Book Swapping Web Sites:
              Not the Apocalypse

A presentation by John Buckman, CEO/Founder of BookMooch
      ...
john@bookmooch.com

http://slideshare.net/johnbuckman
Book swapping is...
People exchanging books between each other




          “Bücher Austauschen”
How does it work?
Twenty companies


     The largest:

     BookCrossing
    PaperbackSwap
      BookMooch
Estimate:

Two million people
  have tried book swapping
At least

20,000 books
are swapped
  each day
Creating Incredible




Passion
for books
Bücherwald
BookMooch Angel Network
All Book Swap web
      sites are
  growing quickly
  Typical: 50% growth
    every 6 months
Google loves us
BookMooch - total number of swaps
800,000 in 2nd year




300,000 in 1st year




BookMooch - total number of swaps
   1 year ago: 300,000 - now at 1.1 mill...
Business models

        and

different approaches
BookCrossing:
 - leave a book somewhere
- let someone else pick it up
        - very soft sell
         - very global
BookCrossing
makes money with:
   - Pro membership
PaperbackSwap:
- paperback trading oriented
           - hard sell
       - special mailer
    - DVDs and CDs too
        ...
PaperbackSwap
makes money with:
  - selling book points
  - margin on postage
BookMooch:
- all kinds of books
   - very soft-sell
    - very global
BookMooch
     makes money with:
       - margin on Amazon sales

($40,000 in monthly Amazon book sales)
What does this mean for
      publishers?
This is already fairly big, getting bigger.
Three trends increasing growth:
Social
Green
Cheap
Creates book lovers

and is a direct channel to them
Yes, books are traded for free
   but many are purchased as well
A potential antidote to
  Amazon’s power?
You know your business,
    reach out to us.
Book Swapping Web Sites:
              Not the Apocalypse

A presentation by John Buckman, CEO/Founder of BookMooch
      ...
Book Trading Web Sites: Not the Apocalypse
Book Trading Web Sites: Not the Apocalypse
Book Trading Web Sites: Not the Apocalypse
Book Trading Web Sites: Not the Apocalypse
Book Trading Web Sites: Not the Apocalypse
Book Trading Web Sites: Not the Apocalypse
Book Trading Web Sites: Not the Apocalypse
Book Trading Web Sites: Not the Apocalypse
Book Trading Web Sites: Not the Apocalypse
Book Trading Web Sites: Not the Apocalypse
Book Trading Web Sites: Not the Apocalypse
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Book Trading Web Sites: Not the Apocalypse

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Presenting the top 3 Book-Swapping Web sites, and what this means to the traditional book publishing industry. Presented at the Frankfurt Book Fair 2008

Video of this presentation is available at:
<a href="http://blog.bookmooch.com/2008/10/17/presentation-in-frankfurt/">http://blog.bookmooch.com/2008/10/17/presentation-in-frankfurt/</a>

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Book Trading Web Sites: Not the Apocalypse

  1. 1. Book Swapping Web Sites: Not the Apocalypse A presentation by John Buckman, CEO/Founder of BookMooch <john@bookmooch.com> http://slideshare.net/johnbuckman
  2. 2. john@bookmooch.com http://slideshare.net/johnbuckman
  3. 3. Book swapping is... People exchanging books between each other “Bücher Austauschen”
  4. 4. How does it work?
  5. 5. Twenty companies The largest: BookCrossing PaperbackSwap BookMooch
  6. 6. Estimate: Two million people have tried book swapping
  7. 7. At least 20,000 books are swapped each day
  8. 8. Creating Incredible Passion for books
  9. 9. Bücherwald
  10. 10. BookMooch Angel Network
  11. 11. All Book Swap web sites are growing quickly Typical: 50% growth every 6 months
  12. 12. Google loves us
  13. 13. BookMooch - total number of swaps
  14. 14. 800,000 in 2nd year 300,000 in 1st year BookMooch - total number of swaps 1 year ago: 300,000 - now at 1.1 million
  15. 15. Business models and different approaches
  16. 16. BookCrossing: - leave a book somewhere - let someone else pick it up - very soft sell - very global
  17. 17. BookCrossing makes money with: - Pro membership
  18. 18. PaperbackSwap: - paperback trading oriented - hard sell - special mailer - DVDs and CDs too - USA only
  19. 19. PaperbackSwap makes money with: - selling book points - margin on postage
  20. 20. BookMooch: - all kinds of books - very soft-sell - very global
  21. 21. BookMooch makes money with: - margin on Amazon sales ($40,000 in monthly Amazon book sales)
  22. 22. What does this mean for publishers?
  23. 23. This is already fairly big, getting bigger.
  24. 24. Three trends increasing growth:
  25. 25. Social
  26. 26. Green
  27. 27. Cheap
  28. 28. Creates book lovers and is a direct channel to them
  29. 29. Yes, books are traded for free but many are purchased as well
  30. 30. A potential antidote to Amazon’s power?
  31. 31. You know your business, reach out to us.
  32. 32. Book Swapping Web Sites: Not the Apocalypse A presentation by John Buckman, CEO/Founder of BookMooch <john@bookmooch.com> http://slideshare.net/johnbuckman
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