5 Things Google Knows About Your Site That You

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Brief overview of five Google Analytics reports that many businesses are not using. These reports provide additional insight into the effectiveness of your website.

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  • 5 Things Google Knows about your site that you don't. Getting more from Google Analytics Presented by John Robb of SEO Expertise.
  • Google Analytics is a free service provided by Google that allows Site owners to get a better view how visitors get to your website And what they do when they get there.
  • Have you ever wondered where your visitors are coming from? The map overlay feature is very helpful if you offer a local service For local services visits from out of town will not convert as well Be careful however as the location provided is the one set by the Visitors ISP. They may be in a different city from what you see in the report
  • Finding out which pages a visitor lands on is a good way to assess The type of information people are looking for when they search Your company on Google. This number can be skewed if your site Is poorly optimized for your target audience.
  • If you have a sign up form on your site you will want to know if people are Starting the form but not completing it. The exit pages reports will tell you If visitor leave your site after they find your contact us page or if they leave After reading a how to article. This information helps you manage your Sites conversion rate.
  • If you’ve ever wondered how your site compares to others in your industry Then this is the report for you. After you set your business category Google Will deliver a benchmarks report that compares your site to others of a similar size In the category you selected. This is a peace of mind report. You won’t learn much about your visitors but you Will learn whether or not your site is work better or worse than others in your category.
  • There are two ways you can get more people to do what you want them To do when they visit your site: get more visitors which is hard to do, or Make it easier for your existing visitors to do what you want them to do. The site overlay tool will tell you which links on your site get clicked. You can Use this information to streamline the user experience on your site. A better User experience typically leads to higher conversions.
  • You can bring all of this information together by building custom Reports that suit your needs. Use these reports analyze your site traffic in a way that Is meaningful to you.
  • I hope you have found this presentation helpful. Please feel free to contact me for assistance with Google Analytics.
  • 5 Things Google Knows About Your Site That You

    1. 1. 5 Things Google Knows about your site that you don't. Getting more from Google Analytics Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
    2. 2. Google Analytics <ul><li>A free website analytics tool that provides tremendous insight into the effectiveness of your website.  </li></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
    3. 3. What City Are they In <ul><ul><li>Is your business popular in specific city </li></ul></ul><ul><ul><ul><li>Are you getting more traffic from Kitchener or Toronto? </li></ul></ul></ul><ul><ul><li>Be careful, ISP sets the location.  </li></ul></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
    4. 4. Landing Pages <ul><ul><li>Which page did they start on </li></ul></ul><ul><ul><li>If Homepage isn't number 1 then why not? (It can be good if it's not) </li></ul></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
    5. 5. Exit Pages <ul><ul><li>What page did they leave from? </li></ul></ul><ul><ul><li>Did you expect them to leave from this page? </li></ul></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
    6. 6. Benchmarks <ul><ul><li>How does my site compare to similar sites </li></ul></ul><ul><ul><ul><li>Visitors </li></ul></ul></ul><ul><ul><ul><li>Pageviews </li></ul></ul></ul><ul><ul><ul><li>Bounce rate </li></ul></ul></ul><ul><ul><ul><li>Time on Site </li></ul></ul></ul><ul><ul><ul><li>Pages/Visit </li></ul></ul></ul><ul><ul><ul><li>New Visits </li></ul></ul></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
    7. 7. Popular Content <ul><ul><li>See which links people actually click on.  Are they going where you expect them to go? </li></ul></ul><ul><ul><li>Is your website sensitive to the visitors needs and wants? </li></ul></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
    8. 8. Custom Reports <ul><li>Bring it all together with Custom Reports </li></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
    9. 9. <ul><li>Thank You </li></ul><ul><li>John A Robb </li></ul><ul><li>www.seoexpertise.ca </li></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.

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