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker , 1838 - 1922 (attributed but disputed)
    • We need a strategy Then we can measure our success and failure
    • Who may visit your site
      • People searching for knowledge
      • People searching for product
      • Customers / Prospects learning more
      • Returning visitors with a question
      • Repeat orders
    • How do we count visitors
      • Feedback and comments from customers
      • Orders placed
      • Forms filled in
      • Emails received
      • Site ‘Hit’ Counters
      • Page Analysis
    • What do we need to know
      • How Many visitors
      • When visited
      • What Pages
      • Where from (search engine / referral)
      • Which pages did they visited before filling in the form.
      • What happened to the others we ‘lost’
    • More Search Engine Information
      • What searches found us
      • What searches should find us
      • Who are your competitors
      • What searches find your competitors
      • What non search engines links to us
      • What do they say about us
    • Action Plan
      • You need a web strategy
      • You need to ‘quantify and understand’ your visitors.
      • Benchmark the current position
      • Any future development or changes can then be measured
    • Our Solution
      • SEOWebTracker is an online training course so that YOU understand what happens on your site.
      • YOU can develop a strategy
      • YOU control the future development
      • YOU can benchmark all future development
      • We include all the Tools with the course.
    • More information
      • Please visit the web site for more Seminars during June and July.
        • What does Google think of your Site
        • Understanding Google Analytics
        • Better results from Email
        • Asking your customers
        • More announcements driven by Feedback from our customers.
    • John Drinkwater 01225 808350