Social Media: What Is It? Why You Need Strategy & How To Get It.

Social Media What Is It? Why You Need Strategy & How to Get It what? why? how?2011 Finch

what?2011 Finch

what? social media: The use of web-based and mobile technologies to turn communication into an interactive dialogue.2011 Finch

what? key word: dialogue2011 Finch

what? how do you communicate with a digital world?2011 Finch

what? more importantly... how does a digital world communicate with you?2011 Finch

what? you may want to consider: • Over 50% of the world’s population is under 30 years old • In 10 years over 40% of the Fortune 500 will no longer be here • Social Media has overtaken porn as the #1 activity on the Web • Facebook tops Google for weekly traﬃc in the U.S. • 1 in 5 couples meet online • What happens in Vegas no longer stays in Vegas! • If Facebook were a country it would be the world’s 3rd largest & 2x the size of U.S. • 80% of companies use social media for recruitment; 95% use LinkedIn2011 Finch

what?2011 Finch

what? Portfolio Website2011 Finch

what? Blog2011 Finch

what? Facebook2011 Finch

what?2011 Finch

what? LinkedIn2011 Finch

what? Pinterest2011 Finch

what? Instagram2011 Finch

what?2011 Finch

what? ﬂickr2011 Finch

why?2011 Finch

why? why social? what fuels the industry?2011 Finch

why? why social? what fuels the industry? Top Reasons Brands are Investing in Social... 1. To generate word of mouth advocacy 2. Develop brand loyalty and build closer relationships with customers 3. Address customer care issues 4. Educate customers and media about company-related issues 5. Support product/service sales & events Source: FedEx Social Brand Study2011 Finch

why? why businesses fail at social media.2011 Finch

why? We are going to We are going to “Do Facebook” “Do Social Media” why businesses fail at social media. (sound familiar?) We are going to “Do Facebook”2011 Finch

why? please don’t.2011 Finch

how?2011 Finch

how? 1. have a reason, a strategy.2011 Finch

how? strategy: Strategy is when you have a plan to accomplish something.2011 Finch

how? tactics: Tactics are speciﬁc actions, sequences of actions, & schedules you use to fulﬁll your strategy.2011 Finch

how? tactics without strategy is dumb.2011 Finch

how? where are you headed? what do you want to do?2011 Finch

how? Serve where should a brand start? “Brand positioning indicates how Activate Earn these brands may have entered into social media. Where they move from here depends on how their customers need them most over time.” David Rollo, 22squared Amplify2011 Finch

how? 2. choose a platform(s).2011 Finch

how? let your strategy dictate your platform.2011 Finch

how? A social networking service, birthed by college students. The site still maintains a youthful & unguarded culture. Users must register & create a profile, add other users as friends, & exchange messages & receive notifications when they update their profile. Users express themselves through status updates & by joining common- interest groups.2011 Finch

how? A social networking and microblogging service that enables its users to send & read text-based posts up to 140 characters known as “tweets.”2011 Finch

how? A business-related social networking site. In some respects similar to Facebook but with a more professional, business-like culture. Users register & create a proﬁle, “connect” with other users, recommend others & display work related experiences & resumes.2011 Finch

how? A video-sharing website where users can upload, share & view videos.2011 Finch

how? 3. conversational = credible. post like a friend. add value.2011 Finch

how? do what friends do.2011 Finch

how? listen.2011 Finch

how? engage.2011 Finch

how? content is king.2011 Finch

how? 2 questions must be asked.2011 Finch

how? 2 questions must be asked. 1. Is it helpful?2011 Finch

how? 2 questions must be asked. 1. Is it helpful? 2. Is it entertaining?2011 Finch

how? authentic messaging. A necessity for transparency & authenticity in every social media program, no matter its simplicity or sophistication.2011 Finch

how? think long term.2011 Finch

how? 4. images & videos rule.2011 Finch

how? “Provide the ultimate social experience for sports fans.” Buﬀalo Wild Wings2011 Finch

how? Provide the ultimate social experience for sports fans BWW.2011 Finch

how? “ The volcano has been turned oﬀ, visit Iceland.”2011 Finch

how? The volcano has been turned oﬀ, visit Iceland.2011 Finch

how? words rule too, but only when entertaining or helpful.2011 Finch

how? The Chair: One Man’s Crusade to Own the World’s Coolest Chair... EVER!2011 Finch

how? 5. promote others. share the love.2011 Finch

how? TwitChange How Social Media Is Changing the World.2011 Finch

how? Help Portrait A Global Movement of Photographers using their time, gear & expertise to give back to those in need.2011 Finch

how? highlight partners & vendors.2011 Finch

now what?2011 Finch

now what? ﬁnally... invest, track & measure.2011 Finch

now what? 5. invest. track & measure. Facebook Analytics2011 Finch

now what? Analytics2011 Finch

now what? Social Media Studies2011 Finch

now what? social must become a way of life.2011 Finch

let’s connect! @johnbenfinch facebook.com/benfinchphotography email ben@benfinchphotography.com linkedin.com/in/benfinch2011 Finch

Social Media: What Is It? Why You Need Strategy & How To Get It.

by Ben Finch on Aug 30, 2011

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Social Media: What Is It? Why You Need Strategy & How To Get It. — Presentation Transcript