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Mobile e-Government Solutions


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Starting in 2010, the public will access information more frequently using mobile devices than the PC. Is your government organization leveraging the latest in mobile application technology and …

Starting in 2010, the public will access information more frequently using mobile devices than the PC. Is your government organization leveraging the latest in mobile application technology and social networking? Purple Forge can help you deliver, share and gain useful feedback from the public.

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  • 1. Participatory Government: Supercharged Community Engagement Strategies Everything you need to know about new media, social networking and the mobile Internet. John Craig, VP Sales & Marketing Email: Infonex Government 2.0 November 17, 2009
  • 2. What sort of Government organization are you? •  Be seen as progressive; use methods to better engage citizens on their terms –  offer more routes to find and share your message •  Multiply the effectiveness of your engagement with the public –  leverage technology to expand reach and time required to get information disseminated –  leverage each resident engaged to reach and pull-in their friends •  Capture rapid feedback on issues using community engagement –  take steps towards more participatory government •  Be viewed differently from other organizations –  be seen as representing residents intereststo the best of your ability –  continually seek new and better ways to solicit public input and involve them in issues and policy positions •  Make your life and the life of your staff easier –  be more efficient in communicating and engaging the public –  spend more time on content and less on website operation tasks –  take a whole-cloth approach to community engagement Company  Confiden,al      
  • 3. Changing Media Landscape; Traditional media no longer owns the message 1966 1986 2008 1. Newspapers 1. Newspapers 1. Newspapers 2. Broadcast TV 2. Magazines 2. Magazines 3. Magazines 3. Cable TV 3. Email 4. Broadcast Radio 4. Broadcast TV 4. Broadcast TV 5. Eight Track 5. Radio 5. Radio 6. Cassette Tapes 6. CD Player 7. Walkman 7. Cable TV 8. VCR 8. Personal Computer 9.Personal Computer 9. Satellite Television 10. Console Video Games 10. Internet 11. PC Video Games 11. Cell Phone 12. DVD Players 13. Satellite Radio 14. MP3 Players 15. Tivo/DVR 16. Sling Box 17. iPod 18. Blogs 19. Online Video 20. Mobile Internet 21. Console Video Games 22. PC Video Games 23. MMORP Games 24. Mobile Games 25. Text Messaging 26. Mobile Video 27. Download Movies 28. Podcasts 29. Instant Messaging 30. Social Networks Company  Confiden,al      Revolution,” Feb 2007. Source: Piper Jaffray, “The User
  • 4. Not for Kids Anymore Users (M) % Users Age All 56.4 – <18 10.5 19% 18-34 11.7 21% 35-44 11.7 21% 45-54 11.9 21% 55+ 10.6 19% Gender Male 30.8 55% Female 25.7 45% Source: Nielsen//NetRatings (August 2007)
  • 5. Online Usage Now On Par With TV Viewership 14 hours 14 hours per week spent online per week watching TV Accounts for 41% of media consumption Other media (hrs/week): •  Listening to Radio: 4 •  Reading Newspapers: 1 •  Reading Magazines: 1 Source: “US Entertainment and   Company  Confiden,al    Media US Advertising Spend,” eMarketer (March 2007) (April 2007); Consumer Survey Report 2007,” JupiterResearch “Online Advertising Spending vs. Total
  • 6. New Media Has an Impact
  • 7. Obama Changed Government and Communications •  44% of all Americans went online to make an election decision -  Pew Internet Research •  54% of all people made political decisions based on the fact that people they respected shared information with them -  David Kralic: Drill Here/Drill Now Internet Study Company  Confiden,al      
  • 8. How Viral Messaging Works Emerging Social Networking Rule of Thumb 1.  1 Person Creates Content 2.  100 People See Content 3.  10 People Re-broadcast Content 4.  1000 People See Content 5.  100 People Re-broadcast Content 6.  10000 People See Content (and on …) Key to success: Use compelling application interfaces and content to maximize the interest, frequency and ease of re-broadcasting of content Company  Confiden,al      
  • 9. Basic Vocabulary Words •  Google •  Facebook •  Twitter •  YouTube •  Blog •  iPhone Company  Confiden,al      
  • 10. Advanced Vocabulary Words •  Mobile Applications •  Joomla •  Status updates •  Facebook applications •  Hashtag •  Retweet •  Favorite •  Shared feed •  Starting a Wave Company  Confiden,al      
  • 11. The next technology trends are coming faster than you think •  In 2010, people will access the Internet for information using a mobile device more frequently than they will from a PC. –  Source: Pew Internet Research •  In January 2009, 26.2 million Americans accessed the Internet for information using a mobile application –  Source: comScore •  26% of all people using an iPhone have already downloaded the free Facebook application –  Source: Apple Company  Confiden,al      
  • 12. Which is more engaging? Your website or an SMS alert on a An engaging application built to mobile device? display your content? Company  Confiden,al.  
  • 13. Here’s what you need to do to avoid this … Company  Confiden,al      
  • 14. Example of Mobile e-Government: AMBER Alerts Full Color Picture Send Picture / GPS Car Make and License Age/Weight/Height Info Additional Info Last Seen and Sightings Maps AMBER Alert Page Abduction News Police Contact Info Re-Broadcast to Twitter Social Network Feeds #AMBERALERT Company  Confiden,al      
  • 15. Staying in Touch: Surveys & Polls Survey is shared automatically across user’s configured Social Networks Company  Confiden,al      
  • 16. Purple Forge Overview Purple Forge sells hosted, subscription-based services to political parties, politicians and governments to virally campaign, survey and/or inform the community using social networking, web plug-ins and mobile applications. Purple Forge is led by seasoned mobile communications and Internet technology veterans dedicated to providing affordable solutions to put the value of mobile applications into the hands of politicians and government. We protect the demographic information provided to us through our applications and our leadership team includes experts in Internet privacy and security. Company  Confiden,al      
  • 17. Thank You!