Wow, Whoops,   Whatever.      A design approach for making things that succeed.John Buckman <john@magnatune.com>
Download this presentation            at http://blog.magnatune.com
Wow    ohmygod!I have to try that   right away!
WhoopsWhat do you mean,it doesn’t do that?
Whatever   Uh huh, uh huh,yeah, that’s nice, sure,       whatever.
Audio AtomizerReal-time splicing and reordering       of spoken phrases.              Released in:1993       Dedicated Win...
(Atomizer Audio Sample)
ToneGnomeAudio Engineering Services    over the Internet
Improve live recordings:remove hissstandardize volume differencesimprove (or create) the stereo imageremove applause,    t...
Magnatune
MoodMixes
iLicenseMusic
How to Contact Me<john@magnatune.com>http://blog.magnatune.com
Wow, Whoops, Whatever
Wow, Whoops, Whatever
Wow, Whoops, Whatever
Wow, Whoops, Whatever
Wow, Whoops, Whatever
Wow, Whoops, Whatever
Wow, Whoops, Whatever
Wow, Whoops, Whatever
Wow, Whoops, Whatever
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Wow, Whoops, Whatever

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Keynote speech given at AES Conference in Budapest 2012.

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Transcript of "Wow, Whoops, Whatever"

  1. 1. Wow, Whoops, Whatever. A design approach for making things that succeed.John Buckman <john@magnatune.com>
  2. 2. Download this presentation at http://blog.magnatune.com
  3. 3. Wow ohmygod!I have to try that right away!
  4. 4. WhoopsWhat do you mean,it doesn’t do that?
  5. 5. Whatever Uh huh, uh huh,yeah, that’s nice, sure, whatever.
  6. 6. Audio AtomizerReal-time splicing and reordering of spoken phrases. Released in:1993 Dedicated Windows machine Turtle Beach DSP56001required
  7. 7. (Atomizer Audio Sample)
  8. 8. ToneGnomeAudio Engineering Services over the Internet
  9. 9. Improve live recordings:remove hissstandardize volume differencesimprove (or create) the stereo imageremove applause, talking, cheers, etc...improve the ambience, feel and echo of the room sound.break up a single, long recording into separatetracksfade the sound in and out at each songconvert a bootleg recording into a CD for your personal useCreate CD artwork, make CDs, or make an online store for you:Design the cover, booklet and CD artwork: more info.Manufacture small batches of store-quality, shrink wrapped CDs at a low cost.Create an online store where people can order your CD from you: theyre made on demand, shipped by the factory, and theres no ongoing work for you.Convert Vinyl recordsRemove scratches and popsScan the original artwork, perform visual cleanup and convert the graphics to CD formatIncrease the dynamic range of the vinyl recordingConvert vinyl records to digital audio files, with our ultra-high-end Bang & Olufson turntable.Make small batches of professional quality CDs from your vinyl recordingOften, the end result sounds as good as a CD!Audio editingChop up multiple takes of the same song: remove playing errors, and find your best performance of each section of music.We haveextensive experience combining dozens of takes into a single harmonious performance.Mixdown and MasteringWe can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics We can mix a multi-track recording down to stereo, with your extensive input involvedMastering: add audio "sparkle", balance frequenciesAcoustics: improve the sound of the reverb, echo and room characteristics
  10. 10. Magnatune
  11. 11. MoodMixes
  12. 12. iLicenseMusic
  13. 13. How to Contact Me<john@magnatune.com>http://blog.magnatune.com
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