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The Data Diagnosis: Emerging Technologies for Healthcare
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The Data Diagnosis: Emerging Technologies for Healthcare


This is the deck I presented at the Mobile Healthcare Communications conference with the Business Development Institute in New York City …

This is the deck I presented at the Mobile Healthcare Communications conference with the Business Development Institute in New York City (http://www.cvent.com/EVENTS/Info/Summary.aspx?e=fbec8c79-9a77-466d-9600-8a9dd1a2e329).

For more info, go to: @johnchavens on twitter.

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  • www.grindr.com Uses GPS to tell your location and locate others.
  • Anne Meneghetti
  • Estimates from the World Health Organization indicate that only about 50% of patients with chronic diseases living in developed countries follow treatment recommendations. SMS helps solve this problem – a user has a web-based health record which is accessed via the phone with daily blood-sugar levels entered. Readings that are too high or low trigger emergency advice.
  • Jon Froehlich, University of Washington
  • Jon Froehlich, University of Washington
  • Kendra Markle, Kaiser Permanente, Persuasive Technology Lab, Stanford University
  • NOTE: Cari Wolfson deck (below this one on May 24 th ) has great general mobile stats
  • Turns a laptop – or desktop – computer and a mobile phone or modem into a two-way group messaging hub. Works anywhere there’s a mobile signal so it doesn’t need the Internet Once you have the software running on your computer, you can send messages to wide groups of people, and collect responses to any questions or surveys you might want to run, all via text message.
  • Josh Nesbit, Executive Director
  • Anne Meneghetti
  • Anne Meneghetti
  • Doctor’s office waiting room (QR codes, texts, video) to help with boredom. Pharmacy waiting lines. Video storage, facial recognition and AR to help Alzheimer’s patients. Vital Signs to your body, etc: http://www.switched.com/2010/10/10/human-sends-vital-signs-to-your-phone-over-body-area-networ/ -QR code list: http://blog.greattv.com/2010/11/list-101-major-u-s-national-brands-are-using-two-dimensional-2d-scan-codes-in-2010-including-quick-response-qr-scanlife-ezcodes-and-microsoft-tag-scan-codes/ -Combining things—people dating with their health information. GPS data, re: FB places with someone having a heart attack, etc. -Read “How to Avoid FDA regs using QR codes” -How AR helps save lives – RWW -BDI: Add NFC stuff – heart monitors in a public place, etc. http://www.mobilebehavior.com/2010/12/09/mobile-paths-android-nexus-s-and-near-field-communication/ (Mashable--http://mashable.com/2010/05/06/near-field-communication/) -NFC white paper, etc.


  • 1. THE DATA DIAGNOSIS – HOW EMERGING MEDIA IS TRANSFORMING HEALTHCARE John C. Havens EVP, Social Media, Porter Novelli @johnchavens
  • 2. WHY MOBILE?
  • 3.
  • 4. P&G ‘s Always Me Ovulation Tracker
    • Personalized question and answer function to address intimate questions
    • Comprehensive, interactive tracker and calendar to help manage a woman’s period/cycle
    • “ Shop Always” button for discreet, immediate and direct online purchase of Always feminine hygiene products from one’s mobile device as well as a store locator
  • 5.
  • 7. mHealth Adoption The Mobile Health Market Report, 2010-2015 from Research2Guidance: Widespread mHealth adoption and the proliferation of smart phone health information and medical monitoring apps are set to transform all health-related industry sectors by 2015. 
  • 8. CDC / Epocrates Source: CDC and Epocrates H1N1 Social Media Survey 2010
  • 9. Remote Healthcare
    • 56% of US consumers like the idea of remote healthcare.
    • 41% prefer care delivered via mobile device.
    Source: Pricewaterhouse Coopers
  • 11. Compliance in Healthcare
  • 12. Epocrates / Walgreens "When I prescribe a medication for a patient, I’m not always confident they will get it filled. Now with access to the Walgreens PSC formulary, I can give them an affordable option and definitive location to pick up the prescription. I'm hopeful this will make it easier for patients to comply with their drug regimen and be easier on their wallets."  – Dr. Robert Dudley, family practice physician
  • 14. Activity Interference Source: Jon Froehlich, University of Washington
  • 15. Activity Interference Source: Jon Froehlich, University of Washington
  • 16. Weight Mate Source: Kendra Markle, Kaiser Permanente
  • 17. Weight Mate Source: Kendra Markle, Kaiser Permanente
  • 18. TEXTING
  • 19. Paul Meyer, Voxiva, Text4Baby
  • 20. Frontline SMS Locator
  • 21. Frontline SMS Locator
  • 22. Frontline SMS Locator
  • 23. APPS
  • 24. MedSpeak
  • 25. iTriage Symptom Locator Mountain State Health Alliance in Tennessee App and electronic billboards relaying wait times at hospital emergency rooms “ Symptom Navigator” tied to best and nearest health center
  • 26. iTriage Symptom Locator
  • 27. Epocrates
  • 28.
  • 29. QR CODES
  • 30.
  • 32. Kraft / Anonymous Video Analytics (AVA)
  • 34.
  • 36. UI-Art - Finland
  • 37. UI-Art - Finland
  • 38. UI-Art - Finland
  • 39. Frog Design
  • 40. Frog Design
  • 41. WHY MOBILE?
  • 42.
  • 43.
  • 44. [email_address] @johnchavens