GE's Plug Into the Smartgrid Augmented Reality Case Study

PlugIntoTheSmartGrid.com

Using innovation to drive engagement How do you take a complex subject like the “Smart Grid” and get people interested?
YouTube Takeover
1.1 million views
Second most watched video on all of YouTube for the day
23,500 visits to Augmented Reality page in one day
PopSci Cover Feature
> 100,000 visits to AR page

Paid media + innovation = earned media More than 100 user videos sharing their own AR experiences
>170,000 views
>800 comments
Avg 4.9/5.0 rating
Plus ..
more than 6,500 blog posts
9 major articles
13 major online press articles

When people use your advertising to communicate, they’re engaged …

Engagement drives awareness
More than 1.2 million uniques with more than 1 million Augmented Reality users
18% of traffic to PlugIntoTheSmartGrid.com directly from paid media; 82% from organic traffic and earned media

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GE's Plug Into the Smartgrid Augmented Reality Case Study

by johnchavens on Nov 22, 2009

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GE’s Plug Into the Smartgrid Augmented Reality Case Study — Presentation Transcript