Media 2.0pen: The Nature of Online Transparency

Media 2.Open Navigating Online Transparency John C. Havens VP, Business Development - BlogTalkRadio Live audio streaming: www.blogtalkradio.com/transparency

Introduction

Shel Holtz and John C. Havens are writing a book, tentatively titled, “Media 2.Open” Visit/respond at: www.transparencybook.com

Why I’m interested

New Media community is changing. It’s not the tiny world it once was.

“Supporting the new media community” demands actions over words, and communication versus critique.

PodCamp NYC experience.

Don’t have a public Email Google Group

The Comments

Snarkicons/Link Bait

Snarkicons

“ Community” and Censorship

Our Book/Focus

Create a working definition of Transparency: Using Case Studies; document the history of Transparency; Transparency done right and wrong.

Organizational Preparedness: Checklist of characteristics of a transparent organization; how to get your corporate culture ready for these changes.

Where Transparency Lives: Talk about sales processes, manufacturing processes, finances, crisis management, and internal transparency.

Channels of Transparency: Traditional PR and Media Relations; leadership blogs, issues blogs, employee involvement, podcasting/vlogging; social networks; face to face.

Legal and Other Objections: Addressing loss of control, IT/Security

Next Steps: Creating a Transparency Plan; the future of Transparency

Full Disclosure versus Transparency

Dating analogy:

(Transparent) “I’ve been looking forward to our date.”

(Full Disclosure) “I’m hoping to have babies with you.”

Ben & Jerry’s versus a pharmaceutical firm.

Finding the Balance is Key.

Transparency Done Wrong John Mackey/Whole Foods

Dangers of Transparency

Cult of the Amateur

“ Bloggers don’t get sued.”

Are bloggers journalists?

Transparency Done Right jetBlue

jetBlue (Continued)

jetBlue’s Bill of Rights

jetBlue’s Follow Up

Transparency Done Right Thomas The Tank Engine

Wayne Silby’s Calvert Fund/ROI

“ The strong results we achieved this year clearly indicate that shareholders want companies to adopt more responsible business practices n the aftermath of recent corporate scandals. Shareholders see a clear connection between stronger governance and improved corporate responsibility, on the one hand, and better financial performance and enhanced shareholder value on the other.”