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 The NxT Media: The Math for Modern Storytelling : Communicators Conference 2014
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The NxT Media: The Math for Modern Storytelling : Communicators Conference 2014

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Once story was only spoken then it colored the walls of the caves. As story grew it was then bound to a page and then given voice through radio and TV. As it matures even still, along with its media …

Once story was only spoken then it colored the walls of the caves. As story grew it was then bound to a page and then given voice through radio and TV. As it matures even still, along with its media savvy consumer, it now springs forth story worlds across media platforms. Media is ever changing and that evolution only seems to be accelerating. Traditional media, new media, social media these paradigms are now an amalgam of multi-platform media consumption referred to as Transmedia. Simply put transmedia is multi-platform story telling where each channel tells a different aspect of the story and is optimized for the platform.

Using transmedia our ability to gain new perspectives in a characters nature from various media delivery mechanisms allows for a depth and richness to story that has yet to be fully realized. The conflict that some espouse between Traditional and new media is a fallacy. The title of this session is based upon a theorem:

New Media x Traditional Media = NxT Media

The evolution of media is exponential and is played out over multiple platforms. Our media diet will not be one to sacrifice the one for the other but an extension and maturation of our media pallets.

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Transcript

  • 1. source: digitalFRANCE THE NxT MEDIA Communicators Conference May 2014
  • 2. ONE OF THE 1st DIGITAL NATIVES Early Adopter Questions please tweet @feedia use #NxTMedia
  • 3. THE POWER OF STORY ! We All Yearn for a Good Tale source: Torbein
  • 4. WIRED FOR STORY ! Our Brain is Hardwired to Respond to Story source: illuminaut
  • 5. source: Adibu456 STORY IS ANCIENT ! Story Grew from Oral Tradition !
  • 6. source: twm1340 & Infrogmation PRINTED MEDIA ! The Rise of Mass Communication source: cibergaita
  • 7. GOLDEN AGE? ! The Media Elite Controlled the Screens source: morak faxe
  • 8. YOU ARE A BROADCASTER ! The New Golden Age of Democratic Media source: teflon
  • 9. EVOLUTION OF MEDIA ! Media is Ever Changing and That Evolution only Seem to be Accelerating source: stuckincustoms
  • 10. TRANSMEDIA STORYTELLING ! Stories that Leverage the Power of the Platforms they are Told on
  • 11. Theorem ! New Media x Traditional Media =The NxT Media source: Mammaoca2008
  • 12. MEDIA MATH ! A Simple Equation with Complex Variables source: Unloveable
  • 13. OH NO WATCH OUT TV IT’S THE WEB ! TV is Just Fine ! ! source: Fatanera
  • 14. CHANGING LANDSCAPE ! The End is Not Nigh! ! source: Crowt59
  • 15. CHANGING LANDSCAPE ! Rich Soil and A Fertile Future ! source: Stuckincustoms
  • 16. ! ! N.I.M.B.L.E. Navigating Interactive Media Beyond Linear Experiences
  • 17. VIDEO CONSUMPTION ! Moving Beyond the Traditional Linear Viewing Experience source: lilymonster
  • 18. MULTI-PLATFORM CONSUMER ! Majority of U.S. Mobile Subscribers own Smartphones. !
  • 19. MOBILE BOOMERS 51 Percent of Mobile Owners Over the Age of 55 now Own Smartphones source: quinnanya
  • 20. MULTIPLE SCREENS ! The Glow We Gather Around
  • 21. PARTY SCREENS ! Share the Experience with our Community. source: orphanjones
  • 22. SECOND SCREEN ! Our Screens Are Connecting ! source: Stuck in Customs
  • 23. CONSTANT MEDIA ! A Heightened State of Media Engagement source: Stuck in Customs
  • 24. CONTENT SHIFT ! A Change in Production and Distribution
  • 25. ! ! THINK Like a Media Company
  • 26. STORY STRUCTURES ! The Basic Structure of Story STORY Climax Beginning Middle End Core/Sub-Plot CulturalContext
  • 27. CORE NARRATIVE ! What is at the Core of the Stories We Tell source: chrisnitzphotography
  • 28. EVALUATE CURRENT LANDSCAPE ! What is the at the Core of the Stories We Tell
  • 29. MAPPING YOUR STORY ! Leveraging what was Learned from our Evaluation to Construct a Solid Plan
  • 30. STORY BIBLE ! How to Develop Canon and Enrich the Audience Experience while Maintaining Narrative Continuity
  • 31. DEPTH TO STORY ! Richer Narrative and Character Development source: Jkunz
  • 32. ! ! TRANSMEDIA It Works!
  • 33. TRANSMEDIA SUCESS ! Coke Daily Drinkers +7.3% and Purchase Intent +5.3%
  • 34. RESEARCH THE CUSTOMER IS ASKING ! 92% Agree make Ads Feel more Like a Story if you do so 36% are more likely to Purchase
  • 35. FUTURE OF STORYTELLING ! Richer Narrative and Character Development
  • 36. STORY GUARDIANS ! Interactive Story Experience www.StoryGuardians.com
  • 37. ADAPTIVE STORYTELLING ! Stories that Understand Who the Audience is ! www.StoryGuardians.com
  • 38. BRIGHT FUTURE ! Power of Story in 21st Century source: stuckincustoms
  • 39. FINAL CURTAIN ! The Time Has Come to Finish This Chapter of Our Story source: Stuckincustoms
  • 40. ! ! THANK YOU

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