CC Lux

Slide 1: copyright, remixed. A presentation about Creative Commons. by John Buckman CEO of Magnatune, Creative Commons Director johnbuckman@creativecommons.org

Slide 3: Who is John? This presentation is downloadable at: http://blogs.magnatune.com John Buckman <john@magnatune.com>

Slide 4: 1995 - 2005 Lyris Technologies Email List Server Software Sold in 2005

Slide 5: 2003- Magnatune Records - Online Record Label

Slide 6: 2006- BookMooch - A community fo exchanging used books

Slide 7: Board member - Creative Commons - Electronic Frontier Foundation - Open Rights Group

Slide 8: What is Creative Commons?

Slide 9: It's a social movement taking \"open source\" philosophy and applying it to other media

Slide 10: Microsoft vs Linux = Big Media vs CC

Slide 11: also... CC is a middle ground between “all rights reserved” and “no rights reserved” (public domain)

Slide 12: or... how to do more and pay lawyers less

Slide 13: CC assists creators in assigning certain rights to the public while they retain other rights

Slide 14: CC makes well-written, reusable legal documentation and promotes those who use those documents

Slide 15: Which rights are involved?

Slide 16: Always with CC: * you have to credit the artist (marketing) * copying is allowed (wide distribution)

Slide 17: Creator can choose to restrict: * commercial use * reuse

Slide 18: Big Media is anti-technology, risk averse and won't permit experimentation and they are in control

Slide 19: CC-licensed media is pre- cleared and enables experimentation and creativity

Slide 20: You won’t get sued

Slide 21: the public is angry at Big Media but loves Creative Commons

Slide 22: With CC you get: * free press exposure * public love * word-of-mouth

Slide 23: CC's “Larry Lessig\" is the 2nd \"blog\" result in google

Slide 24: Magnatune's experience 1.5 million google links to Magnatune

Slide 25: and massive exposure via traditional press

Slide 26: This page is not under a Creative Commons license.

Slide 27: This page is not under a Creative Commons license.

Slide 28: This page is not under a Creative Commons license.

Slide 29: Massive quantity of content is CC licensed 2004: 4.7m 2005: 10m 2005 1/2: 45m 2006 1/2: 140m 2007: 300m

Slide 30: Flickr Photos with CC license 2005: 4m 2006: 10m 2007: 25m

Slide 31: Which rights are reserved? * non-commercial (nc): 67% * no reuse (nd): 24% * viral license (sa): 45%

Slide 32: CC can be a business model for endangered cultural products * low marketing cost * massive distribution * find your niche audience

Slide 33: Some ways to make money with CC: * help consumers find the good stuff * help creators find their audience * help people create through reuse * sell additional rights * try-before-you-buy

Slide 34: Questions?

Slide 35: Magnatune is a sucessful example of a Creative Commons based business.

Slide 36: Setting the scene: Piracy everywhere vs Permission Society

Slide 37: This page is not under a Creative Commons license.

Slide 38: This page is not under a Creative Commons license.

Slide 39: This page is not under a Creative Commons license.

Slide 41: Is “Open Music” a third way?

Slide 52: This page is not under a Creative Commons license.

Slide 53: This page is not under a Creative Commons license.

Slide 54: This page is not under a Creative Commons license.

Slide 55: Summary: Magnatune is a successful example of a Creative Commons based business. For more info: John Buckman <johnbuckman@creativecommons.org> http://blogs.magnatune.com