Your SlideShare is downloading. ×
0
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Twitter For Business Slideshare
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Twitter For Business Slideshare

1,007

Published on

Introduction to twitter and microblogging.

Introduction to twitter and microblogging.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,007
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
29
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Twitter for Business
    How can microblogging help me?
  • 2. A network of like minded individuals connected via Internet tools, all of whom have a genuine interest in the interactions that underpin the value of the network.
    Old media is a lecture – social media is a conversation.
    What is Social Media?
  • 3. What is Twitter?
    Blog or Website
    Microblogging
  • 4. Do you use?
    Facebook
    Linked In
    Plaxo
    Buzz
    Yahoo
    Myspace
    You Already Microblog
  • 5. Ambient Intimacy
    Where updates
    What updates
    When updates
    Broadcasting
    Sharing
    Non-personal
    Real-Time Search
    Time sensitive
    Bi-directional
    What can I use Twitter for?
  • 6. By keyword
    By hashtag (#jobs)
    By location
    Use Advanced Search
    Contribute to the database
    Real-time Search
  • 7. Build stronger relationships
    Attending a conference?
    Which session are you in
    Did you ask a question
    Away on Vacation?
    When are you leaving
    Have you returned
    Great meeting?
    Repeat a common client question and link to answer
    Ambient Intimacy
  • 8. Broadcasting
    What to broadcast?
    Why broadcast?
    Sharing provides value to your audience
    Demonstrates domain expertise
    Creates recency in the mind of your followers
    Available Jobs
    Interesting website
    Instructional video
    Important blog
    Milestones
    Local eyewitness news
    Anything of note that is interesting to your followers
  • 9. Job postings
    Companies hiring
    Graduating classes
    Statistics
    Seminars / Conferences
    Promotions
    Eyewitness News / Traffic/Weather
    Questions / Answers
    Tips / Advice
    Links of interest
    10 Themes Anyone Can Use
  • 10. Real-time Search
    Look for things of interest to you
    Become a Follower
    Follow 10 people you find interesting
    Build a following
    Have something to say
    Appeal to a target audience
    Develop your “voice”
    funny, direct, easy going, stressed out, laid back, insider, go to person
    Where to Start?
  • 11. Follow people that follow your competitors
    Follow reporters from your industry
    Follow your contacts
    Focus on Connectors & Mavens
    Retweet people you want as followers
    Tweet using industry hashtags
    Thank retweets
    Lead, follow our get out of the way
  • 12. Link to content instead of creating it
    Link to your followers content
    Blogs
    Tweets
    Flickr
    Slideshare
    Links Are Currency
    • Link to interesting or novel content
    • 13. Pictures
    • 14. Videos
    • 15. Stats
    • 16. Link to people that have followers
  • Tweet as often as practical
    Tweet the same thing more than once
    Pace yourself, schedule tweets
    Don’t be a bore
  • 17. Engage
    Enlighten
    Educate
    Developing Your Voice
  • 18. Pictures
    Directories
    Schedule (socialoomph)
    Profiles
    Integrations
    Extending Twitter
  • 19. Yfrog
    tweetPhoto
    Twitpic
    Flickr
    Pictures & Video
  • 20. Twellow
    Justtweetit
    twitdir
    Wefollow
    Directories
  • 21. Schedule tweets
    Vet followers
    Keyword Alerts
    A goofy name but a handy service
  • 22. Link in your twitter profile to corporate site used elsewhere, creates backlinks
    Include a link from your other social media profiles to your twitter account
    Profile Advantages
  • 23. Facebook
    Linkedin
    Plaxo
    Yahoo
    Buzz
    Write Once, Publish Many
  • 24. Need help?
    John A Robb
    jrobb@seoexpertise.ca
    http://twitter.com/johnarobb
    Thank you

×