Thank You to our Guests <ul><li>Ori Inbar </li></ul><ul><li>Noora Guldemond </li></ul><ul><li>Dana Farbo </li></ul>
 
Tactic
 
 
 
Nike True City
<ul><li>Cool </li></ul><ul><li>Connect </li></ul><ul><li>Click   </li></ul>Culture
<ul><li>Cool </li></ul>
 
Click
 
 
 
<ul><li>Cool </li></ul><ul><li>Click   </li></ul>
Georgia Tech Augmented Reality
 
Location Aware Advertising
<ul><li>Cool </li></ul><ul><li>Connect </li></ul>
 
IBM Seer
 
Cool Connect Click
 
Microsoft Natal Xbox
 
Google Favorite Places – AR  (59) Google Favorite Places - Retail
Google Goggles
ROI Cisco Retail AR BMW Training
 
 
<ul><li>Cool </li></ul><ul><li>Connect </li></ul><ul><li>Click   </li></ul>Culture
Facial Recognition Tagging Real People (6:45)
 
 
Virtual Advertising Rights (VAR)
Hyper AR
I’m at a Conference and  I don’t remember anyone’s name because I don’t have to.  I’m wearing my AR glasses and will be ab...
 
<ul><li>Cool </li></ul><ul><li>Connect </li></ul><ul><li>Click </li></ul><ul><li>Culture   </li></ul>
The Right Conversations at the Right Time.
At the Right  Place.
Real or Virtual.
Thank You!
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Augmented Reality for Public Relations - Implications of The Outernet on Commerce and Culture

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How Augmented Reality and similar "Outernet" technologies will affect culture and commerce. Touches on ideas of VAR (Virtual Air Rights), QR Codes, privacy and advertising issues. Originally presented to Porter Novelli in New York on January 19th, 2010.

Published in: Technology, Business
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Augmented Reality for Public Relations - Implications of The Outernet on Commerce and Culture

  1. 2. Thank You to our Guests <ul><li>Ori Inbar </li></ul><ul><li>Noora Guldemond </li></ul><ul><li>Dana Farbo </li></ul>
  2. 4. Tactic
  3. 8. Nike True City
  4. 9. <ul><li>Cool </li></ul><ul><li>Connect </li></ul><ul><li>Click </li></ul>Culture
  5. 10. <ul><li>Cool </li></ul>
  6. 12. Click
  7. 16. <ul><li>Cool </li></ul><ul><li>Click </li></ul>
  8. 17. Georgia Tech Augmented Reality
  9. 19. Location Aware Advertising
  10. 20. <ul><li>Cool </li></ul><ul><li>Connect </li></ul>
  11. 22. IBM Seer
  12. 24. Cool Connect Click
  13. 26. Microsoft Natal Xbox
  14. 28. Google Favorite Places – AR (59) Google Favorite Places - Retail
  15. 29. Google Goggles
  16. 30. ROI Cisco Retail AR BMW Training
  17. 33. <ul><li>Cool </li></ul><ul><li>Connect </li></ul><ul><li>Click </li></ul>Culture
  18. 34. Facial Recognition Tagging Real People (6:45)
  19. 37. Virtual Advertising Rights (VAR)
  20. 38. Hyper AR
  21. 39. I’m at a Conference and I don’t remember anyone’s name because I don’t have to. I’m wearing my AR glasses and will be able to use facial recognition to pull up people’s names plus our most recent transcribed conversation (which had excellent SEO as I’ve been using popular keywords when I talk ) and I’m wearing a shirt with a QR code maximized for visual search. At the bar last night I saw a cute girl’s geo Tweets and sent her a text offer for a beer. Went shopping yesterday for a jacket and they had blue-tooth enabled smart shelves with RFID . I put one jacket down and three feet later got an email with a discount offer on another jacket. I don’t think like I used to anymore. It’s like GPS—I don’t remember how to read a map. Or recall my phone number. Or know how to look up the definition to a word. I tend to only make choices now via Group Think after hearing from all my Social Networks along with multiple people I’ve never met……….
  22. 41. <ul><li>Cool </li></ul><ul><li>Connect </li></ul><ul><li>Click </li></ul><ul><li>Culture </li></ul>
  23. 42. The Right Conversations at the Right Time.
  24. 43. At the Right Place.
  25. 44. Real or Virtual.
  26. 45. Thank You!
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