Geo API’s #WIN or #FAIL<br />John Fagan – Axon Active<br />@johnbfagan<br />
Hoi! from Switzerland<br />
RIP Multimap.com<br /> 1995 – Dec 31st 2010 – 15 years old<br />www.axonactive.com<br />9/29/2010<br />3<br />
Geo API- Inline Maps– circa 1996<br /><html><br />  <body><br />    <imgsrc="http://www.multimap.com/map/gif.cgi?pc=ec1n2n...
Desktop GIS - MapInfo Desktop for Power Mac v4 – circa 1996<br />
1996 - MultimapGeoStack<br />Multimap.com<br />gif.cgi<br />Mapping API +Caching engine<br />places.cgi<br />MapInfo Deskt...
Gif.cgi Geo API<br /><ul><li>Application Service Provider (Cloud?)
PAYG Business Model (transaction based)
No installation of software
No Maintenance
No Hosting
Just a HTTP endpoint</li></ul>www.axonactive.com<br />9/29/2010<br />7<br />
Traditional GIS Vendor vsMultimap<br />Simple & Scaleable<br />Cost Effective<br />Fast<br />Complex & Standalone<br />Exp...
70% of all UK Retail companies adopted Multimap in early 2000’s<br />
>> Fast forward a few years<br />
Traditional GIS Vendors<br />www.axonactive.com<br />9/29/2010<br />11<br />
Axon Active position<br />www.axonactive.com<br />9/29/2010<br />12<br />
First project @ Axon<br />Drive Time Analysis<br />www.axonactive.com<br />9/29/2010<br />13<br />
Isochrone Requirement<br /><ul><li>Drive Time and Walking Isochrones
Web Service
Cost effective
Fast
de-coupled</li></ul>www.axonactive.com<br />9/29/2010<br />14<br />
GYM+ Club #FAIL<br />www.axonactive.com<br />9/29/2010<br />15<br />Isochrones not really mass market <br />
ESRI #WIN<br />www.axonactive.com<br />9/29/2010<br />16<br />
Upcoming SlideShare
Loading in …5
×

Geo API’s #WIN or #FAIL

1,050 views
1,001 views

Published on

There has been a lot of discussion and presentations about the benefits software as a service, data as a service and cloud computing over the last 2 conferences. Providers such as Google, Yahoo & Microsoft have been pioneers in this area. But what is available beyond the basic applications of Mapping, Routing and Geocoding. What services are available that tackle more sophisticated spatial analysis and data processing functions? Do we still need the Desktop GIS, or can we pick and choose what we want from the cloud? What is this so called "GYM" club doing to offer more advanced API’s? How are traditional vendors responding to this change?"
This presentation aims to tackle these questions and also uses a real world example of a customer requirement for spatial analysis in which a ASP (Application Service Provider) Geo API solution was the preferred approach. The presentation will initially set some context; discuss history and evolution of Geo API’s and finally talk through the case study and recommendations.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,050
On SlideShare
0
From Embeds
0
Number of Embeds
18
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Hi, my name is John Fagan and I am going to talk about Geo API’sAny body went to wherecampeu?
  • I am sure most of you have not heard about Axon ActiveWe are start-up company that among many things uses gis technology to solve customer problemsThe founder originally founded Endoxon....But i would like to segway, this might be a bit random, but i would like a moment to recognise the end of arguably one of the most well known geo websites in UK.....and that is Multimap.com
  • Yes, as of the end of this year Multimap.com will no longer be. I guess most of you would not care, as you have not used Multimap for yearsWhy am i mentioning this?Well i spent the best part of my working career at Multimap, plus there is a valid reason that Multimap were succresful at building geo api’sMultimap was not just about the consumer siteIt was all about the Business Services, the consumer site was just a play ground to test new services
  • Building Geo API’s that allow mainstream customers to embed maps in their sitesThis could be achieved by the average joe web developersimple imgsrc tag to embed a mapUsing simple terms such as pixels and postcodesWeb developer did not need to understang GIS or know about itIn fact freshly off my GIS degree at Kingston, Sean Phelan said we are not a GIS comapnyBut we did need GIS technology to run Multimapand in the very early days we used a Desktop GIS
  • Later we worked with ESRI and they hacked Maplex (desktop) and built a automation object to work with MapObjects, so we can serve maps over the web
  • OK, the GEO API we built, but it was not very excitingTraditional vendors had a lot more to offer and far more exciting compared to the web 1.0 mappers who just served up maps, no flexiblity, the same type of map, same projectiong over and over again
  • Geo API’s should be simple and accessible.
  • Fast forward a few years and there are a lot of great companies with far better geo api’sBetter coverage, more data types, more functional etc..
  • Even traditiona vendors providing api solutions
  • Axon Actives position is to sit above all these providers and use the best bits to meet our customers needs (when they have a geo requirement)For me, starting at Axon Active, this was an attractive proposition. For so many years i had been involved in building Geo APIs and tracking the industry seeing what else is available,Now I have the opportunity to use all the great technologies available on the market today
  • as a gisindudstry are we really in the mainstream. still a lot of in accessible technology locks up on the desktop of server softwarewhercampeu brain storm – came up with these ideasCompanies to watch ? Googles Fusion Tables and GeocommonsGeoIQ product (for visualisation)
  • Geo API’s #WIN or #FAIL

