3. RHYTHM
A principle of design that indicates
movement, created by the careful
placement of repeated elements in a
work of art to cause a visual tempo or
beat.
5. BALANCE
A way of combining elements to add a feeling of
equilibrium or stability to a work of art. Major
types are symmetrical and asymmetrical.
SYMMETRICAL- refers to balance that is achieved
by arranging elements on either side of the
center of a composition in an equally weighted
manner.
ASYMMETRICAL- the two sides are not identical, but
differ from one another. However, the elements are
arranged so that there is a sense of balance.
-
not identical on both sides of a central line; unsymmetric
al; lackingsymmetry:
7. EMPHASIS(focal point)
A way of combining elements to stress
the differences between those
elements.
is defined as an area or object within
the artwork that draws attention and
becomes a focal point.
9. PROPORTION
A principle of design that refers to the
relationship of certain elements to the
whole and to each other and concerned
with size.
11. GRADATION
A way of combining elements by using a
series of gradual changes in those elements.
is a visual technique of gradually
transitioning from one color hue to another,
or from one shade to another, or one texture
to another.
is a drawing or painting technique in which
there is a gradual change from a tone/color
into another tone/color.
13. HARMONY
A way of combining similar elements
in an artwork to accent their
similarities.
Harmony in visual design means all
parts of the visual image relate to and
complement each other.
14. Brings together a composition with similar
units. If your composition was using wavy
lines and organic shapes you would stay
with those types of lines and not put in
just one geometric shape.
15. VARIETY
A principle of design concerned with
diversity or contrast. It is achieved by using
different shapes, sizes, and/or colors in a
work of art.
An artwork which makes use of many
different hues, values, lines, textures, and
shapes would reflect the artist's desire for
variety. Unity is the principle which is its
variety's opposite; but when there is too
little variety, the result is monotony.
17. MOVEMENT
Used to create the look and feeling of
action and to guide the viewer’s eye
throughout the work of art.