CSI Content: Who Killed ECM?

CSI: Content
Who killed ECM?
@johnnewton

Alfresco is
Enterprise Software +
Content Management +
Commercial Open Source
Management Team Experience
Largest private Open Source company by revenue
Investors

Once upon a time, IT was controlled by highly intelligent, logical, controlled people…
I use Java! Get used to it!!!
Man! You are awesome!!!

And technology would flow from the Fortune 1000…
Image courtesy of John Mancini – AIIM.org

And they controlled and centralized all applications and data…

Yes, your honor!
I did leave my mobile without password protection!
Systems of Record
Command and control
Transaction-oriented
Document-centric
Limited deployment
Central IT-provisioned
And these applications knew what they were good at…

But their user interfaces were very powerful, but not very user friendly…

And some of the vendors had all the control…
Hey You!
Yeah You!
You’re not going anywhere?
It’s time to renew!
Isn’t that called Racketeering?!

And there was no incentive to innovate…
I used to be a developer IBM, but they had me work on FileNet!

This left customers a little unhappy…
You’re asking how much for this crap?!!

And thus was born “Free Software”!Born of Religion?!?

And Anarchy?!?
I said I’m checking the code change in!

Communists?
There are some new modern-day sort of Communists who want to get rid of the incentive for software makers under various guises!

Look who’s talking!

Apologies to the Times Cartoonist Peter Brookes
Operating a rogue Linux machine!
And IT started getting nervous about something Open Source…

Quickly Open Source evolved with Linux
Let’s stay Open, Modular and Free!

Open Source was Built Differently

Open Source removed the Lock-in and opened the Architecture…
Customer
Customer
Customer
Media
Code
Sales
Blogger
Reception
Developer
Developer
Product
Mgmt
Shipping
Customer
Development
(Bugs)
Internet
and
Community
Mgmt
Support
Engineer
QA
Support
Marketer
Accounts
Partner
Marketing
Tester
Partner
Partner
Partner
Open Source
Closed Source

Lifecycle of an Open Source Project
Internet
Downloads
Design and Compose
I fixed a bug!
I want to buy!
Community
Deployment
Contribution

Virtuous Cycle – A New Value Chain for Software
PROJECT GOVERNANCE
Development
Distribution
Marketing
Sales / Consulting
Support
Develop from other Open Source Components
Deliver for free over the internet
Market by Word of Mouth and Community
Demand is generated inside the company – Solves the problem or not
Users participate in QA and resolution of problems with the code
Product Mgmt
Community participates in ideas, priorities, testing and new components

Strong Governance led to Professional Open Source
Open Source is like Economy Class!
You get nice champagne in first class, but you still get there at the same time!
Marten Mickos – CEO of Eucalyptus and former CEO of MySQL

And this was the environment in which Alfresco System was born
Web
Applications
Portals
Web Services
BPM
App Server
Email
CMIS
Virtual File System
Portal Server
SOAP
FTP
CIFS
WebDAV
High Availability

Web
Shared Drive
Email
Portals
Office Protocol
Innovating in access and simplicity

Value Proposition: Universal Access and Control
Shared
Drive
Interface
Web
Access
Shared
Drive
Rules
Automation
Compliance
Applications
Before
After

And easily deployed and consumable
It’s so small it even fits on this USB stick!

Many Use Cases
Document Management
Content Collaboration
Records Management
Image Archiving
Citizen Web Sites
Laws & Regs Online
Contracts
Correspondence
Inquiry Tracking
Case Management
Emergency Coordination
Intelligence
Defense
Police
Legal and Justice
Legislation
Scientific Research
Regulation
Revenue and Taxation
Housing
Employment and Labor
Education and Training

How Do We Make Money?
Open Source Distribution
Low cost of distribution
Global Reach
Community development
Community as large as IBM or DCTM
Dual License for developers
OEM, Hosting & Appliances
Most popular license
Protects embedding opportunities
Support & Services
Try before buy
Low-touch sale
Maintenance and support for production use
Insurance of certification & indemnification
Multiple Channels
Telesales
Local integrators
Major SIs
OEM embedding

Open Source Check List
No lock-in
Lower cost of development, marketing, sales and support
Lower cost to customer
Community drives innovation
No anarchy or religiosity

In the world of ECM, there were definitely changes afoot…
Oh man!
Not another ECM Acquisition!!!

