2011 SoMe Awards winners

Welcome to the 2011 SoMe Awards S P O N S O R E D B Y:

With your host Daniel Baldwin S P O N S O R E D B Y:

Judges Kelly Feller After having been in "traditional" marketing roles for the last 15 years, Kelly Ripley Feller is now a social media addict and outspoken proponent of change and marketing evolution. Kelly, a founding member of Intels Social Media Center of Excellence created over two years ago, now works as a Senior Strategist focused on company-wide guidelines, programs, training, and infrastructure to enable and inspire the adoption of social media at Intel. In her dwindling spare time she writes blogs & Twitters avidly about technology, social media, marketing, business, and politics. You can find her on Twitter here: http:// www.twitter.com/kellyrfeller.

Judges Giovanni Gallucci Giovanni Gallucci is a recovering .NET programmer turned tech evangelist and online marketing consultant. Giovanni provides strategy for new developments in search, social media, community building, online public relations and buzz marketing and functions as a strategic representative to clients in media, music, entertainment, and poltics. Giovanni provides social media marketing services as an independent consultant and through top-tier interactive agencies and public relations firms. You can find him on Twitter here: http:// www.twitter.com/giolocal

Judges Jennifer Navarrete Jennifer Navarrete is an energetic speaker and educator of New and Social Media. She is the Co- host and Producer of several Podcasts: Tech in Twenty, The Morning Brewcast, San Antonio Business Pod-cast and the S.A. Podcasters. After many successful years coordinating marketing events for financial advisors she has channeled those skills and strategies into her passion for the advancement and implementation of New Media and business. You can find her on Twitter here: http:// www.twitter.com/epodcaster

Judges Joe Sorge Joe is an entrepreneur and a small business owner. He is also a partner in Kitchen Table Companies <http://kitchentablecompanies.com> a small business mentoring community with Chris Brogan. Additionally, he has also authored two books on Social Media for small business: #TwitterWorks and #FoursquareWorks. You can find her on Twitter here: http:// www.twitter.com/joesorge

Category:”Soon-to-be-Wealthy’ Best ROI Under $500

2011 “Soon-to-be-Wealthy” Award Winner:Karmic MarketingLaughing Planet Cafe Weekly Rotating Burrito Special

Karmic Marketing Team:• Mary Nichols

Category:“Keep Your Job” Best ROI Under $25,000

2011 “Keep Your Job” Award Winner:Bonfire Social MediaTransition from Traditional to Social Marketing

Bonfire Social Media Team:• Willie Crane• Ryan Lewis• Lisa Peyton• Danielle Hoole

Category:“Rich Get Richer” Best ROI Over $25,000

2011 “Rich Get Richer” Award Winner:StepChange Group, a Dachis companyFresh Step Kitty Litter– Brand & Product Promotion

StepChange Group Team:• Kevin Tate• Greg Rau• Chris Mike• Jenn Lynch• Michael Jones• Robb Milne• Bryan Stratton

Category:“Scrappy and Engaged” Best Brand Awareness & User Engagement Under $500

2011 "Scrappy and Engaged” Award Winner:StepChange Group, a Dachis companyAtlantis Resort – Community Engagement

StepChange Group Team:• Kevin Tate• Greg Rau• Chris Mike• Jenn Lynch• Michael Jones• Robb Milne• Bryan Stratton

Category: “People Like Me” Best Brand Awareness &User Engagement Under $25,000

2011 “People Like Me” Award Winner:AttentionSports Authority – Incentivize Niche Customers

Attention:• Matthew Kern• Jamie Warner• Amy Choi

Category: “Sugar Daddy” Best Brand Awareness &User Engagement Over $25,000

2011 “Sugar Daddy” Winner:{B}cause Media - Heifer Project

{B}cause Media:• Noland Hoshino

Category:“House Party” Best Agency

2011 “House Party” Award Winner:Mambo MediaChalkboard Project

Mambo Media:• Siouxsie Jennett• Laurel Hamilton• Alisa Zwanger• Meghan Scanlon• Rocco Augusto

Category:“Next Big Thing” Best Social Media App

2011 “Next Big Thing” Award Winner:tenfour + DraftfcbHeat Tracker iOS app

tenfour + Draftfcb:• Kevin Drew Davis• Patrick Moorhead• Dave Clark• Sara Taylor• Shyama Helin• Alex Reinoso• Alyque Ajani• Brian Berg Smitty• Reggie Wideman• Daniel T Wood• Milind Pandit• Abby Covert• Jim Terry• Jonathan Eggiman• Tyler Morrison• Sue Gabriel• Jason Mitton• Matt Weiner

Category:“Best In Show” Judge’s Pick

2011 “Best In Show” Winner:Mambo MediaClackamas Women’s Services

Mambo Media:• Siouxsie Jennett• Laurel Hamilton

Category:“People’s Choice”

2011 “Peoples Choice” Winner:Pop Art and Maxwell PR - Pacific

Pop Art and Maxwell PR:• Lorien Steele,• Del Olds• John Skelton• Chris Cortez• Jennifer Pidgeon• Steve Rosenbaum• Robin Gabel• Rodrigo Moyses• Dave Selden• (Pop Art) – Jen Scott – Sam Burton – Stacey Malstrom• (Maxwell PR) – Jennifer Herrick – Pacific Natural Foods

Planning & Production CreditsSean Lowery, Innotech Executive director, financesDaniel Baldwin Emcee, Script writingJohnny Hartman, I Have Robots Producer/AdvisorPam Peterson, DesignFunThings Motion graphics, ProductionJeffrey Kingman, Chalkboarder ProductionWest Cafe Pre-party Venue, CateringKevin Forrest VideographyAmanda Bernard, TMMpdx BloggingLisa Peyton, TMMpdx Blogging

2011 SoMe Awards winners

by John Hartman on Apr 25, 2011

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2011 SoMe Awards winners Presentation Transcript