What makes an idea stick?
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Mavis Huntley, Director Digital Innovation shares the following at NXNEI 2012. ...
Mavis Huntley, Director Digital Innovation shares the following at NXNEI 2012.
Do you ever wonder why certain campaigns take off and others die a slow death? There is a lot more behind the latest viral campaign then meets the eye. This presentation will take a look into the steps that are taken to, dare I say, guarantee success (at least in the client's eye) in a day and age where trying to get someone's attention seems impossible.
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