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The Second Web - How a Web that Works Like the World Becomes a World that Lives in the Web
 

The Second Web - How a Web that Works Like the World Becomes a World that Lives in the Web

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Shore Communications Inc. President John Blossom, author of the book "Content Nation," highlights key themes from his forthcoming book "The Second Web," focusing on how all communications, content ...

Shore Communications Inc. President John Blossom, author of the book "Content Nation," highlights key themes from his forthcoming book "The Second Web," focusing on how all communications, content sources and sensors are converging into a continuous fabric of immersive, intuitive and pervasive experiences that are transforming how we live.

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  • 13 January 2000

The Second Web - How a Web that Works Like the World Becomes a World that Lives in the Web The Second Web - How a Web that Works Like the World Becomes a World that Lives in the Web Presentation Transcript

  • THE SECOND WEB John Blossom, President, Shore Communications Inc. 8 December 2010
  • About Shore
    • Content Marketing Strategists
      • Enhance your strategies for publishing and content technology products and services in enterprise and media markets
    • We provide:
      • Market research, intelligence and analysis
      • Marketing strategy review and advice
      • Go-to-market content and services
    • Recognized:
      • 2004, 2005 EContent Magazine “100 Companies that Matter Most”
      • 2007 CODiE – Best Media Blog
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Web: shore.com
  • 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
  • 8 December 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
  • Content
    • What is The Second Web
    • Where it’s taking media
    • How to position media in The Second Web
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • The Second Web…
    • … is the convergence of:
      • all media
      • on all networks
      • in all formats
      • in all languages
      • on all devices
    • … in an infinite web of inputs, outputs and contexts adapted to our personal environment and senses.
      • Not drowning in content, swimming in it naturally
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • What’s Different
    • The First Web:
      • Internet
      • Static Web pages
      • Embedded programmable content
      • Inputs from PCs and servers, feeding PCs
      • People accessing machines
      • Request/response
      • Geekish
        • Point and click, keyboards
      • Complex, machine-driven design
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • The Second Web:
      • Any network(s)
      • HTML 5, apps
      • Programmable, semantic content as the container
      • Inputs from any sensor, feeding any device
      • People wearing machines
      • Streaming, real-time
      • Intuitive
        • Gesture, speech interface
      • Simple, human-driven design
  • We Want a Web that Works Like the World
    • And we don’t care what it’s called, as long as it works
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • We Want a Web that Works Like the World
    • And we don’t care what it’s called, as long as it works
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • We Want a Web that Works Like the World
    • And we don’t care what it’s called, as long as it works
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • We Want a Web that Works Like the World
    • And we don’t care what it’s called, as long as it works
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • We Want a Web Wherever We Are
    • The Second Web is mobile by default
    • Its newest users may have never owned a PC
    • The Web as an in-hand tool is a given
    • The Second Web uses mobile to sense and to connect to anything
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • A Web that Works Like the World
    • Real-time – a world that communicates with itself constantly
    • Immersive – high-quality, absorbing experiences
    • Convergent - all communications networks and technologies
    • Universal – language no longer a barrier
    • Functional – blending software and content effortlessly
    • Aware – Built around human senses and sensibilities
    • Sensory – Integrating universal awareness of the world
    • Collaborative – building knowledge and insight flexibly
    • Personal – follows the contours of human lives and relations
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
  • A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
  • A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
  • A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
  • A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
  • A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
  • A World that Lives in the Web
    • From accessing data to living in data
      • “ Always on” – ambient content
      • Trillions of sensors – data ecosystem
      • In every place and thing – even in us
      • Working with all human senses
      • Extending our human senses
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
      • Land Line
      • Satellite
      • Mobile/In-Vehicle
      • GPS
      • RFID/Near Field Communications
      • WiFi Direct
      • Bluetooth
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
      • Radio
      • Cable
      • “ White-Fi” UHF
      • Broadband on Power Lines (BPL)
      • VoIP/POTS Phones
      • Infrared
      • Private networks
    The Second Web: Uniting All Networks
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting All Networks
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Devices
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Things Near-Field Communications (NFC) Enable Secure Personal Data Transfer
  • The Second Web Follows our Senses
    • Responding to our humanity
      • “ Gesture computing” – context and function based on:
        • GPS, accelerometers, touch screens
      • Voice computing – extending our senses with:
        • Voice commands
        • Automated transcript generation
        • Automated dynamic translation
      • Sensor computing
        • Remote health and home monitoring
        • Body monitoring garments
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • The Second Web Follows our Senses
    • Responding to our humanity
      • “ Gesture computing” – context and function based on:
        • GPS, accelerometers, touch screens
      • Voice computing – extending our senses with:
        • Voice commands
        • Automated transcript generation
        • Automated dynamic translation
      • Sensor computing
        • Remote health and home monitoring
        • Body monitoring garments
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • The Second Web Follows our Senses
    • Responding to our humanity
      • “ Gesture computing” – context and function based on:
        • GPS, accelerometers, touch screens
      • Voice computing – extending our senses with:
        • Voice commands
        • Automated transcript generation
        • Automated dynamic translation
      • Sensor computing
        • Remote health and home monitoring
        • Body monitoring garments
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • The Second Web Shares our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • The Second Web Joins our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • The Second Web is Real-Time 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • The Second Web is “Freemium”
    • More valuable contexts, more willingness to pay
    • But Web lessons still apply
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • Implications for Media
    • Unintegrated media will become a rarity
    • Media will become more layered, immersive and interactive
    • Media will mingle the raw and the polished fluidly
    • Content categories, platforms mix fluidly
    • “ Tossing” content from platform to platform a given
    • No content can escape Web economics
    • Old media can be transformed into new platforms
      • Print on demand, personalized print
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • Multi-function, Multiplatform
    • Tablets, Smart Phones, STBs blend:
      • Ebooks
      • Social media
      • Video
      • Games
      • Magazines
      • Apps
      • Printed matter
    • Cross-platform strategies becoming cross-functional
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
    • HTML 5 & apps blend video, functionality and dynamic graphics into engaging experiences
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: New Immersive Media
  • The Second Web: New Immersive Media
    • The Wilderness Downtown – HTML 5 merging video, augmented reality, Google Street View, interactivity
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • The Second Web: New Immersive Media
    • Branson’s PROJECT – Is it a magazine, is it a video, is it a game? In The Second Web, it doesn’t matter .
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • The Second Web: New Immersive Media 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • The Second Web: Everything is One Web
    • Google TV
      • Cable
      • Satellite
      • Streaming
        • Video
        • Audio
      • Apps
      • Mobile
      • Web
      • Cross-platform search
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • Positioning: Helping Marketers to Respond
    • Opportunities are increasingly in complex domains
    • Core content and aggregated smart content needs to be aligned more with complex domains
    • Interfaces and apps need to roll out faster, smarter and more targeted
    8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Source: Cognitive Edge
  • For Follow-Up…
    • PHONE
      • 203.293.8511
    • EMAIL
      • [email_address]
    • WEB
      • shore.com
      • contentblogger.com
      • contentnation.com
    • TWITTER
      • @jblossom
    • POST
      • John Blossom President Shore Communications Inc. 4 Merritt Lane Westport, CT 06880
    24 September 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED