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Virtual Air Rights: How AR Will Transform Advertising and Identity
 

Virtual Air Rights: How AR Will Transform Advertising and Identity

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This is John Havens' keynote speech for Metaio's InsideAR Augmented Reality conference, September 26th, 2011.

This is John Havens' keynote speech for Metaio's InsideAR Augmented Reality conference, September 26th, 2011.

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  • Who owns the advertising space in an augmented world? What keeps multiple brands from owning the same virtual space? How will people, companies and institutions react on the possibilities and risks arising through mixed realities? John will also elaborate on how Facebook and Google are affecting identity in a way that will be directly mirrored by AR. He thinks that people need to stop thinking that AR is just for gaming or entertainment but it is the way we will literally see the world in the future. Outline: -Me/my bio -Analogy (Who Owns the Space) Mall, TimesSquare without ads, etc. -Microsoft Kinect - haptic stuff with ads + personalization -Segue to FB/Google Identity; take mall picture and make it people -FB Commerce (biggest bank stuff) -FB Identity (social graph linked to FB credits, Zynga games in the real world -AR stuff) -Google commerce and identity (NFC linked to Google Plus, Latitude) -AR and medical (Alzheimer’s) health, how people will see you -How insurance companies/others will see you -Google wallet + FB credits (Starbucks analogy, etc) -All of this and dating -All of this and work (virtual performance review) -All of this and ABI -Closing analogy
  • Talk personalization and offers here - “On your way to the subway…” etc.
  • Who owns the air rights to your couch?
  • Segue to FB and Google. Who owns the world?
  • Auto-tagging
  • 650 million users. 10% of them spend money on FB credits, fees begin to pile up. It’s why Goldman Sachs is helping them with IPO. Add in stuff re: check in’sw here, etc.
  • Segue to Google
  • Segue to Google
  • Google integration with whole suite of products focus. Latitude, Google Wallet, Check in’s, offers, but especially NFC and everything going to your Circles.
  • You can check your own health, but will your VAR’s extend to you? Meaning, in a public space, your data might get in my way so I can check out your info. Or, what is more likely, is that people can check out your health whether or not you want them to. They can make decisions about you - should I date you? If I’m an insurance carrier, are you a risk?
  • http://www.popsci.com/diy/article/2011-05/2011-invention-awards-picture-health esearchers had tracked this effect with a high-resolution camera, but Poh wanted to use a simple webcam so that nearly every computer and smartphone could double as a heart-rate monitor. To make that possible, he developed an algorithm that could pick out the heart rate 痴 light pattern from all the other reflected light captured by a webcam. With help from McDuff, a grad student at the MIT Media Lab, Poh wrote code to process the data in real time, allowing the laptop to generate an instant heart-rate reading.Poh plans to try to bring the mirror to market after he finishes his Ph.D. later this year. He says the system could be used to measure other vitals as well, including respiratory rate and blood-oxygen saturation, which should broaden its appeal. T h is shows your inner health,he says. M a ybe as people use it, they’l l say, t h is is part of my identity. It’s not just how I look on the outside. JCH thoughts on this: people will review you to see if your health is good enough to date. Life insurance carriers will raise and lower your premiums on an ongoing basis.
  • What data will you project but what data can I find? We need to establish standards and privacy regulations, etc.
  • http://www.newscientist.com/article/dn20153-augmented-reality-iphone-helps-police-track-suspects.html PICTURE the scene: armed police officers are warned on their radios that a suspected male terrorist has been tracked to a crowded football stadium. Even with a full description, it's all but impossible to pick him out amid the match-day melee. Perhaps smartphones fed augmented reality (AR) data by the police control centre could help focus the search. After booting up an iPhone app, an officer would train the phone's camera on the crowd. The suspect's position, after he had been tracked by covert police, would be highlighted by an icon overlaid on the image. Similarly, other icons could pinpoint the positions and range of other officers (see picture), including those operating undercover. The system, called iAPLS, has been developed by engineers at Frequentis, a surveillance-systems company based in Vienna, Austria. It is a mobile extension of the firm's Automatic Personal Location System, which shows the location of officers on control-room screens using GPS signals sent by their radios. If a suspect has a cellphone that police have a fix on, or they are being closely followed by a covert officer, they too can be tracked. Officers can also use their phone to "tag" the location of a suspect package to make it visible to fellow law enforcers. What Frequentis engineer Reinard van Loo and his colleagues have done is package APLS data so that it can be sent via a regular 3G link to a standard iPhone, making location information available to all officers on duty, not just those in the control room. The extra data that this kind of AR app will provide could be a double-edged sword, warns David Sloggett, a security researcher at the University of Reading, UK. "Terrorists have been very good at turning our own technology against us. The Mumbai attacks [in India in 2008] were meticulously planned on Google Earth, for instance. If terrorists get hold of police location data on mobile phones it could be disastrous." Stopping criminals hijacking AR data will require strongly encrypted data links. While the Frequentis demonstration system used a regular 3G network, van Loo says that by the time it is commercialised it could be using an encrypted emergency-services-only 4G network - known as LTE for Public Safety. Pauline Neville-Jones , the UK's Home Office minister for security and counterterrorism, believes AR could be a game-changing technology for the police and the military and so has commissioned Logica, a Reading-based technology company, to carry out 12 months of tests against what she calls "realistic security threats" using a range of AR systems at the University of Nottingham. "We want to know how effective augmented reality can actually be in helping us fight threats," she says. The AR offerings include visors that overlay data on an officer's field of view. For instance, BAE Systems in Rochester, Kent, is re-engineering a visor it makes for helicopter gunships – in addition to projecting a green glow around human targets sensed via infrared camera, it will also display the kind of data Frequentis is generating. And Trivisio of Kaiserslautern, Germany, is using miniature accelerometers similar to those found in cellphones to make an ultra-lightweight visor that tracks head motion with high accuracy, says spokesman Gerrit Spaas. For police officers tracking targets via helicopter, Churchill Navigation of Boulder, Colorado, is augmenting live helicopter video with terrain-contoured street maps in real time. Without this, says founder Tom Churchill, it is hard for pilots looking at a maze of streets on screen to know which street a target is in. It works by tightly coupling the map database to the software that controls the camera's motion. Meanwhile, James Srinivasan and his colleagues at 2d3 in Oxford, UK, are working on a system that ensures search teams cover all the ground when searching for improvised explosive devices – whether that's in a shopping mall or on a dirt track in Afghanistan. Twin cameras trained on the search team allow the system to generate computer images of the paths they have trodden, which are then overlaid on the video feed, allowing an operator to spots areas they have missed.
  • IOT - What data will you be allowed to see - is it only if you’re an upstanding citizen? VAR’s of governments, etc.
  • Mention an AR app that will list and project your actions. Like a twittAR, etc. But more robust and focused on ways people can be a walking whuffie.

Virtual Air Rights: How AR Will Transform Advertising and Identity Virtual Air Rights: How AR Will Transform Advertising and Identity Presentation Transcript

  • Virtual Air Rights How AR Will Transform Advertising and Identity John C. Havens
      • Who I Am
      • Founder/Principal of Transitional Media
      • Former EVP, Social Media for Porter Novelli
      • Author, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
      • Former VP, Business Development for BlogTalkRadio
      • Guide to Podcasting for About.com (Original Guide)
      • Professional Actor for 15 years in NYC
      • @johnchavens
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  • Virtual Advertising Rights jjjjjjjjjjjjjjj
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  • Accountability Based Influence (ABI) dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
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  • Will your actions speak louder than your words ? dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd
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  • John C. Havens [email_address] @johnchavens dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd ddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd