The Future of Communications: Connection and Cause
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The Future of Communications: Connection and Cause

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This is my presentation for BDI's 10th anniversary where I am honored to speak as one of their all-time top five speakers. ...

This is my presentation for BDI's 10th anniversary where I am honored to speak as one of their all-time top five speakers.

Focus of the deck is the need to understand how Value will truly be created in the future. Shared Value brings core business innovation and profit. Anything else is a step backwards.

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  • Open the talk by saying, “I want everyone here to be absurdly rich.” But the theme/future is I want you rich in the right way. The ends do justify the means or the friends justify the means. Your actions as well as your words have to reflect soething. Like an actor, I don’t judge how you feel - I just present. In terms of OWS, etc. Siri-future, how it will affect you, etc. Charts - my fear of you not liking/retweeting me is less than my fear of what’s happening to the planet, etc. Maybe show a picture of the kids, maybe a Charity Water video, etc. How doing good makes more money because of the trust your company builds Four most powerful words, instead of, “what do you think,” new words should be, “what can you do?”
  • This is the About Me page. Focus on Yoxi.
  • Future Tech breaker slide
  • After viewing an ad, Nuads allows users (if they choose) to be able to command their Xbox to open up its Twitter interface so they can spread the word of their commercially funded frolics through social networks.In addition they can request marketing emails by simply saying 店 b ox more � . I personally think this feature will be only used if an ad is particularly appealing or if there is some incentive for the user to want 僧 o re � , like access to prizes/free gifts.Consumers will also be prompted to request things like maps to local retailers or reminders of events to be either emailed to them or sent to their mobile phones. Microsoft 痴 ploy is to make ads social and irresistibly interactive by building in simple to use commands and gestures for the users.The benefit to advertisers will be that they 値 l get vital feedback on who is actually paying attention to ad content, or whether their users are tuning out. Therefore advertisers will be able to deem whether their advertising is effectively reaching their audience.At first I think there will be a lot of consumer backlash as users get used to the idea that their Xbox 痴 have become yet another advertising medium. Privacy and ethical concerns are sure to be raised. But just as people got comfortable with in-game advertising, I believe this initial negativity will pass as people come to understand the 疎 d s � are brand and content appropriate to their audience. Ad content will be relevant to the game content.
  • Street Pass!!!
  • Auto-tagging
  • IOT - What data will you be allowed to see - is it only if you’re an upstanding citizen? VAR’s of governments, etc.
  • Get stat: Facebok ads, 2.9B in first half of 2011
  • Full site of Google products, especially Goggles is the play. Visual Search. NEXT SLIDE IS FACEBOOK CREDIT CARD - ASK, “WHAT WILL THE BIGGEST BANK BE?”
  • 650 million users. 10% of them spend money on FB credits, fees begin to pile up. It’s why Goldman Sachs is helping them with IPO. Add in stuff re: check in’sw here, etc.
  • Segue to Google
  • You can check your own health, but will your VAR’s extend to you? Meaning, in a public space, your data might get in my way so I can check out your info. Or, what is more likely, is that people can check out your health whether or not you want them to. They can make decisions about you - should I date you? If I’m an insurance carrier, are you a risk?
  • What data will you project but what data can I find? We need to establish standards and privacy regulations, etc.
  • Future Tech breaker slide
  • Since the campaign launched in 2008, Weight Watchers members and online subscribers have lost almost 12 million pounds. The brand has donated nearly three million dollars to charitable partners that provide children and families with access to nutritious food. The campaign was “not just the CEO who had a cause and somebody wrote a check,” notes Callan. By correlating the success of members losing weight to the good they could affect, Weight Watchers utilized shared value as a core business strategy.
  • Future Tech breaker slide
  • I want you to be rich. I want all of us to be rich. But I want rich to mean something besides simply monetary profits. Wealth has to be redefined for a bigger picture of Shared Value. More on that later.
  • I want you to be rich. I want all of us to be rich. But I want rich to mean something besides simply monetary profits. Wealth has to be redefined for a bigger picture of Shared Value. More on that later.
  • I want you to be rich. I want all of us to be rich. But I want rich to mean something besides simply monetary profits. Wealth has to be redefined for a bigger picture of Shared Value. More on that later.
  • I want you to be rich. I want all of us to be rich. But I want rich to mean something besides simply monetary profits. Wealth has to be redefined for a bigger picture of Shared Value. More on that later.
  • Did you say I don’t think Social Media is going to go anywhere? Did you not buy stock in Apple? The future is connected and caring. SM used to be for the geeks with one or two early adopters making noise in an organization. Now it’s ubiquitous and simply just marketing. Same with Mobile. Why are you even saying, “we don’t have much of a mobile budget this year?” So now ask yourself about CSR - are you thinking of it simply as a PR vehicle or in a deeper, core-business innovation way?
  • I hope you’re good, but I mainly hope you’re good in business. Sustainability is not just about being green - it’s about sustaining your employees, supply chain and all the other stakeholders besides your investors. You can’t sacrifice the Big Picture any longer. And why would you? It makes you MONEY plus multiple other benefits. So if you’re pure evil, start a new habit, even if it feels strange to give or be aligned with a cause. Your cause is improving value and increasing profits. If the friends justify the means, or others are helped in the process, just enjoy the ride.
  • I want you to be rich. I want all of us to be rich. But I want rich to mean something besides simply monetary profits. Wealth has to be redefined for a bigger picture of Shared Value. More on that later.
  • I want you to be rich. I want all of us to be rich. But I want rich to mean something besides simply monetary profits. Wealth has to be redefined for a bigger picture of Shared Value. More on that later.
  • I want you to be rich. I want all of us to be rich. But I want rich to mean something besides simply monetary profits. Wealth has to be redefined for a bigger picture of Shared Value. More on that later.

The Future of Communications: Connection and Cause The Future of Communications: Connection and Cause Presentation Transcript

  • John C. Havens EVP, Strategy and Engagement at Yoxi.tv @johnchavens Connection and Cause The Future Value of Social Business
  • Yoxi is an organization that discovers and elevates social entrepreneurs (SIR’s) by leveraging their expertise for global business opportunities.
  • Connection: The Future of Technology
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  • Cause: The Future of Communications
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  • The Friends Justify the Means
  • “ Shared Value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. It is not on the margin of what companies do but at the center.” - Michael Porter, Bishop William Lawrence Professor at Harvard Business School
  • What People Want From Companies
  • What People Want From Companies
  • What People Want From Companies
  • What People Want From Companies
  • Rich or Reactionary
  • The Four Most Powerful Words in Social Media -
  • What Do You Think?
  • The Four Most Powerful Words in Business -
  • How Can I Help?
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  • Contact: John C. Havens EVP, Strategy and Engagement @johnchavens (917) 597-3323