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Book Trading Web Sites: Not the Apocalypse
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Book Trading Web Sites: Not the Apocalypse

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Presenting the top 3 Book-Swapping Web sites, and what this means to the traditional book publishing industry. Presented at the Frankfurt Book Fair 2008 …

Presenting the top 3 Book-Swapping Web sites, and what this means to the traditional book publishing industry. Presented at the Frankfurt Book Fair 2008

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  • 1. Book Swapping Web Sites: Not the Apocalypse A presentation by John Buckman, CEO/Founder of BookMooch <john@bookmooch.com> http://slideshare.net/johnbuckman
  • 2. john@bookmooch.com http://slideshare.net/johnbuckman
  • 3. Book swapping is... People exchanging books between each other “Bücher Austauschen”
  • 4. How does it work?
  • 5. Twenty companies The largest: BookCrossing PaperbackSwap BookMooch
  • 6. Estimate: Two million people have tried book swapping
  • 7. At least 20,000 books are swapped each day
  • 8. Creating Incredible Passion for books
  • 9. Bücherwald
  • 10. BookMooch Angel Network
  • 11. All Book Swap web sites are growing quickly Typical: 50% growth every 6 months
  • 12. Google loves us
  • 13. BookMooch - total number of swaps
  • 14. 800,000 in 2nd year 300,000 in 1st year BookMooch - total number of swaps 1 year ago: 300,000 - now at 1.1 million
  • 15. Business models and different approaches
  • 16. BookCrossing: - leave a book somewhere - let someone else pick it up - very soft sell - very global
  • 17. BookCrossing makes money with: - Pro membership
  • 18. PaperbackSwap: - paperback trading oriented - hard sell - special mailer - DVDs and CDs too - USA only
  • 19. PaperbackSwap makes money with: - selling book points - margin on postage
  • 20. BookMooch: - all kinds of books - very soft-sell - very global
  • 21. BookMooch makes money with: - margin on Amazon sales ($40,000 in monthly Amazon book sales)
  • 22. What does this mean for publishers?
  • 23. This is already fairly big, getting bigger.
  • 24. Three trends increasing growth:
  • 25. Social
  • 26. Green
  • 27. Cheap
  • 28. Creates book lovers and is a direct channel to them
  • 29. Yes, books are traded for free but many are purchased as well
  • 30. A potential antidote to Amazon’s power?
  • 31. You know your business, reach out to us.
  • 32. Book Swapping Web Sites: Not the Apocalypse A presentation by John Buckman, CEO/Founder of BookMooch <john@bookmooch.com> http://slideshare.net/johnbuckman