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copyright, remixed.
 A presentation about Creative Commons.



               by John Buckman
  CEO of Magnatune, Creative...
Who is John?
This presentation is
downloadable at:
http://blogs.magnatune.com




John Buckman
<john@magnatune.com>
1995 - 2005
Lyris Technologies
Email List Server Software
Sold in 2005
2003-
Magnatune Records
- Online Record Label
2006-
BookMooch
- A community fo exchanging used books
Board member
- Creative Commons
- Electronic Frontier
  Foundation
- Open Rights Group
What is Creative
 Commons?
It's a social movement
  taking quot;open sourcequot;
philosophy and applying
     it to other media
Microsoft vs Linux
        =
Big Media vs CC
also...

   CC is a middle ground
between “all rights reserved”
             and
    “no rights reserved”
      (public do...
or...

 how to do more
and pay lawyers less
CC assists creators in
assigning certain rights to the
public while they retain other
            rights
CC makes well-written,
reusable legal documentation

and promotes those who use
      those documents
Which rights are involved?
Always with CC:
* you have to credit the artist (marketing)

 * copying is allowed (wide distribution)
Creator can choose to
restrict:

* commercial use
* reuse
Big Media is anti-technology,
risk averse and won't permit
       experimentation

  and they are in control
CC-licensed media is pre-
  cleared and enables
    experimentation
      and creativity
You won’t get sued
the public is angry at
     Big Media

    but loves
Creative Commons
With CC you get:

* free press exposure
* public love
* word-of-mouth
CC's “Larry Lessigquot; is the
2nd quot;blogquot; result in google
Magnatune's experience

1.5 million google links
    to Magnatune
and

massive exposure via
 traditional press
This page is not under a Creative Commons license.
This page is not under a Creative Commons license.
This page is not under a Creative Commons license.
Massive quantity of content is
        CC licensed
            2004: 4.7m
             2005: 10m
           2005 1/2: 45m
...
Flickr Photos with CC
        license
        2005: 4m
       2006: 10m
       2007: 25m
Which rights are reserved?
* non-commercial (nc): 67%

* no reuse (nd): 24%

* viral license (sa): 45%
CC can be a business model for
endangered cultural products
* low marketing cost
* massive distribution
* find your niche a...
Some ways to make money
       with CC:
* help consumers find the good stuff
 * help creators find their audience
 * help pe...
Questions?
Magnatune is a sucessful example of a
 Creative Commons based business.
Setting the scene:

Piracy everywhere
        vs
Permission Society
This page is not under a Creative Commons license.
This page is not under a Creative Commons license.
This page is not under a Creative Commons license.
Is “Open Music”
   a third way?
This page is not under a Creative Commons license.
This page is not under a Creative Commons license.
This page is not under a Creative Commons license.
Summary:

Magnatune is a successful example of a
 Creative Commons based business.

                  For more info:
     ...
CC Lux
CC Lux
CC Lux
CC Lux
CC Lux
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CC Lux
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Transcript of "CC Lux"

  1. 1. copyright, remixed. A presentation about Creative Commons. by John Buckman CEO of Magnatune, Creative Commons Director johnbuckman@creativecommons.org
  2. 2. Who is John? This presentation is downloadable at: http://blogs.magnatune.com John Buckman <john@magnatune.com>
  3. 3. 1995 - 2005 Lyris Technologies Email List Server Software Sold in 2005
  4. 4. 2003- Magnatune Records - Online Record Label
  5. 5. 2006- BookMooch - A community fo exchanging used books
  6. 6. Board member - Creative Commons - Electronic Frontier Foundation - Open Rights Group
  7. 7. What is Creative Commons?
  8. 8. It's a social movement taking quot;open sourcequot; philosophy and applying it to other media
  9. 9. Microsoft vs Linux = Big Media vs CC
  10. 10. also... CC is a middle ground between “all rights reserved” and “no rights reserved” (public domain)
  11. 11. or... how to do more and pay lawyers less
  12. 12. CC assists creators in assigning certain rights to the public while they retain other rights
  13. 13. CC makes well-written, reusable legal documentation and promotes those who use those documents
  14. 14. Which rights are involved?
  15. 15. Always with CC: * you have to credit the artist (marketing) * copying is allowed (wide distribution)
  16. 16. Creator can choose to restrict: * commercial use * reuse
  17. 17. Big Media is anti-technology, risk averse and won't permit experimentation and they are in control
  18. 18. CC-licensed media is pre- cleared and enables experimentation and creativity
  19. 19. You won’t get sued
  20. 20. the public is angry at Big Media but loves Creative Commons
  21. 21. With CC you get: * free press exposure * public love * word-of-mouth
  22. 22. CC's “Larry Lessigquot; is the 2nd quot;blogquot; result in google
  23. 23. Magnatune's experience 1.5 million google links to Magnatune
  24. 24. and massive exposure via traditional press
  25. 25. This page is not under a Creative Commons license.
  26. 26. This page is not under a Creative Commons license.
  27. 27. This page is not under a Creative Commons license.
  28. 28. Massive quantity of content is CC licensed 2004: 4.7m 2005: 10m 2005 1/2: 45m 2006 1/2: 140m 2007: 300m
  29. 29. Flickr Photos with CC license 2005: 4m 2006: 10m 2007: 25m
  30. 30. Which rights are reserved? * non-commercial (nc): 67% * no reuse (nd): 24% * viral license (sa): 45%
  31. 31. CC can be a business model for endangered cultural products * low marketing cost * massive distribution * find your niche audience
  32. 32. Some ways to make money with CC: * help consumers find the good stuff * help creators find their audience * help people create through reuse * sell additional rights * try-before-you-buy
  33. 33. Questions?
  34. 34. Magnatune is a sucessful example of a Creative Commons based business.
  35. 35. Setting the scene: Piracy everywhere vs Permission Society
  36. 36. This page is not under a Creative Commons license.
  37. 37. This page is not under a Creative Commons license.
  38. 38. This page is not under a Creative Commons license.
  39. 39. Is “Open Music” a third way?
  40. 40. This page is not under a Creative Commons license.
  41. 41. This page is not under a Creative Commons license.
  42. 42. This page is not under a Creative Commons license.
  43. 43. Summary: Magnatune is a successful example of a Creative Commons based business. For more info: John Buckman <johnbuckman@creativecommons.org> http://blogs.magnatune.com
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