Powerful forces of good were at work…
Social Networks
Mobile
Cost
Internet
Moore’s Law

And cheaper technology had new peopleusing the technology…
To
From
Feeling
Visual
Warm and interactive
Likes touch interfaces
Logical
Concrete
Not very friendly
Probably has a Blackberry

And the People were getting younger
Email
Generation
Facebook
Generation
Age 46
Age 26
Age 65

Left-brained
Thinking
Right-brained
Feeling
Everyone
Else
Objects
Analysis
Linear
Logical
Past
Factual
People
Connections
Spatial
Artistic
Future
Conceptual
Image:
WIRED Magazine Issue 13.02 – Feb 2005
And cheaper technology had transformed the typical user from left-brained to right-brained…
Programmers

And the right-brained people transformed their technology and their applications…
The Majority of Users
People
Mobile
Connections
Spatial
Artistic
Conceptual
Future

And most people all cheered this new technology…

And technology became democratized…
Yes We Can!...
Play Angry Birds!

But this lack of control made some people very angry…
I hate it when he plays
Angry Birds!
You’re Fired!!!

And the technology touched everyone from their homes to their workplaces
And the users would ask, “Why do I feel so powerful as a consumer and so lame as an employee?”
Photo source:
http://www.flickr.com/photos/notionscapital/

1 -- real time connectivity
2 -- smart & geo-aware mobile devices
3 -- ubiquitous & cheap bandwidth

And IT started to lose control,especially based upon age differences
Inside the Enterprise
Outside the Firewall
Good Heavens!
Put that Tweet in a Repository!
Chill Seymour!
We don’t need you anyway!
IT
Users
40

And this killed off interest in enterprise software…

But where was the body?
I know we had a bunch of Documentum licenses somewhere!

Users were too busy looking for right-brained applications in the enterprise???…
Collaboration
Video
Mobile
Social Media
Real-Time
Some images from Gartner PCC – Apr 2011

But Enterprise IT was not ready for…
new generation of workers
new types of devices and content

And then the Revolution happened…
Down with the Government!
And we demand a
for the enterprise!
And a
And a

And the CIO didn’t know what to do…
“Nobody has figured this out”
“There will be a need for the consumer-based technologies.”
“The workforce coming in will have different expectations.”
“The whole industry is changing and changing very fast.”
“Whether the CIO wants it or not, it is coming in”
Survey conducted by AIIM – Aug 2010
20 CIOs interviewed
9 different industries

And Systems of Engagement emergedthat worked the way users wanted to work…
Courtesy of John Mancini – AIIM.org

Relevance
What’s that got to do with ECM?!
I’m sure the answer is in here somewhere?!!!

And Social created more Content and more Content led to more Social…

And users with this Content led to…
Explanation
Participation
Content is the Conversation…
Engagement
Quality
Results

And the types of Content changed!
51
Sources: Wired – Aug 2010 / Cisco estimates based on CAIDA publications, Andrew Odlyzko

And it wasn’t just your parents’ “documents”…
Video, Audio and Photographs
Real-time Market Analysis
Real-time Meeting Minutes
Whiteboards
Customer Stories

And security could be a real issue…
Look at that picture he posted on Twitter!!!

I could have sworn I was logged into SharePoint!!!

Systems of Record
Command and control
Transaction-oriented
Document-centric
Limited deployment
Central IT-provisioned
Which is why left-brained and right-brained services started helping each other
Systems of Engagement
Open and accessible
Interaction-oriented
User-centric
Ubiquitous deployment
Self-provisioned
Courtesy of John Mancini – AIIM.org

The flow of IT reversed!

Enterprise applications became more social and intuitive…
Productive
Consumer-like
More Social
Real-time Communications
Rich Media
Connected to favorite apps

And they wanted to integrate through Mash-ups, REST, Standards and Service-Oriented Architecture…
Collaboration & Social Services
UI & Portal
Services
Search & Discovery
Content Services
Communication
Process and Workflow

IT wanted architectures thatbuild right-brained apps on a strong foundation…
Mobile
Distribution / Syndication
Desktop
Web Site
Social Networks
Information Workplace Platform
Rich Content
Mobile
Social
Integration
HTML5
On Premise
In the Cloud
UI & Portal
Services
UI & Portal
Services
Search & Discovery
Collaboration & Social Services
CMIS
BPMN 2.0
JSR-286
Open Social
CMIS
BPMN 2.0
JSR-286
Open Social
Content Services
Process and Workflow
Communication
Superscale Data
Superscale Storage
ERP
CRM

CMIS helped to deliver Content to all the new (and old) applications…
Web Sites
SharePoint
Confluence
& Jira
Jive
Drupal
Dropbox
Content plus…
Metadata
SQL-like queries
Holders
Relationships
Fulltext
REST or SOAP
Lotus
Connections
Facebook
SAP
JBoss
Portal

So maybe ECM wasn’t dead after all…
We just need to figure out how we pay for this stuff!

social
content management
collaboration
workflow automation
social content types
tasks
browser/portal
version control
online
channel optimization
wcm
web authoring
rich-media
Analytics
mobile support
transactional
content management
BPM
workflow
compliance
RM
archives
content management as
infrastructure
metadata
life cycle control
integration
Interfaces
repository
platform
Source: Gartner ECM Magic Quadrant, November 2010

enterprise
content
management
sharing
collaboration
workflow
compliance
control
security
records
social
content
management
liking
recommending
following
commenting
social
software
Discuss… then capture.

