Book Trading Web Sites: Not the Apocalypse
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Book Trading Web Sites: Not the Apocalypse

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Presenting the top 3 Book-Swapping Web sites, and what this means to the traditional book publishing industry. Presented at the Frankfurt Book Fair 2008 ...

Presenting the top 3 Book-Swapping Web sites, and what this means to the traditional book publishing industry. Presented at the Frankfurt Book Fair 2008

Video of this presentation is available at:
http://blog.bookmooch.com/2008/10/17/presentation-in-frankfurt/

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    Book Trading Web Sites: Not the Apocalypse Book Trading Web Sites: Not the Apocalypse Presentation Transcript

    • Book Swapping Web Sites: Not the Apocalypse A presentation by John Buckman, CEO/Founder of BookMooch <john@bookmooch.com> http://slideshare.net/johnbuckman
    • john@bookmooch.com http://slideshare.net/johnbuckman
    • Book swapping is... People exchanging books between each other “Bücher Austauschen”
    • How does it work?
    • Twenty companies The largest: BookCrossing PaperbackSwap BookMooch
    • Estimate: Two million people have tried book swapping
    • At least 20,000 books are swapped each day
    • Creating Incredible Passion for books
    • Bücherwald
    • BookMooch Angel Network
    • All Book Swap web sites are growing quickly Typical: 50% growth every 6 months
    • Google loves us
    • BookMooch - total number of swaps
    • 800,000 in 2nd year 300,000 in 1st year BookMooch - total number of swaps 1 year ago: 300,000 - now at 1.1 million
    • Business models and different approaches
    • BookCrossing: - leave a book somewhere - let someone else pick it up - very soft sell - very global
    • BookCrossing makes money with: - Pro membership
    • PaperbackSwap: - paperback trading oriented - hard sell - special mailer - DVDs and CDs too - USA only
    • PaperbackSwap makes money with: - selling book points - margin on postage
    • BookMooch: - all kinds of books - very soft-sell - very global
    • BookMooch makes money with: - margin on Amazon sales ($40,000 in monthly Amazon book sales)
    • What does this mean for publishers?
    • This is already fairly big, getting bigger.
    • Three trends increasing growth:
    • Social
    • Green
    • Cheap
    • Creates book lovers and is a direct channel to them
    • Yes, books are traded for free but many are purchased as well
    • A potential antidote to Amazon’s power?
    • You know your business, reach out to us.
    • Book Swapping Web Sites: Not the Apocalypse A presentation by John Buckman, CEO/Founder of BookMooch <john@bookmooch.com> http://slideshare.net/johnbuckman