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I Sync, Therefore I Am - Consumers as Content in the Digital Age
 

I Sync, Therefore I Am - Consumers as Content in the Digital Age

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The rise of the Quantified Self trend has begun to educate consumers not just about how to track their data to improve their health -- it's also showing them the economic impact of the insights their ...

The rise of the Quantified Self trend has begun to educate consumers not just about how to track their data to improve their health -- it's also showing them the economic impact of the insights their data produce.  In this sense, consumers in the near future will become content producers of life data broadcast in digital and virtual arenas like never before.  Through the adoption of augmented reality tools like Glass from Google or other similar technologies, in effect we'll all walk through our lives broadcasting content about our actions, words, and character.  In this sense, it's more important than ever for traditional media and content producers to understand how to utilize Big Data to build trust with consumers who will soon become media partners versus prospects.

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  • The rise of the Quantified Self trend has begun to educate consumers not just about how to track their data to improve their health -- it's also showing them the economic impact of the insights their data produce.  In this sense, consumers in the near future will become content producers of life data broadcast in digital and virtual arenas like never before.  Through the adoption of augmented reality tools like Glass from Google or other similar technologies, in effect we'll all walk through our lives broadcasting content about our actions, words, and character.  In this sense, it's more important than ever for traditional media and content producers to understand how to utilize Big Data to build trust with consumers who will soon become media partners versus prospects.
  • The rise of the Quantified Self trend has begun to educate consumers not just about how to track their data to improve their health -- it's also showing them the economic impact of the insights their data produce.  In this sense, consumers in the near future will become content producers of life data broadcast in digital and virtual arenas like never before.  Through the adoption of augmented reality tools like Glass from Google or other similar technologies, in effect we'll all walk through our lives broadcasting content about our actions, words, and character.  In this sense, it's more important than ever for traditional media and content producers to understand how to utilize Big Data to build trust with consumers who will soon become media partners versus prospects.
  • The rise of the Quantified Self trend has begun to educate consumers not just about how to track their data to improve their health -- it's also showing them the economic impact of the insights their data produce.  In this sense, consumers in the near future will become content producers of life data broadcast in digital and virtual arenas like never before.  Through the adoption of augmented reality tools like Glass from Google or other similar technologies, in effect we'll all walk through our lives broadcasting content about our actions, words, and character.  In this sense, it's more important than ever for traditional media and content producers to understand how to utilize Big Data to build trust with consumers who will soon become media partners versus prospects.
  • User Based Insurance
  • Loser Based Insurance
  • Loser Based Insurance
  • Personal Data Revolution will be VISIBLE.OuternetAdsSegue to – the data revolution is not mainly about privacy. SWITCH
  • Mention the connection to happiness – how brands can collaborate directly with consumers and increase their path to purpose versus path to purchase, etc.

I Sync, Therefore I Am - Consumers as Content in the Digital Age I Sync, Therefore I Am - Consumers as Content in the Digital Age Presentation Transcript

  • I Sync, Therefore I am Consumers as Content in the Digital Age John C. Havens @johnchavens Founder, The H(app)athon Project @happathon / #happathon
  • Me
  • Why Your Personal Data Matters and How Tracking it Can Change the World www.johnchavens.com @johnchavens
  • www.happathon.com @happathon
  • The Quantified Consumer
  • I sync therefore I am.
  • H(app)thon at Social Media Week
  • Collaborative Content
  • “…shows drivers, on a map, where they have not driven safely and gives them tips as to how they can improve their driving.”
  • Broadcasting Data
  • Partners Not Prospects
  • $1.1B in Revenue (2013) Source: New York Times
  • Vendor Relationship Management
  • Path –to-Purpose Reflect Optimize Purpose
  • What is the Measure of My Wallet?
  • What is the Measure of My Life? H(app)thon at Social Media Week
  • Thank You. john@happathon.com www.happathon.com www.johnchavens.com