PlugIntoTheSmartGrid.com
Using innovation to drive engagement How do you take a complex subject like the “Smart Grid” and get people interested? <u...
Paid media + innovation = earned media More than 100 user videos sharing their own AR experiences <ul><li>>170,000 views <...
When people use your advertising to communicate, they’re engaged …
Engagement drives awareness <ul><li>More than 1.2 million uniques with more than 1 million Augmented Reality users </li></...
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GE's Plug Into the Smartgrid Augmented Reality Case Study

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GE's presentation at Web2Open on their Plug Into the SmartGrid Augmented Reality Campaign.

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GE's Plug Into the Smartgrid Augmented Reality Case Study

  1. 1. PlugIntoTheSmartGrid.com
  2. 2. Using innovation to drive engagement How do you take a complex subject like the “Smart Grid” and get people interested? <ul><li>YouTube Takeover </li></ul><ul><li>1.1 million views </li></ul><ul><li>Second most watched video on all of YouTube for the day </li></ul><ul><li>23,500 visits to Augmented Reality page in one day </li></ul><ul><li>PopSci Cover Feature </li></ul><ul><li>> 100,000 visits to AR page </li></ul>
  3. 3. Paid media + innovation = earned media More than 100 user videos sharing their own AR experiences <ul><li>>170,000 views </li></ul><ul><li>>800 comments </li></ul><ul><li>Avg 4.9/5.0 rating </li></ul><ul><li>Plus .. </li></ul><ul><li>more than 6,500 blog posts </li></ul><ul><li>9 major articles </li></ul><ul><li>13 major online press articles </li></ul>
  4. 4. When people use your advertising to communicate, they’re engaged …
  5. 5. Engagement drives awareness <ul><li>More than 1.2 million uniques with more than 1 million Augmented Reality users </li></ul><ul><li>18% of traffic to PlugIntoTheSmartGrid.com directly from paid media; 82% from organic traffic and earned media </li></ul>

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