Twitter for Business How can microblogging help me?
A network of like minded individuals connected via Internet tools, all of whom have a genuine interest in the interactions that underpin the value of the network. Old media is a lecture – social media is a conversation. What is Social Media?
Do you use? Facebook Linked In Plaxo Buzz Yahoo Myspace You Already Microblog
Ambient Intimacy Where updates What updates When updates Broadcasting Sharing Non-personal Real-Time Search Time sensitive Bi-directional What can I use Twitter for?
By keyword By hashtag (#jobs) By location Use Advanced Search Contribute to the database Real-time Search
Build stronger relationships Attending a conference? Which session are you in Did you ask a question Away on Vacation? When are you leaving Have you returned Great meeting? Repeat a common client question and link to answer Ambient Intimacy
Broadcasting What to broadcast? Why broadcast? Sharing provides value to your audience Demonstrates domain expertise Creates recency in the mind of your followers Available Jobs Interesting website Instructional video Important blog Milestones Local eyewitness news Anything of note that is interesting to your followers
Job postings Companies hiring Graduating classes Statistics Seminars / Conferences Promotions Eyewitness News / Traffic/Weather Questions / Answers Tips / Advice Links of interest 10 Themes Anyone Can Use
Real-time Search Look for things of interest to you Become a Follower Follow 10 people you find interesting Build a following Have something to say Appeal to a target audience Develop your “voice” funny, direct, easy going, stressed out, laid back, insider, go to person Where to Start?
Follow people that follow your competitors Follow reporters from your industry Follow your contacts Focus on Connectors & Mavens Retweet people you want as followers Tweet using industry hashtags Thank retweets Lead, follow our get out of the way
Link to content instead of creating it Link to your followers content Blogs Tweets Flickr Slideshare Links Are Currency