Social Content Check List
Systems of Record are largely complete
Consumer IT is hot
New generation want social systems and mobile in the enterprise
New enterprise apps will emerge
Content will be critical

Built-in Social Features
Commenting
User Status Updates
Activity Feed for Sites
Cross-site Search
Invite people to sites
Customizable dashlets
Blog
Wiki
Forums
Calendar
Tagging
Workflow & Tasks
Voting API (future)
Sharepoint Protocol
WebDav
Social Content Management in Action

Doc Mgmt
Version control
Commenting
Edit metadata
Workflows
Previews
Coming soon!
Use Alfresco seamlessly for document management
Low-cost ECM
Records Mgmt MS Office® Integration
Cloud
Community Preview
Check-out docs to Google Docs for real-time doc collaboration
Manage & retain content and handle workflows in Alfresco - then, publish to Drupal
JSR-168
RESTful API
CMIS
CMIS/APIs
CMIS
Alfresco Platform
Social Content Management in Action

Result: Costs of software go way down…

This made customers happy!...
We all just love
Open Source!

We compete with SharePoint and Traditional ECM in $4B market
Compared to SharePoint:
Open Source
Open to Enterprise Stds
Open Architecture
Scalable
Distributed
Scriptable

And the reason they decided wasOpen Source…
70
Why Does Alfresco Win?
Enterprise customer survey – June 2010

Microsoft vs. Open Source:Equilibrium
“Microsoft has too much market share and Open Source offers too many benefits for users”
Nash Equilibrium Curves
Harvard Business Case Study: http://tinyurl.com/msoss

But there were new challenges ahead…
It’s looking a little cloudy!
But do we really need these flashlights?!

Everything Became Mobile with lots of Open Source…

Why is IT so slow?

And users weren’t too happy about this…
Get my frickin’ server up now, Dude!!!

The Computer of the Future - One Million ServersAnd lots of Open Source…
76

But sometimes things can go wrong…
It says I need to enter my credit card again!?!

Cloud / On Premise Hybrids Emerged
78
Cloud
Intranet
Extranet
Local Content
Copy
Local Content
Master
Local Content
Copy
HTML
HTML
HTML

Developers started building all sorts of Apps

OS File System
Office
Mobile
Rich Desktop Application
Content Repository
Portal
RM
DM
WCM
DAM
Collaboration
Alfresco Client
Web
Alfresco Explorer
Web Site
Alfresco Share
Alfresco Web Application Framework
Alfresco Content Application Server
Collaboration Services
Control Services
Content Services
Physical Storage
Relational DB
File System
The Alfresco Architecture

Rich Set of Data Modeling Capabilities
Folder
Type
Property
A
Property
Class
Constraint
Folder
name
Association
Folder
Child Association
contains
B
Child Association
Type
Aspect
Type
Property
Doc
Document
name
C
content
Association
rendition
rendition
Doc
D
Aspect
Property
Auditable
who by
when

Content Services for …
CIFS
WebDAV
FTP
IMAP
Protocols
OS File System
Content Application
Content
File Transfer Client
Services
Content
Email Client
Transformation
Tagging
Records
Life-cycle
Control
Microsoft SharePoint
Office Integration
Preview
Deployment
Change Set
Sandbox
Workflow
Collaboration
Wiki Blogs
Discussions
Activities
Social Graph

ECM and Alfresco Directions
Alfresco investing in Social Content
Integration to Social Systems is key
Mobile is and will be everywhere
Cloud Content in Enterprise will be Hybrid
Developers with Open Source and Open Standards will drive the innovation

Open Source Model Really WorksOpen Source Really Innovates…
Over 3 Million Downloads, 1500+ Customers, 50+ Countries

Over 1500 of the Biggest and Most Important Companies & Organizations
Government
Finance
Media & Entertainment
Software
Retail
Travel & Logistics
Manufacturing
Education

The End
Next Week…
Who Killed Windows!?!

The open platform for
social content management.

http://www.linkedin.com	100
http://paper.li	3
http://www.tecnicoaeronautico.com	2
http://www.mongodb.org	1
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CSI Content: Who Killed ECM?

by John Newton on Jun 09, 2011

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CSI Content: Who Killed ECM? — Presentation Transcript