Twitter For Business Slideshare

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Introduction to twitter and microblogging.

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Twitter For Business Slideshare

  1. 1. Twitter for Business<br />How can microblogging help me?<br />
  2. 2. A network of like minded individuals connected via Internet tools, all of whom have a genuine interest in the interactions that underpin the value of the network.<br />Old media is a lecture – social media is a conversation.<br />What is Social Media?<br />
  3. 3. What is Twitter?<br />Blog or Website<br />Microblogging<br />
  4. 4. Do you use?<br />Facebook<br />Linked In<br />Plaxo<br />Buzz<br />Yahoo<br />Myspace<br />You Already Microblog<br />
  5. 5. Ambient Intimacy<br />Where updates<br />What updates<br />When updates<br />Broadcasting<br />Sharing<br />Non-personal<br />Real-Time Search<br />Time sensitive<br />Bi-directional<br />What can I use Twitter for?<br />
  6. 6. By keyword<br />By hashtag (#jobs)<br />By location<br />Use Advanced Search<br />Contribute to the database<br />Real-time Search<br />
  7. 7. Build stronger relationships<br />Attending a conference? <br />Which session are you in<br />Did you ask a question<br />Away on Vacation?<br />When are you leaving<br />Have you returned<br />Great meeting?<br />Repeat a common client question and link to answer<br />Ambient Intimacy<br />
  8. 8. Broadcasting<br />What to broadcast?<br />Why broadcast?<br />Sharing provides value to your audience<br />Demonstrates domain expertise<br />Creates recency in the mind of your followers<br />Available Jobs<br />Interesting website<br />Instructional video<br />Important blog<br />Milestones<br />Local eyewitness news<br />Anything of note that is interesting to your followers<br />
  9. 9. Job postings<br />Companies hiring<br />Graduating classes<br />Statistics<br />Seminars / Conferences<br />Promotions<br />Eyewitness News / Traffic/Weather<br />Questions / Answers<br />Tips / Advice<br />Links of interest<br />10 Themes Anyone Can Use<br />
  10. 10. Real-time Search<br />Look for things of interest to you<br />Become a Follower<br />Follow 10 people you find interesting<br />Build a following<br />Have something to say<br />Appeal to a target audience<br />Develop your “voice”<br />funny, direct, easy going, stressed out, laid back, insider, go to person<br />Where to Start?<br />
  11. 11. Follow people that follow your competitors<br />Follow reporters from your industry<br />Follow your contacts<br />Focus on Connectors & Mavens<br />Retweet people you want as followers<br />Tweet using industry hashtags<br />Thank retweets<br />Lead, follow our get out of the way<br />
  12. 12. Link to content instead of creating it<br />Link to your followers content<br />Blogs<br />Tweets<br />Flickr<br />Slideshare<br />Links Are Currency<br /><ul><li>Link to interesting or novel content
  13. 13. Pictures
  14. 14. Videos
  15. 15. Stats
  16. 16. Link to people that have followers</li></li></ul><li>Tweet as often as practical<br />Tweet the same thing more than once<br />Pace yourself, schedule tweets<br />Don’t be a bore<br />
  17. 17. Engage<br />Enlighten<br />Educate<br />Developing Your Voice<br />
  18. 18. Pictures<br />Directories<br />Schedule (socialoomph)<br />Profiles<br />Integrations<br />Extending Twitter<br />
  19. 19. Yfrog<br />tweetPhoto<br />Twitpic<br />Flickr<br />Pictures & Video<br />
  20. 20. Twellow<br />Justtweetit<br />twitdir<br />Wefollow<br />Directories<br />
  21. 21. Schedule tweets<br />Vet followers<br />Keyword Alerts<br />A goofy name but a handy service<br />
  22. 22. Link in your twitter profile to corporate site used elsewhere, creates backlinks<br />Include a link from your other social media profiles to your twitter account<br />Profile Advantages<br />
  23. 23. Facebook<br />Linkedin<br />Plaxo<br />Yahoo<br />Buzz<br />Write Once, Publish Many<br />
  24. 24. Need help? <br />John A Robb<br />jrobb@seoexpertise.ca<br />http://twitter.com/johnarobb<br />Thank you<br />

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