SXSW 2012 - Likeable Social Media

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Madison Papple, Account Executive at john st. summarizes points made in Dave Kerpen's "Likeable Book". How brands can be likeable in social media. …

Madison Papple, Account Executive at john st. summarizes points made in Dave Kerpen's "Likeable Book". How brands can be likeable in social media.
http://www.likeablebook.com/

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  • 1. What I learned at SXSWiMadison PappleApr. 5, 2012
  • 2. Likeable Social Media
  • 3. What does it mean to belikeable? The “Cocktail Party” Analogy
  • 4. 5 strategies to make your brand more likeablejohnst.com 4
  • 5. 1. Listen first, and never stop listeningjohnst.com 5 5
  • 6. How the Rio listened ………… @DaveKerpen Sorry about the bad experience Dave. Hope the rest of your stay in Vegas goes well.johnst.com 6
  • 7. 2. Responsiveness is not a choicejohnst.com 7 7
  • 8. Verizon FiOS: From foe to fanjohnst.com 8
  • 9. Verizon FiOS: From foe to fanjohnst.com 9
  • 10. LOFT: One size doesn’t fit alljohnst.com 10
  • 11. LOFT: One size doesn’t fit alljohnst.com 11
  • 12. …and respond to the good comments too.johnst.com 12 12
  • 13. 3. Share stories (theyre your social currency)johnst.com 13 13
  • 14. Story starters + How you started + What you do for your customers + Your key staffjohnst.com 14 14
  • 15. Meet Maryjohnst.com 15
  • 16. 4. Ask questionsjohnst.com 16 16
  • 17. Bring back Banana Cake!johnst.com 17
  • 18. Bring back Banana Cake!johnst.com 18
  • 19. 5. Consistently deliver excitement, surpris e, and delightjohnst.com 19 19
  • 20. Condom tweetsjohnst.com 20
  • 21. So remember… + Listen up + Transparency is the new default + Respond to everyone + Just be likeablejohnst.com 21
  • 22. Thanksjohnst.com 22