Every cell in your body contains DNA – half from your mom, half from your dad. That’s your genome, the generic blueprint that makes you you. TAKING CONTROL WITH LUNASIN So what makes different cells perform different functions? The answer lies in your epigenome, a higher level of complexity within the cell. The epigenome consists of DNA packaging material and works as a series of genetic switches. It determines cell function by signaling your genome which genes to turn on and off. The epigenome also influences how well each cell functions. In the epigenome, the right lifestyle choices trigger healthy gene expression — the healthy genes get switched on, the unhealthy ones get switched off. So while you can’t change your DNA blueprint, you can influence the way that DNA expresses itself. Problem is, even when you know what your are supposed to do -eat right, exercise, reduce stress, etc. – life sometimes gets in the way!

1. Every cell in your body contains DNA – half from your mom, half
from your dad. That’s your genome, the generic blueprint that
makes you YOU!
So what makes different cells perform different functions? The
answer lies in your epigenome, a higher level of complexity
within the cell. The epigenome consists of DNA packaging
material and works as a series of genetic switches. It determines
cell function by signaling your genome which genes to turn on
and off.

2. Take Control of Your Health with Lunasin
What is Lunasin? A naturally occurring peptide composed of 43 amino acid
residues.
How does it work? Lunasin is the first compound identified to work at the
epigenetic level to promote optimal health with over 60 independent studies.
What if… there was a simple, proven way to turn good genes on, turn bad genes
off and become your best possible you? To improve upon the genetic code your
parents left you and even pass those healthy epigenetics on to your own kids?

3. Reliv has a proprietary refinement process that
retains a more uniform and integrated “shell”
of protease inhibitors, protective chaperone
molecules that protect the lunasin’s structure
after consumption.
The lunasin molecule retains its integrity as
breakdown of the chaperone molecules
continues into the small intestine, where it is
absorbed for maximum benefit.
Superior Bioavailabilty

4. Lunasin Boosts Your Health Benefits
Lunasin increases the benefits of other bioactive nutrients in two ways:
1. Synergism: Lunasin works in conjunction with other nutrients, each with its own effect on
genes and physiological pathways. Many health problems are caused by multiple pathways
and their interactions. If you disrupt these pathways with different bioactive nutrients, you
can produce a more effective means of prevention.
2. Increased potency: Lunasin can also increase the potency or efficacy of other bioactive
nutrients. For example, some nutrients are activators of important genes involved in
maintaining health. Once these genes are activated, lunasin has the ability to further increase
their expression by making them more readily recognized by the cell.

5. How Lunasin Helps Lower Cholesterol
Dual-Action
Cholesterol comes from two sources: dietary intake and our body’s own production in the liver. Over 80%
of cholesterol comes from the liver and only 20% from your diet. So the most effective way to lower LDL
(bad) cholesterol is to control the liver’s internal production. Lunasin does so in two ways:
1. Selectively disrupts a step in the production of an enzyme key to cholesterol synthesis in the liver.
2. Increases the number of receptors available in liver cells to clear LDL cholesterol from the
bloodstream.
Most cholesterol is produced in the liver by the HMG-CoA reductase gene. Simply blocking HMG-CoA can
lead to health problems (think statin drugs) because your body needs a minimum level of cholesterol for
proper cellular function. Lunasin instead targets cholesterol at an earlier stage, reducing the HMG-CoA
without blocking it entirely. So you get cholesterol-lowering benefits without disrupting the body’s normal
functioning.

6. Antioxidant Benefits
Unstable oxygen molecules known as free radicals enter our bodies from a wide
range of sources — everything from smoke and unhealthy foods to sunshine and
air.
Lunasin has been clinically shown to function as an antioxidant in three ways:
1. Reduces oxidation of linoleic acid that produces oxygen radicals
2. Acts like an oxygen radical scavenger (traditional antioxidant mechanism)
3. Reduces oxygen radicals produced by macrophages. Macrophages are highly
specialized cells that remove dying or dead cells and cellular debris.

7. Inflammation Reduction
Chronic inflammation is a buzzword in the health world as research builds
indicating that it may be the cause of many serious illnesses, from heart disease to
cancer. According to the National Institutes of Health there is direct connection
between long-term inflammation and the development of dysplasia, or abnormal
cell growth, which leads to cancer.
There are many factors that can contribute to chronic inflammation including
stress, toxins, genetic predisposition, lack of exercise and diet.
Lunasin protects against oxidative stress, reduces nitric oxide and inflammation.
Over time, this oxidation can cause cell damage throughout the body leading to
serious health issues.

8. Improved Immunity
Immune cells in your body contain receptors that are genetically primed to
respond to germs and other environmental toxins and remove them. If these
receptors are slow to respond in your immune cells, your body’s innate defenses
do not function properly.
A study conducted at Indiana University-Purdue University Indianapolis in 2012
showed that lunasin can affect this process. Results of the study demonstrated that
lunasin works to stimulate immune cell receptors, thus boosting innate immunity
— the body’s first line of defense against infections.

9. Cellular Health
Lunasin’s effectiveness comes from its ability to promote optimal cell health. Lunasin provides a
second line of defense against cellular damage when the body’s initial defenses are depleted.
Here’s how it works:
Lunasin nourishes – provides the nutritional fuel to promote optimal expression of genes
required for normal cell function.
Lunasin protects – reduces inflammation and cell damage caused by free radicals and other
environmental hazards. Provides protection in two ways:
1. Prevention. Activates the expression of genes that help reduce cell damage and prevents the
expression of genes that can cause cell damage.
2. Maintenance. Helps remove damaged cells from the body that may cause chronic health
problems.

10. Cellular Health

11. Lunasin is now one of the most heavily researched and scientifically supported
nutritional compounds available today.
• 25+ Research institutions • 20+ Funding sources • 60+ Published papers
 Bioavailable
 Synergistic
 Cholesterol reduction
 Antioxidant benefits
 Inflammation reduction
 Improved immunity
 Cellular health
 And the list keeps growing…
Summary

12. Reliv’s Dynamic Duo
Reliv Now is your nutritional fuel;
LunaRich X is your epigenetic accelerator.
WealthThruNutrition.com/lunarich-super-pack/
Reliv’s exclusive non-GMO LunaRich® delivers five to ten times the amount
of lunasin
Reliv Now - combines LunaRich, the first epigenetic superfood, with a
balanced array of protein, vitamins, minerals, phytonutrients and antioxidants.
LunaRich X - delivers the world’s most concentrated form of bioactive lunasin,
a naturally occurring soy peptide and the key to LunaRich’s effectiveness.