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Squeezing the evil out of the music industry
 

Squeezing the evil out of the music industry

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I talk about my past, how went from an open source geek, to a free culture advocate, and about Magnatune and BookMooch

I talk about my past, how went from an open source geek, to a free culture advocate, and about Magnatune and BookMooch

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    Squeezing the evil out of the music industry Squeezing the evil out of the music industry Presentation Transcript

    • Squeezing the Evil out of the music industry John Buckman <john@magnatune.com> http://slideshare.net/johnbuckman http://creativecommons.org/licenses/by-sa/3.0/
    • Squeezing the Evil out of the music industry John Buckman <john@magnatune.com> http://slideshare.net/johnbuckman http://creativecommons.org/licenses/by-sa/3.0/
    • Personal
    • My Journey
    • From Open Source Geek
    • int Ns_ModuleInit(char *hServer, char *hModule) { nsdbContext *context = ns_malloc(sizeof(nsdbContext)); Ns_RegisterShutdown(nsbdShutdown, context); if (hServer) { context->server = ns_malloc(strlen(hServer)+1); strcpy(context->server, hServer); } else { context->server = NULL; } if (hModule) { context->module = ns_malloc(strlen(hModule)+1); strcpy(context->module, hModule); } else { context->module = NULL; } Tcl_InitHashTable(&table_handles, TCL_STRING_KEYS); dbenv_start(home); Ns_MutexInit(&mutexBDPut); Ns_MutexInit(&mutexBDSync);
    • To Open Culture Nerd
    • from Legally Ignorant
    • 1993 (I was 24 years old): Desktop Internet Reference
    • License: The Desktop Internet Reference is in the public domain and may not be sold...
    • That makes no (legal) sense. but it was a “CC by-nc-sa” concept
    • to Stallman
    • http://www.samag.com/documents/s=1148/sam0107a/0107a.htm
    • to Lessig
    • to Blissful Enlightenment
    • Amarok Rhythmbox Songbird Squeezebox
    • Bang & Olufsen Renault
    • Blair Witch Project
    • Ubuntu & Canonical
    • It’s all good
    • from Introverted by nature
    • A film: “Defending Your Life”
    • Toastmasters
    • to Extroverted by choice
    • A bit more Activist
    • Wanting to sleep better at night
    • Lyris
    • Majordomo
    • Mailman
    • Unhappy
    • Sold out
    • But, there was a problem.
    • Our business model sucked.
    • BIG music license fees are an old-boy network
    • Our download advantages: * no drm * high audio quality * musicians get paid
    • Yawn. iTunes does that all now.
    • Cory Doctorow says: DRM is not a feature
    • I say: The lack of DRM is also not a feature.
    • Our consumer model is outdated.
    • In 1970: Shopping for music is fun!
    • In 2000: Shopping online for music is fun! (just like in a physical store)
    • In 2008: Shopping for music online is boring
    • Find a teenage girl Look at her iPod
    • You will find: Collections Music from my friend Amy That cute DJ Chill out I wanna feel good! music
    • Our analysis: being a music librarian is no fun - picking music is tedious - backing up, moving music is work - “I just want to listen!”
    • Our analysis: People want access, they want curated collections, they want simplicity.
    • Our new business model
    • Help us stop selling you music
    • Tell us how much you want to pay each month
    • We give you complete access to our music, in every way you can imagine
    • streaming from work downloads 3g iPhone app web player multihour podcasts Creative Commons legalized sharing
    • completely changes the seller/buyer dynamic
    • “customers” become “members” and “supporters” and “connectors”
    • and all I need to worry about is keeping them happy.
    • Forget B2C! What about B2B?
    • US music business is $18 billion annually
    • $12 billion of that is licensing
    • Yes, 2/3rds.
    • Record labels are scared, slow, stupid. And they’re downsizing.
    • And many companies are out- competing them with licensing.
    • Our niche: rights you can’t get elsewhere
    • Renault Megane
    • From the producers of The Blair Witch Project
    • To summarize
    • Music licensing is an ok business slow to build, focus on untapped niches
    • Download sales are dying
    • For now: Memberships, all-you-can-eat, no restrictions, works.
    • Magnatune won’t take over the world
    • but it can make a contribution
    • and it’s a nice way to spend a decade of my life
    • Home bookshelves around the world
    • Their books available to you
    • for free
    • and nothing publishers can do about it
    • BookMooch makes money with: - margin on Amazon sales ($40,000 in monthly Amazon book sales)
    • Twenty companies The largest: BookCrossing PaperbackSwap BookMooch
    • Estimate: Two million people have tried book swapping
    • At least 50,000 books are swapped each day
    • Google loves us
    • BookMooch - total number of swaps
    • 800,000 in 2nd year 300,000 in 1st year BookMooch - total number of swaps 1 year ago: 300,000 - now at 1.1 million
    • Book swapping web sites will be the first global, free repository of most historical human knowledge
    • Whatcha think? John Buckman <john@magnatune.com> http://slideshare.net/johnbuckman CC BY-SA 3.0 - http://creativecommons.org/licenses/by-sa/3.0/