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Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
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Twitter For Business Slideshare

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Introduction to twitter and microblogging.

Introduction to twitter and microblogging.

Published in: Business
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  • 1. Twitter for Business<br />How can microblogging help me?<br />
  • 2. A network of like minded individuals connected via Internet tools, all of whom have a genuine interest in the interactions that underpin the value of the network.<br />Old media is a lecture – social media is a conversation.<br />What is Social Media?<br />
  • 3. What is Twitter?<br />Blog or Website<br />Microblogging<br />
  • 4. Do you use?<br />Facebook<br />Linked In<br />Plaxo<br />Buzz<br />Yahoo<br />Myspace<br />You Already Microblog<br />
  • 5. Ambient Intimacy<br />Where updates<br />What updates<br />When updates<br />Broadcasting<br />Sharing<br />Non-personal<br />Real-Time Search<br />Time sensitive<br />Bi-directional<br />What can I use Twitter for?<br />
  • 6. By keyword<br />By hashtag (#jobs)<br />By location<br />Use Advanced Search<br />Contribute to the database<br />Real-time Search<br />
  • 7. Build stronger relationships<br />Attending a conference? <br />Which session are you in<br />Did you ask a question<br />Away on Vacation?<br />When are you leaving<br />Have you returned<br />Great meeting?<br />Repeat a common client question and link to answer<br />Ambient Intimacy<br />
  • 8. Broadcasting<br />What to broadcast?<br />Why broadcast?<br />Sharing provides value to your audience<br />Demonstrates domain expertise<br />Creates recency in the mind of your followers<br />Available Jobs<br />Interesting website<br />Instructional video<br />Important blog<br />Milestones<br />Local eyewitness news<br />Anything of note that is interesting to your followers<br />
  • 9. Job postings<br />Companies hiring<br />Graduating classes<br />Statistics<br />Seminars / Conferences<br />Promotions<br />Eyewitness News / Traffic/Weather<br />Questions / Answers<br />Tips / Advice<br />Links of interest<br />10 Themes Anyone Can Use<br />
  • 10. Real-time Search<br />Look for things of interest to you<br />Become a Follower<br />Follow 10 people you find interesting<br />Build a following<br />Have something to say<br />Appeal to a target audience<br />Develop your “voice”<br />funny, direct, easy going, stressed out, laid back, insider, go to person<br />Where to Start?<br />
  • 11. Follow people that follow your competitors<br />Follow reporters from your industry<br />Follow your contacts<br />Focus on Connectors & Mavens<br />Retweet people you want as followers<br />Tweet using industry hashtags<br />Thank retweets<br />Lead, follow our get out of the way<br />
  • 12. Link to content instead of creating it<br />Link to your followers content<br />Blogs<br />Tweets<br />Flickr<br />Slideshare<br />Links Are Currency<br /><ul><li>Link to interesting or novel content
  • 13. Pictures
  • 14. Videos
  • 15. Stats
  • 16. Link to people that have followers</li></li></ul><li>Tweet as often as practical<br />Tweet the same thing more than once<br />Pace yourself, schedule tweets<br />Don’t be a bore<br />
  • 17. Engage<br />Enlighten<br />Educate<br />Developing Your Voice<br />
  • 18. Pictures<br />Directories<br />Schedule (socialoomph)<br />Profiles<br />Integrations<br />Extending Twitter<br />
  • 19. Yfrog<br />tweetPhoto<br />Twitpic<br />Flickr<br />Pictures & Video<br />
  • 20. Twellow<br />Justtweetit<br />twitdir<br />Wefollow<br />Directories<br />
  • 21. Schedule tweets<br />Vet followers<br />Keyword Alerts<br />A goofy name but a handy service<br />
  • 22. Link in your twitter profile to corporate site used elsewhere, creates backlinks<br />Include a link from your other social media profiles to your twitter account<br />Profile Advantages<br />
  • 23. Facebook<br />Linkedin<br />Plaxo<br />Yahoo<br />Buzz<br />Write Once, Publish Many<br />
  • 24. Need help? <br />John A Robb<br />jrobb@seoexpertise.ca<br />http://twitter.com/johnarobb<br />Thank you<br />

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