    1. 1. Geo API’s #WIN or #FAIL<br />John Fagan – Axon Active<br />@johnbfagan<br />
    2. 2. Hoi! from Switzerland<br />
    3. 3. RIP Multimap.com<br /> 1995 – Dec 31st 2010 – 15 years old<br />www.axonactive.com<br />9/29/2010<br />3<br />
    4. 4. Geo API- Inline Maps– circa 1996<br /><html><br /> <body><br /> <imgsrc="http://www.multimap.com/map/gif.cgi?pc=ec1n2ns&width=500&height=500"><br /> </body><br /></html><br />
    5. 5. Desktop GIS - MapInfo Desktop for Power Mac v4 – circa 1996<br />
    6. 6. 1996 - MultimapGeoStack<br />Multimap.com<br />gif.cgi<br />Mapping API +Caching engine<br />places.cgi<br />MapInfo Desktop <br />for power mac<br />Hacked to make it serve maps over http<br />MySQL<br />Collins Bartholomew<br />Raster maps<br />Bartholomew & OS<br />Gazetteer<br />
    7. 7. Gif.cgi Geo API<br /><ul><li>Application Service Provider (Cloud?)
    8. 8. PAYG Business Model (transaction based)
    9. 9. No installation of software
    10. 10. No Maintenance
    11. 11. No Hosting
    12. 12. Just a HTTP endpoint</li></ul>www.axonactive.com<br />9/29/2010<br />7<br />
    13. 13. Traditional GIS Vendor vsMultimap<br />Simple & Scaleable<br />Cost Effective<br />Fast<br />Complex & Standalone<br />Expensive<br />Slow<br />
    14. 14. 70% of all UK Retail companies adopted Multimap in early 2000’s<br />
    15. 15. >> Fast forward a few years<br />
    16. 16. Traditional GIS Vendors<br />www.axonactive.com<br />9/29/2010<br />11<br />
    17. 17. Axon Active position<br />www.axonactive.com<br />9/29/2010<br />12<br />
    18. 18. First project @ Axon<br />Drive Time Analysis<br />www.axonactive.com<br />9/29/2010<br />13<br />
    19. 19. Isochrone Requirement<br /><ul><li>Drive Time and Walking Isochrones
    20. 20. Web Service
    21. 21. Cost effective
    22. 22. Fast
    23. 23. de-coupled</li></ul>www.axonactive.com<br />9/29/2010<br />14<br />
    24. 24. GYM+ Club #FAIL<br />www.axonactive.com<br />9/29/2010<br />15<br />Isochrones not really mass market <br />
    25. 25. ESRI #WIN<br />www.axonactive.com<br />9/29/2010<br />16<br />
    26. 26. ESRI #FAIL<br />Hosted Service ?<br />European Coverage?<br />Costs?<br />www.axonactive.com<br />9/29/2010<br />17<br />
    27. 27. Computer says no.....EU Isochrones<br />www.axonactive.com<br />9/29/2010<br />18<br />
    28. 28. ESRI – slightly confusing<br />ArcGIS Online<br />ArcGIS Online Map Services<br />ArcGIS Online Sharing<br />ArcGIS Online Task services<br />ArcGIS Web Mapping APIs<br />Business Analyst Online API ($3.30 report)<br />ArcWebServices<br />ArcGIS Server<br />ArcGIS Online World Geocoding (North America only)<br />Arcgis.com<br />www.axonactive.com<br />9/29/2010<br />19<br />
    29. 29. Pitney Bowes #WIN<br />www.axonactive.com<br />9/29/2010<br />20<br />
    30. 30. Pitney Bowes #FAIL<br />€6.40 per isochrone request<br />6 sec per isochrone request<br />www.axonactive.com<br />9/29/2010<br />21<br />
    31. 31. Desktop GIS to the rescue<br />
    32. 32. 2010 - GeoStack<br />Axon Active Platform<br />x<br />Service<br />Isochrone Service<br />x<br />Service<br />x<br />Service<br />x<br />x<br />x<br />PostGIS<br />Isochrone cache<br />x<br />MapInfo<br />pre-compute<br />x<br />x<br />
    33. 33. Summary<br /><ul><li> Geo industry has come along way #WIN
    34. 34. Routing, Geocoding, Mapping
    35. 35. But more work to be done to improve accessibility to more advanced spatial functions
    36. 36. Geo API’s should be simple and accessible.
    37. 37. Much can be done</li></ul>Isochrone API<br />Choropleth API<br />Heat Map API<br />View Shed API<br />Buffer API<br />Point in Poly API<br />www.axonactive.com<br />9/29/2010<br />24<br />
    38. 38. Thanks <br />john fagan<br />Axon Activeubergeo.com@johnbfagan<br />

    ×